Host-Read Ads (Audio)

Tear down the barriers between a good campaign and a great one, exploring five essential elements that every brand must integrate to captivate listeners. Learn about a compelling call to action, the credibility customer testimonials bring, and the irreplaceable power of a host's personal endorsement. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

Have you ever wondered what makes you press that "buy now" button after hearing a podcast ad? Lisa Laporte explains the powerful impact of host-read ads within the tech podcasting landscape. This episode sheds light on how TWiT hosts maintain trust with their listeners through rigorous vetting of advertisers and a steadfast commitment to their interests. Host: Lisa Laporte Download or subscribe to...

In this episode of Host-Read Ads, Lisa Laporte emphasizes why brands should continue advertising even during tough economic times, outlining five tips for growing your brand. Are you a potential sponsor looking to grow your brand in 2024? Reach out to our sales team at advertise@twit.tv and start a conversation about partnership opportunities! Host: Lisa Laporte Download or subscribe to this show...

In this episode of Host-Read Ads, Lisa Laporte lays out why the TWiT.tv podcast network works with partners instead of simply clients when it comes to advertising and sponsorships. Are you a potential sponsor looking to grow your tech brand in 2024? Reach out to our sales team at advertise@twit.tv and start a conversation about partnership opportunities! Host: Lisa Laporte Download or subscribe to...

In the latest episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte breaks down exactly why host-read podcast ads resonate more than other forms of media advertising. She shares statistics revealing that podcast listeners strongly support brands that sponsor their favorite shows. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

Join Lisa Laporte, CEO of TWiT.tv, as she provides essential insight into measuring podcast campaign success on their network. Lisa explores the importance of understanding the unique nature of their tech-savvy, privacy and security-focused audience. She offers her best advice for setting up custom landing pages or offer codes for the network, while cautioning that relying solely on these tools ca...

In the latest episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte discusses insights from Spotify's 2023 podcast trends report, highlighting stats on the influence of hosts, growth of older audiences, the importance of authenticity for brands, and more, relating it all back to TWiT's own podcast ad experiences and audience. She advises brands interested in podcast advertising to leverage the intima...

In this episode of Host-Read Ads , TWiT.tv CEO Lisa Laporte speaks with Max Buschman, Senior Vice President of Partnerships, about building strong relationships with advertisers through active listening and understanding their goals. Host: Lisa Laporte Guest: Max Buschman Download or subscribe to this show at https://twit.tv/shows/host-read-ads

In part two of their podcast advertising discussion, TWiT.tv CEO Lisa Laporte and VP of Partnerships Ryan Smith tackle strategies for brands already successfully advertising in podcasting to grow their campaigns. They provide tangible tips for sustaining growth while expanding reach by testing new relevant podcasts. Host: Lisa Laporte Guest: Ryan Smith Download or subscribe to this show at https:/...

In this episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte interviews VP of Partnerships Ryan Smith on strategies for brands new to podcast advertising to test the medium without fear. Ryan provides advice on ideal testing cadence, determining what works and doesn't through testing, and being open to unexpected audience demographic results. Host: Lisa Laporte Guest: Ryan Smith Download or subscrib...

Today I want to remind my audience about the power behind host-read ads and how including a personal endorsement, also known as a PE, increases traction for brands. Host-read content continues to be a proven strategy for seasoned ad buyers, because it's the best kind of influencer marketing — and that's supported by Nielsen research which found host-read ads lead to stronger lifts in key equity me...

I want to remind brands and agencies that podcasts are on demand and not everyone simulcasts. Podcast ads are not TV commercials or radio ads that are seen or heard immediately. Therefore, you need patience and a strong message when advertising on podcasts, AND you must implement ALL podcast tools to gauge traction properly. Reminder - in today's landscape, it's safe to say that it takes at least...

Last week, I mentioned that I will be covering more than podcast advertising and that TWiT has pivoted to a one-ad model because podcasts moved to this structure several years back, and we were trying to stay with what performs best for our partners. We finally caved as it became a constant struggle to explain why our approach was better and the one ad model is now in place. Today, I am going to c...

It's been a year since I started my Host-Read Ads podcast, and soon, I will be bringing my pod to TWiT as I plan to include more about the podcasting industry as a whole and feature relevant guests who can help guide brands through podcast advertising. Today, I am going to talk about our decision to pivot our network from a two ad per advertiser per episode model to a one ad per advertiser per epi...

I am going to divert from my typical format and provide podcasters and podcast networks with another option to be an ad-supported network. First, let me provide you with context - we were fully ad-supported when the pandemic hit in 2020, and we lost 60% of our advertisers in two weeks. We needed to pivot to survive and focus on what our audience wants. Podcast networks should be multi-dimensional...

I want to help podcasters and podcast networks navigate through the explosion of podcast ad tech. Ad tech has taken over podcasting, and everyone is touting that they have the holy grail in metrics. The sad thing is that podcast advertising is more than metrics. You need to be reaching the right audience, you must have a compelling CTA/offer, and post-purchase surveys are a must -along with trust...

Today I want to focus on podcast ad copy again, and if you missed part I, I highly recommend listening to it. Today I am going to give brands more ideas to consider when creating ad copy. According to Nielsen, host-read podcast ads drive strong brand recall and outperform voiced ads every time. It's been well documented that podcast audiences are among the most engaged there are, and much of that...

I started my podcast a year ago to educate brands on podcast ads and why our host-read ad format, which we have used since its inception, is the best and will always outperform all other podcast ad formats. According to Spotify, the earliest podcast sponsors understood the intimate nature of podcasting, making it an ideal medium for brands to connect with engaged listeners and support their advert...

Today I want to provide you with another sales tip because I have been in podcast sales (well, I call them partnership sales) for over a decade, and I believe you must continue to expand your skills, practice your craft, and improve upon your knowledge daily. Here are four tips to level up and stay relevant in sales: Listen to podcasts that will elevate your selling skills - One recommendation I c...

Two months ago I did a podcast about the reasons why brands should work directly with podcast networks and I realized I should do a series on this because there are so many reasons and saving money through buying smarter should be a priority for brands. Therefore, this is now part II and I will do as many as I feel necessary to educate brands in this space. First, let me remind you all that I have...

Here are three overview tips when considering your brand's CTA to stand out. Is your brand in a crowded space? Is there a standout competitor who has the market share? Brands need to be aware of their competition and decide whether to take on established clientele OR go after new business. It is essential to think about your strategy and identify who you want to target before looking for podcast n...

Today I want to talk about the rise of the B2B influencer. Brands have been partnering with influencers for years, promoting B2C products & services with great effectiveness. Today, brands are now focusing on influencers to promote B2B products/services. And here at TWiT.tv is one of the original B2B influencers. Brands know there are several ways to promote B2B that, include social media, con...

Today I am going to continue from last week's Part I of Setting Brands Expectations from a podcast campaign. Please listen to it if you haven't already. The reason why I put emphasis on exploring what brands have done in marketing and what they are doing now IS to set goals and expectations from working with our network and how we are going to elevate the brand further with host-read ads on TWiT....

Today I am going to talk about why you must set brand expectations before starting a podcast campaign with them, and I am going to refer to this as Part 1 because there is a lot to cover, and I want to be sure I touch on all points. Therefore I am leaving it open, and this series will be as long as it needs to be. First, I want to remind everyone that podcasts have only been around for 20 years. N...

Today I am going to talk about the addition of DAI, Dynamic Ad Insertion, to our network TWiT.tv and the difference between it and host-read ads. First, a little context. When the pandemic first hit in 2020, we lost 60% of our advertisers in two weeks. We quickly realized we were one-dimensional because we were an ad-supported network that only offered host-read ads. Since 2020 we have added DAI,...