Hint of Hustle with Heather Sager

When you sell online courses or coaching programs, you can outsource a lot of the tasks in your business– from your sales page to your emails, even your content creation! But there is ONE thing that cannot be outsourced for personal brand based businesses and how you approach this one thing will make or break your launch. EPISODE  SHOW NOTES 👇 ➡️ https://heathersager.com/episode134/ Send me a not...

One of the best ways to connect with your ideal customers is by becoming a guest on podcasts. But the big question is how do you find shows and get the host to say yes to YOU as a guest? That’s exactly what we’re diving into on today’s episode with podcast pitching expert and PR agency owner, Christina Lenkowski. She’s sharing why pitching the “big shows” is a waste of your time, a simple strategy...

SURPRISE! It’s a podcast TAKEOVER! My friend Milan, who you might remember from episode 63, has graciously taken the mic while I rest and recover. Milan is an alum from my program, Speak Up to Level Up (or SULU as we call it).  He runs an agency based in NYC that has been a huge asset to Team HS.  Last year, when I wanted to up my video presence online, he was the first person I called and helped...

In an effort to be more concrete, more valuable and stand out from the “fluffy crap” online, far too many struggling entrepreneurs focus on packing “how to” content into their marketing.  It makes sense, on the surface, we’re all tired of the fluffy training disguised as “mindset” work, so we set out to share tangible, practical information that can truly serve our ideal customers. But I don’t hav...

Can narrowing your focus really create more opportunity? The term “niche” has become common lingo in online marketing, but surprisingly many business owners still resist, thinking, if I get too specific I’ll turn people away.  So to debunk myths around niching, I brought in business growth strategist for female consultant coaches and service providers, Jessica Osborn.  In this episode we’ll help y...

As we round out the year, you’re most likely thinking about next year's goals and ways that you want to grow. I’m this episode I’ll share my take on three specific cues to point to where you might want to focus on for your next level up.  Enjoy this week’s episode and hope it gets you right to the edge ready to jump and spark one little action that can ignite a huge moment of progress for you...

As you pause and reflect this time of year (as many of us do), I bet showing up in a more magnetic way is one of those aspirational goals you've set for yourself. And here’s the thing you need to know for next year: Pitching and guest speaking will never be an urgent task on your list. But they will continue to be one of the most effective ways to reach cold-to-you- audiences that warm quickl...

In today’s episode I invited Braden Drake, an attorney and tax pro who helps creative entrepreneurs, his take on making his technical topics engaging (and fun)! In this unscripted conversation about business building, Braden shares how he’s used his voice and personality to build his brand.  We talk about  breaking the mold in the industry and how to show up for your people as your true self. If y...

What does a “magnetic” signature sound like? You’re about to find out as my guest this week shares his signature story, followed by our conversation where we unpack why it works and how you can design yours in a way that connects with your audience. Meet Jono Petrohilos. Million dollar course creator who started as a bootcamp instructor who was underperforming.  He shares the single piece of advic...

I use Pinterest to save recipes, holiday decor ideas and design inspiration, so whenever I hear someone preach “you should be using Pinterest for business”, I roll my eyes thinking, “who searches for business content on that platform”?  Turns out, a lot of people directly on the platform and indirectly through Google (which pulls straight from Pinterest). If you’re looking to drive more traffic to...

In this final episode of our 3 part series all about webinars, I’m addressing the topic of scripting⁠. It can be a powerful way to concisely get your point across, ensure you hit the essential talking points and mail your pitch— but scripting can also tank engagement and audience retention. So join me inside this episode to learn my top 3 scripting secrets (hint: it's very limited and some ve...

*This is part 2 of our 3 part series on webinars* A webinar is more than just a sales tool, it’s an opportunity to help your ideal customer understand the context of their problem, what it takes to get to a solution and make a decision. The biggest challenge most online entrepreneurs face with webinars is crafting one that actually gives value and converts. If you want to better understand what it...

Are webinars still relevant? Do they actually work in today's environment? What’s the balance between teaching without over delivering, while also selling without pitching your face off? Can you host webinars without the schmucky tactics? If you're curious about the answers to these questions (and you have plans to host webinars within the next year), get your entrepreneurial heart ready...

Struggling to best present yourself in front of camera? Here are my 5 best on camera speaking tips to help you come alive, look natural and also connect with your audience more effectively than ever.  Touching on tips to equip you with things to consider, questions to ask yourself, lenses to look through so that you can fill in the gaps to be more engaging, effective and entertaining when you&apos...

Today we're digging into the question: how do I get more eyes on my business if I don't have a following?  Inside I'll share with you 5 ways that you can get in front of your ideal customers, plus how to reframe outreach if you feel awkward pitching yourself. Episode Highlights  Defining your and knowing what your audience size is Importance of keeping track of the numbers in your b...

Have you ever been around someone with incredible energy that you just want to be around? I call it magnetic presence and it goes far beyond the words they say. The question is: are some people just born with it? Or can you cultivate the skill of presence? Today I want to expand our typical conversation about speaking to a broader talk around how we show up in business AND life. Because creating a...

***We’ve marked this episode as explicit because I dropped a swear word (once). We keep it real and unfiltered around here so we didn’t cut or bleep it out. It’s late in the episode, but wanted to give you a heads up in case there’s small ears around*** Have you ever felt this pull to do something bigger? Inevitably there comes a point where you doubt yourself and start second guessing all your de...

Confidence. It’s the word that I hear most when people tell me their goals related to speaking. People often consider it a feeling that you either have or must fake it until you magically do. How is it that we can be so confident in some areas, but insecure in others? Today I’m sharing with you where confidence comes from and how you can consistently grow it for yourself. So if you’re struggling w...

Hooray! You’ve booked yourself on a podcast, virtual summit or other speaking event! Most likely you’re not collecting a fee for this work, instead hoping the visibility will pay off on the back end. Today, I’m sharing three specific ways you can monetize (aka get paid) from that free speaking gig without feeling like a slimy sales schmuck. Inside this episode you’ll learn: Getting more visible do...

It is often said that practice is the key to attaining high levels of skills in any discipline. And while true, if spend all your time practicing without ever actually putting the skill into real situations— you won’t grow. This is particularly important when it comes to your voice.  So today, I’m sharing with you exactly how to get results from practicing your speaking skills.  Inside this episod...

Have you ever felt uncomfortable calling yourself an “expert”? On one hand, you have incredible experience and knowledge with your topic, but on the other, it feels there are so many more people who are qualified. Leaving you with the question, who am I to…  ...speak on that stage.  … Post that video.  … Create that program. … call myself an expert.  It’s likely you’ve felt this before. You know t...

Your style is something that makes you unique. A big part of this is how you show up, what you're wearing and how you're styled. They all come together and create a story. That’s why I brought in this week's guest, Trish Taylor, a stylist and a brand embodiment coach who helps online entrepreneurs grow their brand and confidence and show up authentically. We talk about practical sty...

As we think about entering this next quarter with the end of the year coming into view, it might feel tempting to coast for the next few months. Today is a reminder that you have big goals and NOW is the time to make them happen. Today's guest, business coach Katie Wussow will help you create a strategic plan for the fourth quarter and will share some mistakes people make when it comes to the...

So you’d like to start charging (or charge more) for speaking gigs, but aren’t feeling confident with how to approach this with potential clients. Today I’ll walk you through the main factors to consider when choosing your speaking fees plus tips for confidently presenting on speaking inquiry calls. Inside this episode you’ll learn: Whether or not to charge for speaking Factors that influence your...

Are masterminds all hype or all help? Are they really that transformational? What’s the difference between a coaching program and a mastermind? Why do they cost so dang much?? These questions and more will be discussed in this episode featuring my guest, Jen Argue, CEO and head mastermind facilitator. Find out exactly what a mastermind is, what it’s not and decide if this kind of community just mi...