Guy Raz | Wondery

How I Built This with Guy Raz

Business EN ↓ 849 episodes

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success.  How I Built This  is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes release on Mondays and Thursdays.

Author

Guy Raz | Wondery

Category

Business

Podcast website

wondery.com

Latest episode

Jul 9, 2026

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Episodes

HIBT Lab! mitú and SUMA Wealth: Beatriz Acevedo 15.12.2022

It was a love for Ricky Martin that started it all... Beatriz Acevedo thought that if she could only become a DJ, she could get his attention and marry him. While marriage to Ricky was not in the cards, an illustrious career in radio, TV, and eventually digital media was. Beatriz is now a serial entrepreneur: her first venture, mitú, is published content for a growing young Latino market. Soon aft...

Alienware: Frank Azor and Nelson Gonzalez 12.12.2022

With no formal training in business or computer design, Nelson Gonzalez and his cofounders decided to do what almost no other company was doing in the mid-1990’s: make personal computers specifically for gaming. They started as a tiny custom shop in Miami, and eventually began building PC’s for avid gamers, who were willing to pay top dollar for higher speed, better graphics, and a brightly-colore...

HIBT Lab! Gro Intelligence: Sara Menker 08.12.2022

Growing up in Ethiopia in the 1980s and ‘90s, Sara Menker saw the devastating effects of drought and famine firsthand. Later as a commodities trader on Wall Street, Sara realized that a major driver of food insecurity around the world was a lack of good data to predict weather events, crop yields, and food prices. That realization led Sara to found her company, Gro Intelligence, in 2014.  Thi...

Famous Dave's: Dave Anderson (2020) 05.12.2022

Growing up in 1960's Chicago, Dave Anderson didn't eat much deep dish. Instead, his dad took the family to the South Side for barbecue, and those memories—and aromas—stayed with him. For years, Dave tinkered with his own recipes for sauces and sides while working as a salesman and business advisor to Native American tribes. Finally in 1994, he opened his first barbecue shack in the last place you...

ICYMI... HIBT Lab! Babish Culinary Universe: Andrew Rea 01.12.2022

Growing up, Andrew Rea dreamed of becoming a Hollywood filmmaker. But the special effects production job he landed after college left him feeling…uninspired. After a series of creative defeats and mounting relationship troubles, his therapist suggested he find a new creative outlet. Andrew decided to make a short cooking video inspired by an episode of Parks and Recreation and uploaded it to YouTu...

Guayakí Yerba Mate: David Karr and Chris Mann 28.11.2022

In the mid-1990’s most Americans had probably never even heard of yerba mate, but when David Karr and Chris Mann were first introduced to the South American drink, they were hooked. Together with three other friends, they decided to launch a company that would bring mate to the American market. Based in San Luis Obispo, California, the co-founders of Guayakí Yerba Mate spent years living in a van...

HIBT Lab! Goodr: Jasmine Crowe-Houston 24.11.2022

Millions of Americans don’t have enough to eat — a startling fact considering 40% of the food produced in the U.S. gets thrown away. And a lot of that food… from restaurants, supermarkets, office buildings and more… is perfectly safe to eat. What’s worse is that this discarded food waste produces harmful methane emissions that contribute to global climate change. Jasmine Crowe-Houston is an entrep...

Roku: Anthony Wood 21.11.2022

Anthony Wood helped transform the media landscape…twice. First, in the early 2000’s, when he invented a device that let you record, pause, and re-watch live TV. The DVR was a game-changer, but the company Anthony built around it—ReplayTV—was eventually out-maneuvered by TiVo. Unfazed, Anthony developed another piece of hardware; one that would tap into the growing power of the internet b...

HIBT Lab! Tala: Shivani Siroya 17.11.2022

‘This is not our customer...’  That was the common justification banks used to deny loans to the entrepreneurs Shivani Siroya supported through her work with the United Nations. While it’s not unusual for a tech startup to raise millions before ever launching a product, small business owners across the globe are all-too-often deemed unworthy of even just a few hundred dollars by traditional f...

Chobani: Hamdi Ulukaya 14.11.2022

As a newly arrived immigrant from Turkey, Hamdi Ulukaya learned to be resourceful, determined, and even stubborn when he needed to be. All those traits would serve him well as he began to navigate the hairpin turns of building a yogurt business from the ground up. In 2005, Hamdi was running a small feta cheese business in upstate New York when he happened upon a piece of junk mail that w...

HIBT Lab! Tomorrow.io: Shimon Elkabetz 10.11.2022

Our planet is warming, and many parts of the world are not equipped to accurately predict the heat waves, hurricanes, tornadoes, wildfires and floods that are becoming more frequent and intense due to the changing climate.  Former Israeli Air Force pilot Shimon Elkabetz knows the importance of good weather forecasts — they can literally mean the difference between life and death. In 2016, he...

Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho 07.11.2022

When you think of pizza, the first place that comes to mind probably isn’t Finland…or Scotland. But that’s where the two founders of the outdoor pizza oven brand Ooni grew up. In 2012, Kristian Tapaninaho was experimenting with making his own pizza, but he couldn’t get his home oven hot enough to produce an authentic, Neapolitan-style crust. With no background in product design, Kristian decided t...

HIBT Lab! MKBHD: Marques Brownlee 03.11.2022

“Right now I have approximately 70-ish subscribers,” declared a teenage Marques Brownlee at the beginning of his 100th YouTube video back in 2009. Marques recorded his first of many product reviews earlier that year, after buying his first laptop. Quite simply, he wanted others to have more information about this computer than he did when he bought it.  Since then, Marques has grown his chann...

Tripadvisor: Steve Kaufer 31.10.2022

Steve Kaufer got the idea for Tripadvisor in 1998 after spending way too many hours online, trying to figure out if a resort in Mexico was really as good as its brochure. When he launched a travel guidance site a few years later, his business plan failed spectacularly because he was trying to partner with other websites, rather than engaging directly with travelers. But Steve eventually arrived at...

HIBT Lab! Cruise: Kyle Vogt 27.10.2022

Most of us are familiar with rideshare apps at this point. We tap a few buttons on a phone and...voila! A vehicle arrives to take you virtually anywhere you want to go. But what if these vehicles could operate entirely without a human driver? Will we one day live in a world where most cars drive themselves? Kyle Vogt believes that autonomous vehicles will fundamentally change how we get from place...

Bluemercury: Marla and Barry Beck 24.10.2022

The story of Bluemercury is packed with business lessons—for starters, it’s always good to have a backup plan. That’s what Marla and Barry Beck discovered in 1999, when they realized their startup online cosmetics business was going nowhere fast. They begged the bank for a second loan so they could invest in a brick-and-mortar store in Washington, D.C., and Bluemercury was born. More lessons follo...

HIBT Lab! Universal Hydrogen: Paul Eremenko 20.10.2022

Commercial air travel has connected humans across the globe in extraordinary ways. This connection, however, comes with a cost: about a billion tons of carbon emissions annually. There’s been major progress in other transportation sectors with cars, trains, trucks, buses, and even ships that run entirely on renewable energy. But for planes, the path to flying carbon-free hasn’t been so clear.&nbsp...

Culver's: Craig Culver 17.10.2022

Craig Culver says that when he opened the first Culver’s restaurant in a small Wisconsin town, there were three cars in the parking lot on a good day – and two of them were his family’s. Those early years of selling frozen custard and ButterBurgers were hard, but the business was in Craig’s blood. He grew up working in restaurants run by his parents, and Culver’s was a family affair too—one t...

ICYMI... HIBT Lab! Blogilates: Cassey Ho 13.10.2022

Cassey Ho is the face of Blogilates, best known for its free online workout videos which have more than a billion views on YouTube alone. As impressive as that is, digital content is just one part of Cassey’s multi-million dollar entrepreneurial portfolio, which has grown to include her POPFLEX apparel brand, additional product lines at Target, a Pilates certification program, and more.  This...

Wirecutter: Brian Lam 10.10.2022

When Brian Lam walked away from a high-profile job at Gizmodo to launch a product review blog, he had no plan for how it would make money. He just knew what he wanted: a user-friendly site with reviews that could be read in a few minutes, with the best products clearly listed, all backed up by meticulous research. But when he launched The Wirecutter in 2011, Brian’s business partners worried that...

HIBT Lab! Against All Grain: Danielle Walker 06.10.2022

Growing up, Danielle Walker’s family often convened for big meals prepared by her Italian grandmother, Grandma Marge. Back then, Danielle enjoyed a wide variety of food without restriction; but she began experiencing severe abdominal pain in her 20s that ultimately led her to totally transform her diet—cutting grains, lactose, sugar and more.  As Danielle found relief in this approach—and rea...

ButcherBox: Mike Salguero 03.10.2022

Back in 2015, when Mike Salguero set out to buy some grass-fed beef for himself and his wife, he had to meet a farmer in a parking lot, who handed him the beef in a trash bag. Naturally, Mike figured there had to be a better way. At the time, he was running a company that was slowly cratering, and he didn’t know the first thing about sourcing or packaging meat. But he had a hunch that if he c...

HIBT Lab! OpenAI: Sam Altman 29.09.2022

Artificial Intelligence was once the realm of science fiction. But over the last several years, advances in machine learning and deep neural networks have moved us closer to a reality where computers can learn and solve problems independently, the way a human does. From art and music to medicine and politics, the potential applications of AI are nearly endless, and the technology just keeps gettin...

HOORAE: Issa Rae 26.09.2022

Obsessed with TV and passionate about writing, Issa Rae sent an unsolicited script to CBS’s  Cosby  when she was still in middle school. By her 20's, she realized there was a certain type of character that was absent from the media landscape—a character she would eventually inhabit in her breakout YouTube series, "Mis-Adventures of Awkward Black Girl." From there, Issa created the five-s...

HIBT Lab! Wonder: Marc Lore 22.09.2022

Picture this: you just wrapped a long day of work and you are starving! You open a delivery app and place an order from your favorite restaurant. About an hour later, you get a notification that your meal has arrived. You’re practically salivating as you tear open the bag, and then...a rude awakening — your dinner became cold and soggy in transit.  This frustrating and all-too-common experien...

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