Home Stagers and Designers on Fire

In this episode of Home Stagers and Designers on Fire , I speak with Samantha Brown, Pro Organizer Coach. You will learn: Different ways you can work with organizers What a "decluttering specialist" does that sets her apart Why Samantha trained as a life coach in order to serve her clients better What is different about working with "disorganized people" Where most of Samantha's business comes fro...

Home Stager- have you ever thought about offering a "menu of services" to your business model but you weren't sure how? Do you wonder if you can sell services that are aligned with your innate talents? In this podcast episode I interview Julea Joseph and we discuss how she built a thriving Chicago business by offering a progressive menu of services. You will learn: How Julea has curated a menu of...

In this episode I talk with Heather Cook of Social Stager about the importance of creating a brand that sets you apart. You will learn: Why a mission statement is foundational and serves as a litmus test for your brand How to dig into the details of your Ideal Client so that your brand message is on point Heather's process for choosing brand colors and how color psychology impacts the way your bus...

In this episode I talk about the struggle that many Home Stagers have when they feel as though they are losing jobs because of price and what to do instead.  You will learn: How to prequalify online leads so that you make sure they are "real players" before wasting time on a preview How to easily calculate what you are making on each job so that you base your prices on profitablility Why you shoul...

In this episode I interview Heather Cooke. Heather's marketing firm, The Social Stager, caters to Home Stagers to help them simplify their Social Media marketing so that they boost their engagement online and get more sales.  You will learn: what to do on Instagram if you are brand new the strategy behind posting reels, stories or posts how to gain a following of potential Ideal Clients why Heathe...

In this episode I interview Danielle Hayden , CEO of Kickstart Accounting, Inc. where she helps business owners with book keeping, financial analysis and education. You will learn: How our money "stories" impact our financial decisions The 4 money type personalities The importance of looking at the story the numbers are telling you when making business decisions How the power of 1% helps you to ta...

In my latest  podcast episode I talk with David Neagle. David is a speaker, best selling author and founder of the multi million dollar glocal consulting company, Life is Now , Inc. David also hosts the podcast The Successful Mind. In this episode you will learn: how your subconscious beliefs and values impact the results you get why affirmations don't work and what to do instead  what beliefs and...

In this episode I interview Joke Durojaiye of Genesis Home Staging . Prior to launching Genesis Joke was a licensed Real Estate Broker. Jokes's work ethic was formed in her early years, growing up in Lagos, Nigeria where she was surrounded by inspiration and an expectation of excellence. You will learn: How Joke made six figures the first year in business What prompted Joke to take time off when h...

In this podcast episode of Home Stagers and Designers on Fire I interview one of my coaching clients, Andrea Bryant. Andrea went from a 20 year career in teaching to flipping houses to running a successful Home Staging Company in Tampa, Florida. In this episode you will learn: How Andrea wins business from Investors and how she landed a big Florida Investor who was resistant to staging The mindset...

In this episode of Home Stagers and Designers on Fire I speak with my Yoga teacher, Donna Morin. Donna is a 500 hour certified Yoga instructor trained in the Tantra lineage. She also holds additional certifications in meditation instruction and somatic therapeutic techniques You will learn: the physical, emotional and spiritual benefits of yoga How yoga helps you release tension in your body and c...

In this episode I talk with Ashley Rapp of Hello Staging and Organizing. Ashley discusses how offering both Staging and Organizing services has helped her business grow. You will learn: What types of questions Ashley asks on her intake form How being a member of the Key Guild has helped serve her clients better The software tool Ashley uses that helps her business exponentially Where most of Ashle...

In this episode of Home Stagers and Designers on Fire I discuss my thoughts and strategies for marketing your Home Staging or Interior Design Business. You will learn: How to stand out in a noisy online market How Social Media typically warms people up online but it is not typically where you make the sale Why building an email list is important Why it is easier to "sell" your services to someone...

In this episode of Home Stagers and Designers on Fire,  I discuss why inner game alignment is foundational for success.  As you grow your business, you grow as a person. You will learn: Why taking action is great but it is not enough for you to get the best results Examples of how your mindset can sabotage your success or empower you to reach your goals How to handle your emotions in business How...

In this episode of Home Stagers and Designers on Fire I discuss how I built my staging business by doing consultations for Real Estate Agents. After 18 years in the staging business I still love doing consultations! You will learn: How I get great results with my staging consultations and enlist Sellers to do more than they might have in order to prepare their home for sale How consultations have...

In this 100th episode of Home Stagers and Designers on Fire , I reflect on both the good and bad in life and business. I  share what personal development looks like to me and how it creates success from the inside/out.  I also share how I have made choices that keep me moving forward in spite of how I might feel. And I  talk about how I am intentionally living "full out" in order to create a life...

Want to make sure that you are being profitable in your Interior Design Business? In this episode I interview Nancy Ganzekaufer. Nancy is a sought after Interior Design Coach, Certified Body Language Training Specialist, Keynote Speaker and Author. We discuss The Key a tool that Nancy created to help Designers look at each job from a measurable profitability point of view.  You will learn: The #1...

In this episode I talk about how I have gotten over 95% of my Staging business from Real Estate Agent referrals. You will learn: Why Real Estate Agents are in incredible source of repeat business How getting business from Real Estate Agents leverages your time How I started my business by having Agents pay for my consultations and how it led to all kinds of staging and design jobs The reasons many...

In this episode I interview Heather Cook, a multi award winning Home Stager with over a decade of experience in building and running one of the most successful Home Staging companies in Canada. Today, Heather runs a marketing firm to help stagers simplify social media marketing, boost engagement and win more sales.

In this episode of Home Stagers and Designers on Fire I interview Robin DeCapua, owner of the LA based Home Staging Company Madison Modern Home. You will learn: how Robin integrated her marketing, PR and visual experience into building her staging businmess how Robin has structured her family team so that each of their talents are optimized how Robin makes sure that her company is staying profitab...

In this episode I interview Dawn Drew, a successful Home Stager, Designer, House Flipper and Real Estate Agent. Dawn will soon be releasing her first book Joy and Ease: Are You Ready to Change Your Life.  We discuss:  what it means to be in alignment with your core values and how this impacts business how the business you build reflects who you are how Dawn's core values have impacted her pricing,...

In this episode I talk with Shanice Miller- a business productivity consultant. You will learn: what a business productivityconsultant does how a business productivity consultant helps you grow and scale your business why systems and processes are so important in hiring, training, selling, marketing and client delivery how a business productivity consultant can help you leverage your marketing wit...

In this episode I interview Donel Beals about how her business has evolved from being a visual merchandiser to a sought after Home Stager and Interior Designer on Cape Cod. Donel talks about how she has built her business her way while honoring her life's top priorities- her 2 sons and husband.

In this episode of Home Stagers and Designers on Fire I interview Monica Murphy of Preferred Staging LLC.  You will learn what it is like to build a dedicated team of talented Home Stagers who help you win business, collaborate with each other on jobs and honor your company culture. 

In this episode of Home Stagers and Designers on Fire I talk with Jodie Evans of Envision Staging and Design about what is involved with designing model apartments. You will learn: how Jodie won the business from Property Managers and Regional Managers different services you can offer for model apartments how Jodie determines pricing Jodie's advice for Home Stagers and Designers who would like to...

In this episode of Home Stagers and Designers on Fire  I interview Jennifer Mello, Broker Owner and top producing Real Estate Agent. You will learn: What Jennifer would say to Broker/ Owners when reaching out to them (if she were a Stager) Clear ways that you can add value to Real Estate Agents that win them over Why Real Estate Agents need you to be specific and obvious about the services you pro...