Sarah Canning, Deenie Lee and Daniel Smith

Housed: The Shared Living Podcast

Business EN ↓ 111 episodes

Sarah Canning and Deenie Lee of The Property Marketing Strategists have teamed up with Daniel Smith of Student Housing Consultancy to discuss the latest news, views and insights in the shared living sector.  Each episode they will be delving into a wide variety of subjects and asking the questions which aren't often asked.  This podcast is a must for anyone working in Student Accommodation, BTR, Co-Living, Operational Real Estate or Shared Living.

Author

Sarah Canning, Deenie Lee and Daniel Smith

Category

Business

Latest episode

Jul 10, 2026

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Episodes

The Dangerous Headlines Being Used In PBSA, Empowering Women In Property, Differentiating BTR and How We Can Offer More Affordable Housing 25.10.2024

Send us Fan Mail In this week's episode, Dan, Sarah and Deenie discuss: 🔵 Urban Living Insights Takeaways: Differentiating the BTR product and how technology can support this. 🔵 The need for the BTR sector to focus on core deliverables and expertise rather than jumping on a trend or being too reactive 🔵 The use of redevelopment and repurposing of buildings as well as technology and AI to o...

The future of PBSA and the convergence of shared living, Is dynamic pricing out of control? Are you ready for Gen Alpha? And having the perfect streamlined booking journey 18.10.2024

Send us Fan Mail Sarah, Deenie and Dan (with his new micrphone!) discuss a wide-range of topics in the shared living sector, sharing their thoughts and opinions on: What they learnt from the Howard Kennedy exclusive panel discussion on the future of PBSA and the convergence of shared living - The popularity of HMOs for students and importance of looking at the available data on this   - The need f...

How will the Renter's Right Bill affect PBSA? Is everyone getting involved in third-party management? And are students really getting value for money from their accommodation? 11.10.2024

Send us Fan Mail 🔵 The Renters' Right Bill - will PBSA be exempt from it and when will we find out? Sarah shares advice from Unipol. 🔵 The Student Living Monitor from The Class Foundation. What is making students happy and how do we create the perfect living environment for them?  🔵 Why we need to use marketing comms to reassure students at different stages of the booking cycle 🔵 The Stud...

Are marketplaces collaborators or competitors? Utilising international connections and local vs national marketing strategies 04.10.2024

Send us Fan Mail Here's what the episode covers: 🟣 TONG's 10th anniversary party - Sarah was invited to attend this event to celebrate the achievements of TONG over the last decade. Hear how TONG adds value to the sector through helping to understand the Chinese market. 🟣 Utilising international connections - the importance of expanding your knowledge of international students through...

Where are all the CTOs? Do we really understand PropTech? The appeal of single-family housing (without amenities)? And have we got lazy about promoting Wi-Fi? 27.09.2024

Send us Fan Mail This week on Housed, we discuss all the latest news, views and insights from the shared living sectors including BTR, PBSA, coliving, university accommodation, HMOs and later living: ▶ Key takeaways from The Urban Living Conference and ICEF Accommodation ▶ Why they think the sector needs to talk more about WiFi ▶ Do property teams know enough about the specifics of the technology?...

Capping numbers of students living in BTR, are all shared living sectors just serviced apartments and looking after the wellbeing of operational staff 20.09.2024

Send us Fan Mail Join Sarah Canning , Deenie Lee , and Dan Smith as they dive into the latest industry trends and discuss key insights from recent conferences in the shared living sector. In this episode the team discuss: 🟣 Dan's key takeaways from the Operational Resi Living Conference by LD Events  🟣 Do International students know the difference between BTR, co-living and PBSA?  🟣 The ne...

Is the PBSA sector having an identity crisis? 13.09.2024

Send us Fan Mail In Episode 2 of Season 2 of Housed Sarah, Deenie and Dan share the key takeaways from their recent industry conference visits and discussed some of the other big news in the shared living sector. This episode covers: 🟣 The Bisnow event takeaways: can the sector overcome affordability issues 🟣 PropTech Connect event: the future of AI in the industry 🟣 Universities in financial d...

Is Clearing really relevant for PBSA, what's shifted this year and long-term strategies 06.09.2024

Send us Fan Mail In our first episode for series 2 of Housed Sarah, Dan and Deenie had a lot to discuss. With Clearing finished for 24/25 the trio digest how this period has looked for the sector and what operators could be doing to stop it being such a 'panic' time of year. The episode covers: ➡ The importance of pricing, proposition and marketing strategies all year round ➡ The big dro...

The Importance of Data in Student Accommodation - Paul Humphreys and Tuely Robins of StudentCrowd 30.08.2024

Send us Fan Mail In our final episode of our summer series for Housed we chatted with Paul Humphreys and Tuely Robins of StudentCrowd. Paul co-founded the decision-making platform in 2014 and it has now helped over 12 million users, it also provides datasets to support the decision making of both operators and property advisors. Having specialised in data articulation, Tuely now focuses on strateg...

UCAS: more than just an application body a summer series episode with Stephen Cleal 23.08.2024

Send us Fan Mail In our latest Housed Summer Series episode we chat with Stephen Cleal, Customer Success Director, UCAS. With over 20 years of industry experience and having spent 11 years at UCAS, Steve brings a wealth of knowledge to the sector and heads up the Accommodation and Real Estate team as they continue to support students as they transition into higher education or apprenticeships and...

Later Living - the sexy part of the property sector with Honor Barratt 16.08.2024

Send us Fan Mail Our latest podcast episode from our Summer Series is now available to listen to. In this episode we chatted with the trailblazer Honor Barratt, CEO of Birchgrove.   Birchgrove is a specialist age-exclusive developer working to establish a portfolio of later living neighbourhoods with well thought-out facilities for rent. Some of the topics we cover in this episode: 🟣 The reputati...

Student Accommodation Podcast Summit 06.08.2024

Send us Fan Mail Housed: The Shared Living Podcast hosts Sarah Canning , Dan, and Deenie recently collaborated with experts Laura Bosworth, Richard Stott, Jenny Shaw, and Rebecca O'Hare to record a special episode discussing crucial issues in student accommodation. This top team of professionals share expert views on key topics, including: ⚪ PBSA vs. HMOs: Is affordability in student accommo...

International Students Collaboration with ICEF - challenging stereotypes, learning from other countries, affordability and changing study patterns 02.08.2024

Send us Fan Mail We're excited to share our latest Housed podcast episode in collaboration with Martijn van de Veen , Chief Business Development Officer at ICEF. This session is ahead of the The inaugural ICEF Monitor Global Summit in September which has a track dedicated to student accommodation. Sarah Canning and Deenie Lee will be speaking at the event in September, looking at insights fro...

Hannah Chappatte from Hybr on Fundraising, Female Founders and Innovating the Student Accommodation Sector 26.07.2024

Send us Fan Mail We're excited to kick off our special summer sessions with an insightful conversation featuring Hannah Chappatte, CEO and founder of Hybr. Here's what we cover in this episode: ☑️ Female Entrepreneurship: Exploring the unique challenges and triumphs faced by women in the industry. ☑️ The Future of the Sector: Insights into emerging trends and what lies ahead. ☑️ Raising...

Incentives v Price Reductions, Marketing Budget Lines and Cohousing Communities 19.07.2024

Send us Fan Mail Housed: The Shared Living Podcast aims to bring the latest news, views and insights to the shared living sector. ☑️ Cohousing communities - Marmalade Lane - is this the way forward and what can other shared living sectors learn? ☑️ Marketing budget lines - why PPC and SEO shouldn't be lumped together ☑️The UPP Foundation launch of The Kerslake Collection Essays ☑️ NAV: Incent...

Build to Rent vs Build to Sell, General Election, ESG and Fire Safety and AI in the Shared Living Sector 12.07.2024

Send us Fan Mail ☑️ Build to Rent vs Build to Sell: Exploring the key differences as discussed in the HomeViews  webinar ☑️ General Election: Our initial reaction to housing policies. ☑️ ESG and Fire Safety: Is it just an Estates problem? ☑️ AI in the Shared Living Sector: The potential and challenges. Housed: The Shared Living Podcast aims to bring the latest news, views and insights to the share...

Students Being Better Prepared For Uni Life, Data on Renters and Homelessness - will SFH be the saviour? And shared learnings from all Operational Real Estate sectors 05.07.2024

Send us Fan Mail ☑️ The Operational Real Estate Festival - Shared learnings ☑️ Youth Forum Highlights: What students wish they were better prepared for, including the impact on student accommodation of being on campus less, what this means for the traditional university model, and should we re-write the rule books? ☑️ Data on Renters: Why is it so hard to come by? Is focusing on first-time buyers...

Budgeting, Video Content for B2B Marketing and UG Data 28.06.2024

Send us Fan Mail In this episode we discuss: ☑️ Budgeting: Realistic vs. aggressive opex, the cookie-cutter approach, and in-house or outsourcing operations. ☑️ Video Content for B2B Marketing: Bold or just obvious? ☑️ UG Data: Isn’t it time it was all in one place? Housed: The Shared Living Podcast aims to bring the latest news, views and insights to the shared living sector. Each week, Sarah Can...

Property Ownership vs. Rental Living, Increasing Maintenance Loans and Third-party Management Fees 21.06.2024

Send us Fan Mail In this week's episode, we discuss: ☑️Discussion on property ownership vs. rental living and political manifestos ☑️Impact of increasing maintenance loans on rent and if this goes hand in hand with rent caps ☑️Third-party management: Are low fees impacting service standards? Housed: The Shared Living Podcast aims to bring the latest news, views and insights to the shared livi...

University League Tables, Purpose-Built Rentals and Single Family Housing and Fractional Support vs Consultancy vs Advisory 14.06.2024

Send us Fan Mail In this week's episode, we discuss: ☑️ Universities - the impact of league tables on student accommodation, leadership, and financial stability ☑️ Fractional support vs consultancy vs advisory ☑️ Purpose-built rentals - does coliving have an identity crisis? ☑️ How Single Family Housing can solve the housing crisis Housed: The Shared Living Podcast aims to bring the latest ne...

Resident Brand Ambassadors, Strategic Planning and Budgeting and Election Season Insights 11.06.2024

Send us Fan Mail This episode features discussions on: 🔹 The role of resident brand ambassadors and wardens – should they be paid? And what does it mean for your opex? 🔹 Strategic planning and budgeting – when and where to start? 🔹 Election season insights – what does it mean for housing and development? Housed: The Shared Living Podcast aims to bring the latest news, views and insights to the...

What does the future look like for investors, developers and operators?, UKREiiF, Investors vs customers, The amenities arms race and The MAC Report 24.05.2024

Send us Fan Mail In this week's episode, we discuss: ☑️ LD Event-  what does the future look like for investors, developers and operators? ☑️ UKREiiF – the inside scoop ☑️ Investors vs customers – who should win? ☑️ The amenities arms race ☑️ The MAC Report – relief but has the damage been done? Housed: The Shared Living Podcast aims to bring the latest news, views and insights to the shared...

Managing Data, Industry Awards, Pricing and Budgeting and Product Diversity 17.05.2024

Send us Fan Mail In this week's episode, we discuss the flood of data and reports shaping our industry, as well as the strategic aspects of property management: ☑️ Swamped with Data: Navigating through the recent surge of reports, webinars, and conferences. ☑️ Awards – To Enter or Not: Exploring the value of participating in industry awards. ☑️ Pricing and Budgeting: Discussing the unconventi...

A Shift In PBSA, Student Protests And The Conference Season 10.05.2024

Send us Fan Mail In this week's episode: ✔️Are we seeing a shift in PBSA – did prices go too high, too soon? ✔️Will we see student protests? ✔️Should you spend money on marketing if sales are going well? ✔️The conference season – what to expect and how to prepare ✔️The big Homes for Students news – and what does this mean for the market? Housed: The Shared Living Podcast aims to bring the lat...

Marketing and Brand Management in the Shared Living Sector 03.05.2024

Send us Fan Mail Here's a snapshot of our conversation in Episode 12 ✔️Marketing Budgets and Strategies: How are budgets allocated and what strategies are most effective? ✔️Focus Groups and Surveys: Utilising these tools to understand resident needs and satisfaction. ✔️Brand and Investing in Brand Awareness: Budget considerations, who is responsible, and the importance of consistency. ✔️Staff...

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