Honest Ecommerce

Keith Eshelman is the co-founder & CEO of Parks Project. Parks Project, founded in 2014, came from the idea that we can all do more to support America's parklands.  In the early days, Keith volunteered at trail days in local national parks—through this, he realized that there was a huge lack of participation from the next generation.  To change that, he created collections of apparel and accessori...

Scott Crumrine is the co-founder and CEO of Guava Family, a high-performance design company creating baby gear that treats parenting like the extreme sport that it is.  Previously a designer for Motion Water Sports with a specialty in wakeboard design, Scott found parents in his life frustrated with the poor performance of strollers and other family gear.  Before even becoming a parent himself, Sc...

Entry Envy was founded in October 2021 by Jennifer Lea in Omaha, Nebraska, to help others create a welcoming entry with simplicity and convenience that also identified their home for their guests and delivery drivers.  Entry Envy custom signs with modern address numbers, last names and monograms feature a small planter box for their monthly faux floral holiday and seasonal decor refill kits.  Her...

Khierstyn Ross is the founder of Launch and Scale™, an e-commerce digital marketing firm that specializes in fast, early-stage growth for online physical product brands.  Through Khierstyn’s work, she’s helped launch and scale multiple 7-figure brands such as Jamstack.io, Aberlite.com, CeresChill.com, and many others.  Khierstyn believes in empowering online product creators to build a business th...

David Gaylord is the current Chief Executive Officer at Bushbalm, a skincare and technology brand focused on improving the quality of products used for hair removal.  After spending 7+ years at Shopify he took his ecommerce expertise to launch Bushbalm.  The brand is now expanding its channel strategy with over 2,000 waxing salons carrying the product, and over 900 Ulta Beauty stores in the United...

Made in France, based in Atlanta Y'all! Nicolas is the co-founder of eStreamly, a live and video commerce SAAS platform empowering brands, retailers and creators to engage shoppers and sell seamlessly using the power of shoppable videos.  Prior to eStreamly, Nicolas was a sales leader at Naturex, a company supporting CPGs & brands transitioning to Natural Foods.  Citizen of the world, he had the o...

Mikey Goldman is part of the over-prescribed generation directly impacted by the ease at which serious drugs were “handed” out to kids and teens before natural alternatives were even discussed.  He grew up with a racing mind, always struggling in school to focus and sit still.  Formally diagnosed with severe ADHD and math dyslexia (dyscalculia) in highschool, he was later prescribed Vyvanse in col...

Shawn Khemsurov is a Designer and Co-founder of Electric Eye, a Shopify Expert agency.  He brings over fifteen years of fashion retail and ecommerce experience to the table and has worked with the likes of Abercrombie & Fitch, Gap Inc, Nike, The Black Keys, Barton Perreira, Homage and Only NY.  When he's not building websites or designing, he's investing in and advising for other small businesses,...

Katie Bilodeau is the President of Ring Concierge, the leading luxury jeweler committed to designing forever pieces that are both inspirational and obtainable.  Katie began her time at Ring Concierge as a consultant in 2017 and became President of the company in 2020 working closely with Nicole Wegman, Founder & CEO, to strategize and manage overall company initiatives.  Katie's focus is on overal...

As a marketing expert with over 15 years of experience in Ecommerce, Andrew Maffettone (Maff) has not only owned and managed multiple marketing companies in the Ecommerce space but has also worked in-house at multiple online selling companies, driving brands to new heights. In This Conversation We Discuss:  [00:00] Intro [01:23] How Andrew end up in Ecom [02:53] Chase automated himself out of a jo...

In 2006, Ryan Alovis started Magazine Discount Center (MDC). Within a few years, Alovis bootstrapped MDC into the largest destination online for consumer magazine subscriptions. In 2016, MDC was acquired by Time Inc.  In 2009, with the cash flow MDC was yielding, Alovis was able to purchase LensDirect.com, a struggling online retailer of name-brand contact lenses that was previously owned by his f...

Michael Kuech Michael is half of the powerhouse team behind Your Super, one of the biggest superfood brands in the U.S. and Europe.  In just over 8 years, Your Super transformed from zero to hero, with a whopping $200 million in revenue and a successful exit in October 2022. But this wasn't an ordinary business venture.  This was personal. Michael's cancer diagnosis at age 24 inspired him to consi...

Chris is a serial entrepreneur who has successfully invested in and launched eight businesses, two of which have been acquired.  As one of the creators of the wildly popular and recently acquired Gentleman's Box, a high-end subscription box for men, Chris has spoken to aspiring entrepreneurs and established industry professionals at events like Digital Summit, SubSummit and several academic instit...

Corey Hackett started working in retail at 14. He started guerrilla marketing for Top of the World at 19. He went back to school for marketing and advertising at 21 to try and figure out exactly what he was doing. After school, he worked at traditional marketing agencies for 10 years while helping Top of the World advance their brand on the side. He took over ownership of Top of the World in 2011....

Yong-Soo is the Founder & CEO of Urban EDC and GrowthJet, a climate-neutral certified 3PL for fast-growing e-commerce brands.  He also has a French bulldog named Spotted Humphrey who has over 150k followers across all social platforms.  He and his wife launched a dog boutique called Spotted By Humphrey with Humphrey as Chief Barking Officer.  Yong-Soo also recently launched a new podcast called Fi...

Henry Murray is the co-founder and CMO of waterdrop. With an impressive educational background, Henry is waterdrop’s resident jack of all trades.  After working for the Boston Consulting Group (BCG), Henry joined his brother, Martin Donald Murray, and friend, Christoph Hermann, to co-found the beverage-industry disrupting company, earning him a spot on Forbes prestigious 30 under 30 list.  Henry i...

Mroue is a self-taught marketer that learned through trial and error. He learned the ins and outs of customer service, email marketing, product marketing, content creation, video editing, advertising, data analytics, web design, and shipping and logistics.  After a few failed business attempts, Mroue launched his first successful ecommerce business in September of 2020, generating $150,000+ in sal...

Tiffany Joachim is the Owner and Co-Founder of Celeste Sol Jewelry.  She began her career as a Buyer, working in Dallas and New York City for big box retailers such as, Neiman Marcus, Macy’s, and Ross Stores for 10 years.  When needing to relocate to Miami for her husband’s work, she decided to take the opportunity to use her knowledge as a merchant to revive and rebrand a 60+ year old family owne...

Justin is a seasoned entrepreneur that's launched multiple consumer product ventures over the past decade.  As the founder & CEO of Doris Dev, the award winning global product development firm, Justin has worked on the development of category defining products in beauty, housewares, connected hardware and everything in between.  Justin is the co-founder & co-CEO of Canopy, the innovative beauty pr...

Umaimah Mendhro is the Founder of VIDA, a global platform offering unique, sustainable, and beautifully design-driven products that aim to positively impact people's lives and overall well-being.  Umaimah grew up in rural Pakistan and Saudi Arabia - with no access to formal education most of her life - but a deep passion for design and art and a drive to make a difference in the world.  She paved...

Amanat Anand grew up in New Delhi, India and met her co-founder while pursuing her undergraduate degrees in Industrial Design at the Parsons School of Design in New York.  After graduating, they entered the concept of SoaPen to the UNICEF Wearables for Good Challenge.  SoaPen teaches kid's personal hygiene habits through their fun and innovative products.  She has been featured on Shark Tank and i...

Lynn Power spent much of her 30 year career running and transforming agency brands.  Lynn has expertise in transforming organizations from top to bottom – including capabilities, organizational structure, talent and culture.  She recently left the big agency world to launch two brands: MASAMI, a premium clean hair care brand which launched in February 2020 and Isle de Nature, bee-powered home frag...

Alvania A. Lopez, Founder / CEO Alvania always had a love (and talent) for arts and crafts, creating greeting cards and candy jewelry, through childhood.  She delighted in the joys of gift-giving, and still does! Celebrating diversity and building strong relationships is her personal mantra.  Alvania’s mission is to make the art of gifting, convenient, exclusive, and almost effortless. In This Con...

Ilana Davis is a Shopify Superhero who works with e-commerce shops to remove friction from the buying process. She’s the owner of JSON-LD for SEO, a Shopify app that gets you more organic traffic through Rich Results. In This Conversation We Discuss:  [00:00] Intro [01:59] Pros and cons of consulting vs app development [03:26] Using structured data to produce rich results [04:25] Themes have struc...

Tim Swindle is an entrepreneur and investor, helping build and exit multiple companies.  As an early investor and employee at PointDrive, a Chicago-based sales software company, he had roles leading sales, marketing, and operations before the company was acquired in 2016 by LinkedIn.  During this time, Tim created Utter Nonsense, an entertaining card game that was quickly carried by several retail...