House of Content

Is our career success written in the stars? Can we grow professionally by looking at our birth charts?  This week, we're bringing on Monica Engelbrecht to decode how astrology affects us professionally and personally. As a budding astrologer (and full-time marketer at Yellow Tail!), Monica joins the show to discuss: What to look for in your chart for professional growth How to find your calli...

Is it just as or is food having a major moment in marketing? This week, we’re discuss the latest trend in advertising: integrating food into campaign content and visuals. From Rhode's logo embossed sourdough to Phlur and Jacquemus, culinary cues are used to create unexpected thumb-stoppers on social and beyond. Join us as we examine the impact of food trends on branding, why it's blowing...

The old saying goes: Your network is your net worth. In the age of remote to hybrid, how do you cultivate relationships that can help you get ahead professionally? This week on House of Content, we share our experiences and tips for networking, mentoring, helping younger creatives in the field, and how we find opportunities to grow our network. From meeting the Sheryl Sandberg to accidentally meet...

In the spirit of Halloween, we’re delving into the eerie underbelly of social media: deepfakes, cyber-stalking, catfishing and identity theft, and more. From our pop culture obsession with true crime to the unsettling way these narratives go viral, we’ll unpack how creators are navigating the landscape, examining the dark side of social. Join us as we explore the haunting trends that make us quest...

Everyone and their mother seems to have become a career content creator on TikTok lately, but just because a creator dons a blazer and a tiny mike, that doesn't mean the advice is sound. This week, we debate some of the worst pieces of advice we've seen on social and share our take on topics like: Unpaid interview assignments Job hopping and when's a good time to make a move Lateral...

From trying bison organs to getting influenced by advanced Korean skin devices on TikTok Shop, we are back to discuss their updated wellness routines, comparing what's hot in L.A., what fads we've fallen for, and what we're currently planning on trying out. Here's what we cover: Egg freezing, retainers, and supplements 25-step hair growth routines Chinese medicine and alternati...

Open any social feed: Chances are, there's a creator showcasing a new trend, product, or brand to try. This week, we debate two opposing trends on social: lifestyle creep and underconsumption core. From last year’s wave of de-influencing to the current embrace of minimalism, we’ll discuss how creators are shifting the narrative from excessive consumption to intentional living. We examine the...

What do you want to be known for?  More importantly, do you feel that the persona and brand you put out in the world aligns with what you’re building? Listen on, because this episode is all about crafting your career narrative. Recently, we happened to get into a deep conversation about reinventing yourself with a conference attendee in her 50s.  Her advice? It’s never too late to pivot.  Here’s w...

Move over Brat summer, the RTO mandates this Fall are very much accompanied by the office siren aesthetic, that, funnily enough, is most often worn by creators who haven’t ever stepped foot in an office.     But that's not here nor there. This week, we ask ourselves: What elements of this trend are truly applicable to professional dressing, and most importantly, how have the politics of what...

Back for part two of our talk at FUTR North America. If you haven't listened to part one on social strategy and brand platforms, we recommend starting there.  In part two, we discuss creator-led marketing, creator collaboration, and most importantly, investment into social media and what that looks like: The state of creator economy, creator marketing, and creator-founded brands Why organic s...

We're back and better than ever. Season four is all about leveling up in different aspects of life from personal to professional, so let's dive in. After a short catch up, we'll discuss what can only be described as our perennial Roman Empire: Why so many brands fall short on social and what you can do to fix it. Here's what we cover in part one: Why brand social is such a hot...

It's the season three finale, what better way to close out than we're flipping the script as we share a more personal side of ourselves and our journeys in advertising - in confessional style.  The podcast will be out on a summer break, coming back for season four in September, but before we go, here's what we cover in this episode: Who we envy from creators to professionals Misconc...

What happens when a passion for wedding content on social turns into a bridal brand? This week, our very own co-host Janni shares the story behind Rare Brides , her custom veil collection that just launched.  From inspiration to the brand origin story, we cover the ins and outs of starting a new venture. Tune in to learn: What it takes to launch a new project or brand How Janni's experience p...

We’re back with a special House Guest: MacKenzie Green, VP Social at Future joins the show to ask the billion dollar question: What does the TikTok ban mean to marketers and more importantly, what should we be focusing on when it comes to social in 2024 and beyond? In addition to being a content creator and podcaster, MacKenzie is an absolute marketing renegade who runs social teams responsible fo...

Sometimes, the #FYP mirrors cultural tensions better and more acutely than anything else, and we’d be remiss not to discuss how gender norms and roles are being debated on social media. While the algorithms grant the most real estate to extreme opinions and voices, one thing is clear: there is a massive shift ongoing. Tune in as we discuss: How young men are becoming more conservative while women...

Let’s talk about nowstalgia. We are collectively throwing back to the 2010s online, and if you need proof, take a look at what’s popping up on social: Boat shoes are trending on TikTok Blogging is coming back in the form of Substack Lana Del Rey headlined at Coachella Gen Z is re-discovering double-layering tank tops as well as emo and indie sleaze. While creators are busy remixing trends, we ask...

If you're looking to grow into a leadership role in social media, advertising, or marketing, this is the episode for you. With over a decade of experience in the creative industry (and a couple startup acquisitions under our belt), here's some of the best career advice we've accumulated along the way. On the pod this week: Workplace habits and behaviors that separate mid-level peopl...

Whether it's  a mashup between two brands or a brand and a creator, everyone in the marketing space loves a good partnership. Yet, in order to break through, the collaboration needs to either be the most organic pairing, provide additional consumer value, or net out to be the most unexpected one (looking at you, E.L.F.!) In this episode, we dive into our favorite brand collabs, what makes the...

With platforms like TikTok exposing millions of people to knowledge they never had access to, we’re witnessing the reign of the DIY generation. Brands are no longer able to gatekeep information from consumers, allowing creators to spin themselves to fame through often divisive and bold views on what and who to boycott. Shared knowledge is a positive force exposing people to answers they wouldn’t f...

Moneytok is back! One of our most downloaded episodes has a sequel  to discuss financial trends permeating our feeds and culture. With many industries in turmoil and most Americans feeling the squeeze of rising costs and stalling compensation, financial content is on the rise, and we're here to unpack it all. On the pod this week: WTF is loud budgeting, soft spending, and body dysmorphia How...

Last year was dubbed the year of the girl and consequently, we all turned into girlies on social. We embraced everything from bows to ballerina core and The Barbie Movie.  The seemingly innocent, rose-tinted trend can also double as a thinly veiled form of radical escapism of the burdens of womanhood under attack (at least in America).  Perhaps the girlification of content and marketing is also a...

It seems that every other celebrity, bravolebrity, creator, and podcaster is on weight loss medication. Pharma brands are going heavy on paid social to promote easily accessible subscriptions, and have even approached a slew of body positive creators with brand deals. The casting of plus size models at the most recent New York Fashion Week has dropped by 24%.  And, while these medications are a br...

TikTok is pushing creators to make long-form content and brands to pay for results. The FYP feels collectively more random than ever before, and to top it all off, Universal Music removed their catalog from the platform. It seems that the entire landscape of social media is in flames. Engagement is down across the board, especially for brands. What do these shifts mean for brands, creators, and ma...

How do you actually move abroad? What are the things you absolutely should know and prepare for but nobody tells you? In this inaugural episode of season three, we share our unfiltered experiences of moving to places like New York, Los Angeles, and Singapore. This episode covers: What we were up to during the break with a co-host catchup. Getting student and work visas. What it actually takes, bot...

What will happen in the realm of social media and creators in 2024?  We might not be able to see into the future but we do have strong opinions on the matter. In the last episode of Season 2, we’ll bring you predictions on creator content, creators in advertising, brand partnerships, and how mega tech will evolve to better serve the creator economy.  Our predictions: Regular people with regular jo...