Honest Ecommerce

Daniel Winer HexClad Co-Founder & CEO CEO, Co-Founder and kitchen maverick, Daniel Winer is the mastermind behind HexClad Cookware.  After spending more than a decade building relationships in the industry, Daniel recognized the opportunity for cookware in the DTC market. He worked to develop the first true innovation in cookware since the invention of non-stick - the patented HexClad design – whi...

Lindsay More Nisbett is an entrepreneur, creative director, and Co-Founder & Brand Director of The Line Studios, a leading creative production studio with expertise in creating compelling e-commerce and marketing content.  Since its inception in January 2016, Lindsay has built The Line Studios into the go-to imagery experts for top e-commerce brands, including Hill House Home, MM LaFleur, Negative...

Samantha Coxe is the CEO and Founder of Flaus, the world's first electric flosser. Prior to founding Flaus, Sam was a M&A attorney at Skadden, Arps, assisting dozens of high growth startups through their entire life cycle - from formation to exit.  As a Female Founder, Sam’s passions supporting Women’s Rights, inclusivity, sustainability, and self-acceptance are the foundation of Flaus’ brand miss...

Darron Burke is the founder and CEO of Burke Brands, a 20-year-old specialty coffee growing and roasting company that started in a garage and now has over $100M in lifetime sales.  The company produces the Don Pablo, Pablo's Pride, and Subtle Earth Organic coffee brands, in addition to private label brands for third party CPG companies. Its own brands are sold in Costco, Walmart/Sam's Club, Kroger...

Josh is the Founder and CEO of Meriwether - the SEO agency that generates new revenue for ecommerce brands. Learn more at meriwether.digital. In This Conversation We Discuss:  [00:45] Intro [01:06] Evaluating the Ecommerce SEO landscape [02:28] Maximizing SEO investment in modern Ecommerce [05:03] The power of backlinks in the digital space [06:44] Navigating backlink competition and the costs [07...

Meet the trailblazer behind the freshest face in the sparkling water game, Mike Pilkington. He is the co-founder of KEY Sparkling Water. He’s a graduate of Wayne State University (BA - Psychology) and University of Detroit Mercy (MBA). Going beyond the bubbles, Mike has a history steeped in grit and growth. From supercharging Death Wish Coffee into one of the top coffee brands in the United States...

Griffin Spolansky is the CEO and Co-Founder of Mezcla, a plant-based snack brand that is mixing it up with exciting flavors and textures.  Griffin was also named to the Forbes 30 Under 30 list for 2023 Food and Beverage. He’s also a part of  Division 1 Men's Lacrosse National Champion - 2019 - University of Virginia Israel Men's National Lacrosse Team. In This Conversation We Discuss: [00:47] Intr...

Kelly Oriard is the co-founder and Chief Therapeutic Officer at Slumberkins, a children’s education and emotional health brand. She holds a dual master's degree in Marriage and Family Therapy and School Counseling.  As a therapist, school counselor, and mother, Oriard is passionate about changing how we support mental and emotional wellbeing for children and families.  As the author behind the cha...

Elizabeth is a seasoned expert in the field of conferences, with nearly a decade of experience in market research and event organization in the retail and finance sectors. Since 2021, she has played an integral role in the powerhouse eTail Palm Springs team, co-producing the event alongside Kristin Schoenstein.  When not immersed in the world of eCommerce conferences, she calls Queens home, sharin...

Michael Nguyen is an entrepreneur and the Founder of Fire & Brilliance who has dedicated most of his professional life to the beautiful world of jewelry.  He kicked off his career in sales within the financial services sector before ever marketing a single ring, bracelet, necklace or pair of earrings.  This was when he discovered that he had a natural talent in curating relationships, conveying re...

Emily launched clean beauty brand Concrete Minerals in 2009 with $100, and bootstrapped it into a multi-million dollar business over a decade.  She took an exit in 2019, and after two years of building, launched her second brand EXOH, this time in the health and personal care spaces. In This Conversation We Discuss: [00:44] Intro [01:52] How Concrete Materials started [02:26] Growing up in a famil...

Claus Lauter is an entrepreneur with over 20 years of experience in eCommerce, SaaS, and marketing.  He’s an official Shopify and certified Klaviyo Partner, award-winning eCommerce store owner, and certified Google expert. He was named one of the Top 20 Shopify Experts to follow in 2022.  Claus is the producer and host of the Ecommerce Coffee Break Podcast, voted as a Top 20 Shopify Podcast on Fee...

Mike Feldstein is the founder of Jaspr, an exceptional air purifier designed for high performance but with aesthetics that the D2C market demands.  Working in the wildfire and flood restoration sector, Mike witnessed how polluted air can damage people’s health, and he discovered that standard air purifiers on the market cannot make substantial improvements in air quality.  He decided to create som...

Jaye Genung comes from an eclectic career history that includes project management, product development, procurement and account management.  Her employment history includes medical devices, b2b electro-mechanical and cpg companies.  This mosaic of experience set the stage for her to be able to start out with her own founder's story. In This Conversation We Discuss: [00:48] Intro [02:26] Seizing t...

One of the most highly regarded independent consultants in his industry, Kurt Elster is a Senior Ecommerce Consultant who helps Shopify merchants like Jay Leno’s Garage uncover hidden profits in their websites through his ecommerce agency Ethercycle.  With two million downloads, Kurt is best known for hosting The Unofficial Shopify Podcast. In This Conversation We Discuss:  [00:55] Intro [01:55] C...

Lucas Cao is the President and CEO of Squid Industries, an American manufacturing company with a focus on the butterfly knife and trainer industry. In This Conversation We Discuss: [00:49] Intro [01:48] Getting interested with the idea of balisong [03:00] Becoming a collector & joining the community [03:57] Seeing the barriers for interested newcomers [04:44] Trying to make a balisong trainer [05:...

Ryan and Ashley Reynolds are owners of a high 7 figure subscription and e immerse brand that is embracing tactile analog planning in the digital age.  Ashley founded the business in 2015 and the two have operated the business together ever since. In This Conversation We Discuss: [00:49] Intro [01:30] Channeling inner entrepreneurial qualities [02:13] Entrepreneurship starts from a place of need [0...

Gavin first founded Disco Labs, an agency that specializes in custom solutions for the world's biggest brands. With the sole focus of deep platform knowledge and ecosystem leadership, Disco Labs is the global partner of choice for complex projects involving Shopify.  In addition to working with startups, scale-ups, and large enterprises, Disco Labs has released numerous open-source projects, and w...

Russ is a repeat startup founder with a consistent track record of getting companies from zero to 8 figures+ of revenue. He’s previously on the founding team at Hello Bello.  Mike is an entrepreneur and angel investor with 10+ years experience in consumer tech and products. He’s previously a founder of PRNCPLS, Co-Founder of Cameo (acquired by Vimeo), Partner at Parlor Coffee.  Freestyle's diapers...

Walter Hinchman is the CEO and founder of Swolverine. He has multiple fitness certifications, as well as a Masters in Business from the University of Nevada.  Walter has more than 12 years in the fitness industry, and is currently pursuing his Masters in Human Nutrition And Functional Medicine. In This Conversation We Discuss: [00:43] Intro [01:14] A business idea from a personal dilemma [02:16] T...

Zack Schreier is the cofounder and CEO of Lifestacks, and previously the creator of Quevos Egg White chips for which he secured a deal on Shark Tank.  As a Type 1 Diabetic, Zack is obsessed with building a lifestyle that supports his health and performance holistically, and he's passionate about creating and sharing products that delight and empower others.  Zack recognized a widespread deficit in...

Bahadir, coming from a digital product management background, crafted products for both small online businesses and public DTC companies like Martha Stewart’s Marley Spoon.  In the past 5 years, he has been leading his tech company Fabrikatör (can be read as fabricator in English) building solutions for DTC businesses. In This Conversation We Discuss:  [00:00] Intro [01:49] A business born out of...

Mackie is the CEO of WOO More Play, a direct-to-consumer sexual wellness brand with a focus on natural, organic ingredients and female-forward products to spark a better intimate life.  WOO More Play's purpose is to empower women to have better sex, by delivering high-quality intimacy products that put her first.  Have the best sex of your life with WOO More Play: woomoreplay.com In This Conversat...

Suzie Cyrenne co-founded two successful businesses, an e-commerce store in 2013 and a software company in 2018, where she currently serves as COO in both companies.  Suzie is also passionate about empowering women in business, evidenced by her podcast, Women Powering Ecommerce.  Suzie's drive and dedication to excellence make her an excellent recommendation for her expertise in entrepreneurship an...

John-David Klausner is SVP of Business Development & Strategic Alliances at Loop Returns. JD has led & scaled commercial teams in high-growth companies across different continents. He loves building partner ecosystems, channel sales programs (via agencies, consultants and technology partners) that drive revenue impact across all GTM functions and solving corporate challenges with strategic partner...