Hospitality Property School

Your guest room is a perishable product so pricing & customer happiness remain extremely important variables. To stay on top you need to understand revenue management and why it is important. I’ll explain. Why did you want to become a hospitality property owner? •The idea of becoming a hospitality property owner and greeting guests sounded appealing. •You were tired of the rat race and wanted to t...

Do you ever feel overwhelmed? Too much to do and not enough time? I’m going to give you a solution to take some of that stress of your plate. In this episode, I will look at outsourcing by asking and answer the following questions: What is outsourcing? Why would I need to outsource? When to outsource? What duties could I outsource? Where do I look to find outsourcing? Alright, there is a bit to co...

Mission Statement & Why You Need One – Plus More | Ep. #200 Why do you want to own & operate a hospitality property? I’ll give you a way to answer that question that should increase your bookings. Also, this is our 200th episode and we are celebrating! Over the years, I have asked many independent hotel, resort, inn and bed & breakfasts owners why they wanted to be in the hospitality property indu...

You want to have an operations manual for your property but how do you know it’s worth the time putting together. I will show you how to make sure it works. In the last couple of episodes, I looked at why and how to prepare your operations manual. I looked at the framework or the structure, and in the last episode, I gave you examples of the types of forms you should include. I understand, to some...

Do you have a photographic memory? Do your employees? If not, you need an operations manual. I’m going to tell you what should be in it. I'm not going to tell you exactly what your operations manual should include because it's up to you. The material could vary a little bit from property to property but the frame or structure I'm going to share with you is universal. You don't have to write all th...

Your hospitality property needs direction and it’s up to you to choose that direction by setting goals that you can strive to accomplish. I’ll show you how to start. Today, I am going to look at setting up short-term & long-term goals for your hospitality property. Long-term goals can be a great motivator for self-improvement. They give you purposes that you can strive to accomplish. Some of these...

Operation manuals are worth their weight in gold. I’ll tell you why designing your own has to be a priority. In this episode, I am going to be taking a closer look at your operations manual. In the last episode, I looked at who you were and what job descriptions were needed to operate your hospitality property. I also talked about assigning the right people for each job, determine the specific tas...

No matter the size of your property, you have to think like a CEO, with shareholders, a board of directors and department managers. I’m going to tell you how. As the owner of an independent hotel, resort, inn or bed & breakfasts, you and you alone have manifested any problems or uncomfortable situations that have occurred. Does that sound harsh? Passing blame to or not being supportive of your emp...

When travel starts to return and the world begins opening up, it is going to be a slow and staggered process. You have to be ready and I’m going to tell you how to start. For the sake of this episode, I'm going to assume you're either starting a hotel, resort, inn or bed and breakfast from scratch or are hoping to improve your current business. Where do you start? How about at the beginning? Let's...

When travel starts to return and the world begins opening up, it is going to be a slow and staggered process. You have to be ready and I’m going to tell you how to start. For the sake of this episode, I'm going to assume you're either starting a hotel, resort, inn or bed and breakfast from scratch or are hoping to improve your current business. Where do you start? How about at the beginning? Let's...

Operating a successful hospitality property just got easier… You’re a heartbeat away from the crucial training, advice & support you need to plan, create & grow a prosperous and rewarding hotel, resort, inn or bed and breakfast. Stay with me and I’ll explain how. Does any of this sound familiar? You have a great idea for a hospitality property, but don't know where to start or how to turn that int...

Are you going to be as ready as your competition when guests slowly start to return? What can you do to ensure you’re going to be on top of their booking list? Check out this episode and I’ll tell you how. If you read, watched or listened to last week’s episode of Keystone HDCs Hospitality Property School, “9 Ways to Prepare for When the Guest Return” you would have seen a list of things you can d...

It doesn’t look like a rush of travellers are going to be returning soon. Should you be sitting in the corner waiting for the influx? No, and I am going to tell you some things you should be doing in the meantime to prepare. There is no denying that the hospitality property industry is taking a major hit. Due to the COVID-19 outbreak, properties from all over the world are experiencing low occupan...

It does not matter if your guests are travelling for pleasure or business, there are times when getting a good night’s sleep can be a taxing proposition. I am going to share how you can help improve their sleep. According to the JD Power’s 2019 North America Hotel Guest Satisfaction Index Study, just 29% of hotel guests surveyed said they had a “better-than-expected” quality of sleep. The majority...

You don’t think blackout curtains are important for your property? Think again! I’ll explain why. Today’s short episode is designed to make you think. As the pace of working life increases, it becomes all the more important that we get full and proper sleep whenever we can. This can be especially true for business travellers. Not only are blackout curtains enjoying widespread popularity in hospita...

Which is better for your hospitality property, an in-room tablet or a mobile app? Stay with me and I will help you decide. If you haven’t subscribed yet, do it now and make sure to hit the little bell so you’ll be informed when I upload a new video. You won’t want to miss anything designed especially for you. There is no doubt that in recent years the hospitality property customer service experien...

Around the world, both big-brand and independent hospitality properties are feeling the sting of COVID-19. I’m going to show you how to turn this pain into a gain. If you haven’t subscribed yet, do it now and make sure to hit the little bell so you’ll be informed when I upload a new video. You won’t want to miss anything designed especially for you. As of the writing of this episode, the COVID-19...

With each step forward in the digital revolution, science fiction has become less like fabrication and more like reality. Let me explain how this will change hospitality property marketing. At the beginning of this episode, I stated that with each step forward in the digital revolution, science fiction has become less like fabrication and more like reality. That's in part because hardware engineer...

Virtual reality is one of the hottest things in hospitality and technology right now and I am going to explain why and how you can benefit. Virtual Reality is a natural progression following the internet’s love of video, and now VR hopes to bring realistic interactive video to life. In regards to the hospitality property sector, this often takes on the form of virtual reality video marketing. It i...

You have made the decision to become more environmentally sustainable. Do you have an environmental policy in place? I am going to give you a template you can use. Over a number of episodes, I have referred to the importance of a property operations manual and how every property needs one. In fact, I honestly believe that you cannot have an efficient business without an operations manual. If you w...

Is your hospitality property living up the sustainable efforts your guests expect? If so, Excellent! If not, I will show you how to create a place where every guest feels welcome. Investing in renewable & eco-friendly resources for hospitality properties used to be a luxury, but now is necessary. Today, it can help you improve your properties overall profit and patronage. Renewable power, includin...

Do you like doors that are hard to open or loud? Neither do your guests. Stay with me to find out how to solve this problem. What does every hospitality property need to offer? Near the top of the list has to be convenience and security. How can hospitality properties evolve? With smart access solutions. Hospitality properties are more than just bricks and mortar, they move people. A busy property...

What to enhance your guest experience but not sure where to start. Today, I’m starting a brand new series of episodes of ways to enrich your guests stay while growing your business. This episode is going to be the first in a series of episodes about ways to enhance your guest’s experiences. I will be going into great detail on some topics such as… •Room technology •Property doors •Property windows...

Life is 10% what happens and 90% of how you react to it. I will share with you 21 habits of successful people and how they react. Here’s an interesting fact, nearly all successful people have similar habits. You may not have recognized them, so I’m going to share with you a list of twenty-one of the most common habits of successful people. 1. Be Decisive I have mentioned this before – When you hav...

Does this sound like you? You are operating your hotel, resort, inn or bed and breakfast and you think things are going well but you feel they could be better. Let me share with you how you can find out. Welcome to another edition of hospitality property school. I am your instructor, Gerry MacPherson. Does your hotel, resort, inn or bed and breakfast lack the consistency you feel you deserve? Are...