Honest Ecommerce

Tim Masek is the CMO of Storetasker, the largest platform to hire high-end Ecommerce talent. With a deep background in growth and Ecommerce enablement, Tim has played a pivotal role in connecting top-tier freelancers with Shopify merchants, helping brands scale with expert support. Before joining Storetasker, Tim founded and sold 1-800-D2C, a go-to platform that helped Ecommerce operators discover...

Brandi Corbello is the founder and CEO of Melan, a sunscreen brand redefining sun care with a focus on comfort, fun, and giving back to melanoma and skin cancer research. As a melanoma survivor, Brandi’s journey inspired her to create a clean, effective sunscreen that makes sun protection effortless and enjoyable. After facing her own battle with skin cancer, Brandi launched Melan with a mission t...

Allison Herman is the owner and CEO of Dragonwing, an activewear brand designed specifically for teen and tween girls. With a background in competitive swimming and over two decades in children’s activewear, she combines her passion for athletics and fashion to create high-quality, confidence-boosting apparel. After acquiring Dragonwing in 2022, Allison relaunched the brand in Denver, transforming...

Nick Trueman is an expert in digital marketing, specializing in PPC and SEO strategies that drive real revenue. As the Director of PPC & SEO Consultancy at Spec Digital and Host of the Winning With Shopify Podcast, Nick has spent over 17 years helping brands scale through search and performance marketing. Nick founded Spec Digital, a leading PPC & SEO consultancy, in 2011 and has since worked with...

Heather Florio is the second-generation owner and CEO of Desert Harvest, a company pioneering sustainable solutions in pelvic and sexual health. Recognized by Authority Magazine as one of the Top 50 Women in Wellness and featured in Forbes as a top woman in business, Heather has spent over 30 years driving innovation in the industry. Under her leadership, Desert Harvest has transformed pelvic heal...

Haley Weidenbaum is the Co-Founder and CEO of Everhem, a custom window treatment brand simplifying the design process. After a decade as an interior designer in Los Angeles, Haley noticed a recurring pain point: window treatments were costly, inconsistent, and error-prone. In 2018, she and her husband Adam self-funded Everhem to offer an easy online solution for consumers and interior designers. T...

Leo Martinez, Program Director for eTail Palm Springs, London, and Toronto, curates one of eCommerce’s most influential events. He drives high-impact content, recruits top industry leaders, and ensures eTail delivers actionable insights for today’s fast-changing retail landscape. For 26+ years, eTail has been more than a conference, it’s a community where executives from DTC startups to Fortune 50...

As co-founder and CEO of Dapper Boi, Vicky Pasche has overcome significant challenges in the fashion industry, transforming a personal mission into a size-inclusive, all-gender apparel brand celebrated for its innovation and purpose.  From its Kickstarter beginnings to national recognition on platforms like Shark Tank, CBS Morning News, and the OUT100 2023 list, Dapper Boi has become a seven-figur...

Wes Horbatuck and Greg Orfe bring entrepreneurial passion and innovation to the world of watersport apparel and ecommerce.  As founders, Wes and Greg have navigated the high barriers of entry in the apparel industry, scaling Driftline from concept to a Shark Tank-featured brand recognized in Forbes, Outside, and The Inertia. Wes brings expertise in guerrilla marketing and brand growth, while Greg...

Kyle Hency brings years of entrepreneurial expertise to the world of ecommerce and operational efficiency. He is the Co-Founder and former CEO of Chubbies, Co-Founder at Loop Returns, and now Co-Founder & CEO of GoodDay Software, where he’s redefining ERPs for modern Shopify brands. Kyle’s experience spans building beloved DTC brands to scaling SaaS solutions. His time at Chubbies and Loop Returns...

Shawn brings over ten years of fashion retail experience to the table. He is the Co-Founder of Electric Eye–our Shopify design and development agency, and a Partner at Feel–a brand studio where art meets commerce. A specialist in design, Shawn has worked with the likes of Abercrombie & Fitch, Gap Inc, Nike, Homage and Only NY. His time in the retail industry, from digital experience to product des...

Sean is a brand owner/operator & has a specialty in building teams & processes efficiently. Originally from Seattle, he spent 5 years living in China living (breathing) product development & supply chain, and now is based out of San Diego, CA. In This Conversation We Discuss: [00:45] Intro [01:17] Chasing opportunities abroad after graduating [02:30] Navigating the challenges of crowdfunding campa...

Gloria Chou is an award-winning PR strategist and host of the top-rated Small Business PR Podcast.  Known for her untraditional yet proven approach to PR which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large following. experience through her CPR Pitching Method™. ...

Sarah and Chris Rhoads have spent the last 15 years as renowned fashion and lifestyle photographers and Creative Directors, partnering with Fortune 100 brands to develop, produce, and shoot highly successful advertising campaigns.  Their creativity and a unique, moment-driven approach have helped shape iconic global campaigns for brands like Sony, Google, Levi's, and Keds. From photographing Taylo...

Breanna is an innovation-obsessed executive with 14 years of experience in digital marketing, social media and leadership. She is an expert in pioneering impactful brand strategies with an affinity for the latest developments in beauty and e-commerce.  Through her expertise and stewardship of high-performing teams, she has spearheaded the launch of countless SKUs and propelled growing D2C brands t...

Amira Rasool, Founder & CEO of The Folklore, is changing the way retailers and consumers discover diverse brands globally. Amira has experience as a writer and fashion editor, including notable publications including TIME, Vogue, Teen Vogue, i-D, PAPER, Glamour, InStyle, V Magazine, and WWD.  Her work focuses primarily on Black culture in relation to fashion, travel, music, visual arts, and social...

Brynn MacLennan Snyder is the co-founder and CEO of Slate, a women-run dental company that is changing the way the world views flossing. Driven by innovation, sustainability, and accessibility, Slate has launched a revolutionary electric flosser designed to improve both oral and overall health.  The product was invented by Brynn’s husband, Dr. Snyder, after recognizing the need to help his patient...

Justin Wolff is a Social Entrepreneur who has built his career by blending commerce with cause. As the CEO and Co-Founder of Junk Theory and former Co-Founder and Chief Giving Officer (CGO) at Yoobi, Justin has built impactful brands by transforming narratives and driving change.  At Yoobi, Justin created and oversaw the Buy One, Give One program, building meaningful impact centered around what st...

Maxx Blank is the Cofounder of Triple Whale, a leading tech startup specializing in direct-to-consumer SaaS measurements, data and AI automation. With over a decade of experience in the Ecommerce and tech industries, Maxx has successfully transitioned from a DTC entrepreneur on Shopify to a SaaS tech founder serving other merchants.  He previously started and scaled two brands beyond seven figures...

As the Co-Founder & CEO of Graymatter Labs, Jim Phillips is currently creating plant based alternatives to pharmaceutical drugs. Prior to Graymatter, he spent his career in early stage growth in both B2B & B2C SaaS platforms focused on digitizing commerce.  Jim helped build Charm.io to acquisition in 2022. He was a Former Leadership Team at Ritual responsible for the Midwest Region of the US marke...

When social media became popular, Krystal Hughes began sharing her DIY rhinestone projects on Instagram, and that’s when things really started to take off. Her audience was curious about the rhinestones she was using, so after some research, she became a rhinestone supplier.  A few years later, people started asking what glue Krystal used for her projects, and after extensive testing, she launched...

Arv is the Director of Product at GroupBy. He is a passionate entrepreneur currently responsible for product management. Arv has over eight years of experience in the oil and gas industry, including five years with WorleyParsons. In This Conversation We Discuss:  [00:45] Intro [01:21] Driving revenue with better product discovery [02:40] Scaling search for retailers with high SKU counts [03:31] Ad...

Kevin Tighe is the Founder & CEO of San Diego based Beachly Brands (acquired) which is the leading subscription retailer of beach apparel and accessories. Under Kevin’s leadership, Beachly has been twice selected to the INC 500 – INC Magazine’s annual list of the fastest growing private companies in America.  Kevin recently joined Retention Brands where he serves as COO of the portfolio which incl...

Sergio Tache is the Founder and CEO of Dossier, a perfume house for the next generation, where French craftsmanship meets innovation, enabling universal access and self-expression for the many.  With Dossier, Sergio helps to set a new standard within the industry––removing pretenses, like the designer brand name tax and use of elitist marketing practices, namely celebrity endorsements, that drive...

Jenn Harper is a beacon of innovation in beauty and philanthropy. She’s not just a name in the beauty industry; she's a revolution. An award-winning social entrepreneur and international speaker, Jenn is the trailblazing founder and CEO of Cheekbone Beauty Cosmetics—a brand that has gracefully painted the ideals of sustainability and inclusion onto a global canvas.  From its inception in 2015, Jen...