How Agencies Thrive

Matt Evered and creative expert Farzin Ghayour from StackAdapt discuss why creative is king when it comes to digital advertising, and what it takes to build creatives that lead to conversions.  ©StackAdapt Inc.2022

Join Matt Evered as he unpacks global marketing and advertising trends with StackAdapt experts from around the globe. Learn insights in agency spending, consumer behaviour in markets around the world, and the buying signals that are forecasting future digital advertising trends.  ©StackAdapt Inc.2022

Matt Evered explores how programmatic advertising can drive political campaign performance with guests  Todd Van Etten, Chief Digital Strategist at The Herald Group, and Nathan Saxman, Senior Account Executive at StackAdapt. Learn how a diverse media mix can benefit political messaging, and how programmatic strategies can drive political campaign success.  ©StackAdapt Inc.2022

There’s a new kid on the digital advertising block: In-game advertising. Join Matt Evered and Aditi Ramesh, Director of Programmatic at Anzu, as they break down what in-game advertising is, how advertisers can get in the game, the benefits of this programmatic channel, and more.  ©StackAdapt Inc.2022

Matt Evered and Praveen Victor, Head of Growth at Clutch, explore how digital marketers can leverage programmatic advertising for e-commerce campaigns. Learn the latest e-commerce trends, how to track programmatic performance throughout the conversion funnel, and discover how programmatic advertising is a disruptor in the automotive industry. ©StackAdapt Inc.2022

In the final one of the How Agencies Thrive Bonus Episode series, Matt catches up with StackAdapt’s creative expert, Allie Hobbs who gives well-sought-after advice on ad fatigue, how to avoid it and what creatives techniques could be adopted to slay your ads. ©StackAdapt Inc.2022

In this bonus episode of How Agencies Thrive, Matt Evered, Education and Development Manager at StackAdapt leads a discussion with Pierce McManus about the top three trends that advertisers need to be paying attention to right now. ©StackAdapt Inc.2022

In this bonus episode of How Agencies Thrive, Matt Evered, Education and Development Manager at StackAdapt leads a discussion about marketing data with Alex Billington from Funnel and Mark Shannon from StackAdapt. ©StackAdapt Inc.2022

How Agencies Thrive is back with bonus episodes before Season 3 takes off in full swing! Join Matt Evered as he chats with Shiv Gupta from U of Digital, to unpack the shift in advertising beyond the walled gardens, and how agencies can best leverage programmatic in their upcoming digital campaigns. ©StackAdapt Inc.2022

Learn how political advertising is evolving, and how programmatic technology is helping agencies run political campaigns that thrive. We’re joined by Ryan Horn from Bullhorn Communications and Katrina Moore from StackAdapt to discuss. ©StackAdapt Inc.2022

Learn how education marketers have adopted new strategies to stay relevant and competitive in a rapidly changing climate for higher education institutions. We’re joined by Alison Baumann from TCS Education System, and Ben Masters from StackAdapt to discuss. ©StackAdapt Inc.2022

In this episode, we’re joined by Maz Tannir and Anup Patel from the Canadian agency, WS, to discuss innovative ways that programmatic advertising technology can be used for niche verticals and showcase best practices for campaign performance. ©StackAdapt Inc.2022

We’re joined by Yang Han, Vitaly Pecherskiy, and Ned Dimitrov from StackAdapt to explore the future of contextual advertising. They discuss current contextual advertising technology, industry trends to look out for in 2022, and the bright future of contextual advertising in the programmatic landscape. ©StackAdapt Inc.2022

In this episode, we're joined by Denis Melnik of JC+CO Growth Accelerants Inc. to discuss innovative ways in which marketers can drive the first click on their creatives. We dive into uncovering engagement tactics, creative strategy, and catering to the right audience segments to provide insight into how to accelerate that first audience interaction. ©StackAdapt Inc.2022

Cannabis is a highly regulated industry, but in 2020, sales grew by 67%. We’re joined by Peter Reitano from Abacus Agency and Amika Evans from StackAdapt to learn how using compliant tactics and leveraging emerging technology can help advertisers thrive, even when working in sensitive verticals like cannabis marketing. ©StackAdapt Inc.2022

We’re joined by Alexander Romero-Wilson of Eko Health to discuss how the pandemic has driven innovation in healthcare marketing, from unique strategies to healthcare compliance. Listen in to learn how healthcare marketers can thrive despite impacts of COVID-19 on the industry, and the future of healthcare advertising. ©StackAdapt Inc.2022

The last two years have been defined by career changes, relocation, and urgency when it comes to making financial decisions. We’re joined by Cash Meyerhoffer and Jennie Anderson from thomasarts, and Zach Van Kerrebroeck from StackAdapt, to learn how financial services marketing has shifted strategically to build consumer trust, and foster growth during uncertain times. ©StackAdapt Inc.2022

Last year’s uncertain holiday season saw limited in-store shopping options and online shopping taking the spotlight., The way consumers purchase products has changed significantly in the last 18-months, and needs to be taken into consideration for your 2021 holiday planning. In this episode, we’re joined by three campaign experts from StackAdapt to discuss past learnings and future strategies for...

Without conferences and business travel, B2B marketers have shifted their focus to other strategies, like demand generation and account-based marketing. We’re joined by Rob Bridgens from Reflect Digital, and Brandon Langevin from StackAdapt, to discuss how B2B has embraced digital marketing tactics, and how marketers can thrive in this new landscape. ©StackAdapt Inc.2022

Since 2020, nearly every aspect of the travel and tourism industry has had to adapt. With strict travel regulations, stay-at-home orders and plans put on hold, marketers have had to embrace changes to navigate the waters ahead. We’re joined by Jim Reagan from MediaOne and Jason Laronde from StackAdapt to reflect on consumer trends, impacts to the industry, winning strategies, and the future of tra...

How Agencies Thrive is back! In this season preview, host Matt Evered fills you in on the guests and topics that you can expect to hear in upcoming episodes. Tune in to learn how this season of the show will help your agency thrive. ©StackAdapt Inc.2022

In this roundtable discussion, we’re exploring how agencies can thrive in the new digital marketing normal. Chris Kane of Jounce Media, Nadine Tull from Mirren, and StackAdapt’s Vitaly Pecherskiy discuss how the digital marketing landscape has evolved, the silver linings that the pandemic has brought the advertising industry, and what digital marketers can expect moving forward. ©StackAdapt Inc.20...

In this special holiday episode from StackAdapt, Vitaly Pecherskiy, Co-founder and COO, is joined by Meredith Hentschel, Solutions Manager, to discuss the transformative impact of COVID-19 on the advertising industry as a whole.    Meredith reveals how different buyer demographics have reacted differently to COVID-19. While a baby boomer with significant passive income might be less conc...

In this episode, Vitaly Pecherskiy, StackAdapt’s Co-founder and COO, talks with Alex Panousis, CEO, Carat Canada about the bigger picture and building agency 2.0. While most sectors have managed to run their operations relatively smoothly, others have been completely devastated in the 6 months since the world went into lockdown mode owing to COVID-19. Alex emphasizes the importance of understandin...

In this episode, StackAdapt’s Carly Foy is joined by Ashley Shuey, Media Director at Allen & Gerritsen to discuss the fluidity of agencies in 2020. When most of the world went into a complete shut-down in mid-March, many organizations pressed the panic button and pulled the plug on advertising - albeit temporarily.  Ashley highlights why purely buying media from a mathematical standpoint...