Guy Raz | Wondery

How I Built This with Guy Raz

Business EN ↓ 849 episodes

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success.  How I Built This  is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes release on Mondays and Thursdays.

Author

Guy Raz | Wondery

Category

Business

Podcast website

wondery.com

Latest episode

Jul 9, 2026

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Episodes

How I Built Resilience: Live with Christina Tosi and Gary Erickson & Kit Crawford 07.05.2020

Since March, only five of Milk Bar's 18 locations have been up and running, but founder Christina Tosi tells Guy she is determined to bring the joy of baking to the doorsteps of family, friends, and healthcare workers. Gary Erickson and Kit Crawford have donated more than 3 million Clif Bars to doctors and nurses during the COVID-19 crisis. They tell Guy about the importance of morale when running...

Cotopaxi: Davis Smith 04.05.2020

By his mid-30's, Davis Smith had co-founded two businesses. The first ended well, but the second was such a disappointment that he wondered if he should even bother trying again. But he did. In 2014, he launched Cotopaxi, an outdoor gear company with two fluffy llamas as mascots and an expressed mission to do good in the world. The brand is now making tens of millions of dollars a year, and Davis...

How I Built Resilience: Live with José Andrés 30.04.2020

When chef José Andrés isn't running Michelin-starred restaurants, he's feeding the masses through World Central Kitchen, a nonprofit he founded that brings food to people during humanitarian crises. The COVID-19 crisis has shut down his restaurants indefinitely, but José is busier than ever leading the relief efforts of World Central Kitchen, which has served more than 3 million people to date. Jo...

Fitbit: James Park 27.04.2020

In 2006, James Park had what he describes as a "lightning bolt" moment when he first used a Nintendo Wii. Fascinated by its motion-tracking controller, James wondered if you could take the technology out of the living room and into the streets. Three years later, he and co-founder Eric Friedman launched the Fitbit Tracker, which allowed users to track their steps and compare progress with others....

How I Built Resilience: Live with Simon Sinek 23.04.2020

Each week, Guy is hosting online conversations with founders and entrepreneurs about how they're navigating these turbulent times. Today's conversation is with Simon Sinek, whose books about business — including "Start with Why," and "The Infinite Game" — offer guidance to founders that is especially timely right now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at...

Brooklinen: Vicki and Rich Fulop 20.04.2020

On the first day of their Vegas vacation in 2012, Rich and Vicki Fulop sat down on their hotel bed and immediately had the same thought: "These sheets are really nice!" The fabric was the perfect blend of cool, crisp, and soft, but the sheets turned out to be way too expensive to buy. So, Vicki and Rich wondered if it was possible to make high-end linen at reasonable prices; linen that would appea...

How I Built Resilience: Live with David Neeleman and Tristan Walker 16.04.2020

Each week, Guy will be hosting brief online conversations with founders and members of the How I Built This community about how they're navigating these uncertain times. This past week, Guy spoke with two former guests: David Neeleman of JetBlue Airways, and Tristan Walker of Walker & Company. David described how Azul Airlines, his Brazil-based company, has been directly impacted by the COVID-...

Sweetgreen: Nicolas Jammet and Jonathan Neman 13.04.2020

Nicolas Jammet and Jonathan Neman met at Georgetown University in 2003 and quickly bonded over their frustration at the lack of healthy food on campus. So during their senior year, along with a third friend, Nathaniel Ru, they decided to open a 500 square-foot restaurant serving fresh salads made with organic produce. They had no idea what they were doing and almost ran out of money five months in...

How I Built Resilience: Live with Susan Griffin-Black 09.04.2020

Each week, Guy will be hosting brief online conversations with founders and members of the How I Built This community about how they're navigating these uncertain times. This past Friday, Guy spoke with Susan Griffin-Black, founder of EO Products. Susan's company has made a full pivot by only producing hand sanitizer and hand soap from their facilities in San Rafael, California. As she continues t...

S'well: Sarah Kauss 06.04.2020

In 2009, Sarah Kauss had a well-paying job in real estate development, but she was itching to do something more. On a hike in Tucson with her mom, she got an idea for a business while swigging warm water from a metal thermos: why not design a water bottle that kept cold things cold and hot things hot, but was also beautiful to look at? Just six years after launch, S'well reportedly made $100 milli...

How I Built Resilience: Live with Jeni Britton Bauer 02.04.2020

Each week, Guy will be hosting brief online conversations with founders and members of the How I Built This community about how they're navigating these uncertain times. This past Friday, Guy spoke with Jeni Britton Bauer, founder of Jeni's Splendid Ice Creams. Jeni's company battled a Listeria outbreak in 2015 that almost broke her business, but she bounced back stronger than ever and is confiden...

Sierra Nevada Brewing Company: Ken Grossman 30.03.2020

Ken Grossman was experimenting with beer before he was old enough to buy it. As a high school student in the late 1960s, he bought his first home brewing kit and mixed the ingredients in a bucket, hiding his early batches from his mother. About ten years later, before most Americans knew what craft beer was, Ken decided to build a brewery in Chico, California. With $50,000, a few piles of scrap me...

Ben & Jerry's: Ben Cohen And Jerry Greenfield (2017) 23.03.2020

In the mid-1970s two childhood friends, Ben Cohen and Jerry Greenfield decided to open an ice cream shop in Burlington, Vermont. Their quirky little shop packaged and sold unusual flavors like Honey Coffee, Mocha Walnut, and Mint with Oreo Cookies. In 1981, the regional brand spread across the country after Time magazine called it the "best ice cream in America." Today, Ben & Jerry's is one of the...

Birchbox: Katia Beauchamp 16.03.2020

When Katia Beauchamp and Hayley Barna launched Birchbox from business school in 2010, they set out to disrupt the beauty industry by delivering monthly samples in a box. Even though people told them the idea would never work, Birchbox attracted hundreds of thousands of subscribers and enthusiastic buzz as a subscription pioneer. But the speedy success was overwhelming for Katia; over the years the...

Live From The HIBT Summit: Stacy Madison of Stacy's Pita Chips 12.03.2020

Our ninth episode from the 2019 How I Built This Summit features Stacy Madison, co-founder of Stacy's Pita Chips. In this live conversation with Guy, Stacy explains how pita chips became a passion--even though they didn't start out that way. We'll be releasing one more episode from the Summit in the next few weeks, so keep checking your podcast feed. See Privacy Policy at https://art19.com/privacy...

Stripe: Patrick and John Collison (2018) 09.03.2020

Brothers Patrick and John Collison founded and sold their first company before they turned 20. They created software to help eBay users manage inventory online, which set them on a path to help make e-commerce frictionless. Today, John and Patrick are the founders of Stripe, a software company that used just a few lines of code to power the payment system of companies like Lyft, Warby Parker, and...

Video Artist: Casey Neistat 02.03.2020

When Casey Neistat was a teenager, the odds were against him; he had dropped out of high school, was washing dishes to pay rent, and was a father by age 17. But he eventually scraped together enough money to buy a camera and an iMac, and began churning out short films that went viral even before YouTube took off. Despite having to start his career over several times – Casey Neistat became a brand...

Live From The HIBT Summit: Jeni Britton Bauer of Jeni's Splendid Ice Creams 27.02.2020

Our eighth episode from the 2019 How I Built This Summit features Jeni Britton Bauer, the founder of Jeni's Splendid Ice Creams. In this live conversation with Guy, Jeni talks about maintaining authenticity while growing her company, and how Columbus, Ohio played a key role in her company's success. We'll be releasing a few more episodes from the Summit, so keep checking your podcast feed. See Pri...

Lululemon Athletica: Chip Wilson (2018) 24.02.2020

After noticing more and more people sign up for yoga in the late 1990s, Chip Wilson bet everything on an athletic apparel company aimed toward young professional women. What started as a small pop-up store in Vancouver eventually became the multibillion-dollar brand Lululemon Athletica, spawning a new fashion trend and forever changing what women wear at the gym. PLUS in our post-script "How You B...

Eventbrite: Julia Hartz 17.02.2020

In the early 2000s, Julia Hartz was helping develop TV shows for MTV and FX Networks, and seemed headed for a promising career in television. All of that changed in 2003 when she went to a wedding and found herself sitting next to a serial entrepreneur named Kevin. They started dating, and Julia eventually quit her job and joined Kevin in the Bay Area. In 2006 they married, and co-founded the onli...

Live From The HIBT Summit: David Neeleman of JetBlue Airways 13.02.2020

Our seventh episode from the 2019 How I Built This Summit features David Neeleman, the founder of JetBlue Airways. In this live conversation with Guy, David talks about the benefits of having ADD, and why he thinks it's important to talk to the passengers on his airlines. We'll be releasing a few more episodes from the Summit, so keep checking your podcast feed. See Privacy Policy at https://art19...

Panera Bread/Au Bon Pain: Ron Shaich (2018) 10.02.2020

In the early 1980s, Ron Shaich bought a small, struggling Boston bakery chain called Au Bon Pain, and built it out to 250 locations nationwide. Ron then saw an opportunity to build something even bigger: Panera Bread. It was the start of "fast casual" – a new kind of eating experience, between fast food and restaurant dining. Today, Panera Bread has over 2,000 stores, and $5 billion in annual sale...

M.M.LaFleur: Sarah LaFleur 03.02.2020

When she was working corporate jobs in New York City, Sarah LaFleur hated getting dressed in the morning; the choices in her closet felt overwhelming, many items didn't fit right or wore out too quickly. So in 2011 she launched a line of clothing for working women that would be simple, elegant, and well-tailored. She had no experience in fashion but partnered with a top-line designer, Miyako Nakam...

Live From The HIBT Summit: Stewart Butterfield 30.01.2020

Our sixth episode from the 2019 How I Built This Summit features Stewart Butterfield, the co-founder of Flickr and Slack. Both companies emerged out of failure. In this live conversation with Guy, Stewart describes how he pivoted from two unsuccessful video games into two multi-million dollar brands. We'll be releasing a few more episodes from the HIBT Summit over the next few weeks, so keep check...

Wikipedia: Jimmy Wales (2018) 27.01.2020

During the dot-com boom of the late 1990s, Jimmy Wales was running an internet search company. That's when he began to experiment with the idea of an online encyclopedia. In 2001, Wales launched Wikipedia, a website where thousands of community members could contribute, edit, and monitor content on just about anything. Today, the non-profit has stayed true to its open source roots and is one of th...

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