Matt Deseno

HighLevel Hot Takes

Business EN ↓ 80 episodes

Hi, I'm Matt, and I'm so happy you stopped by my channel! In January 2019, we began using HighLevel for our agency and for hundreds of local businesses. Since then we've helped thousands of agencies and thousands of local businesses launch and grow with HighLevel. On this podcast, I'm going to share as much as I can to help you grow and enjoy HighLevel. So if you’re an entrepreneur or business owner looking to take advantage of this awesome tool, you’re in the right place! Be sure to follow so you never miss an episode!

Be sure to visit the podcast's website and support the creator: redcircle.com

Author

Matt Deseno

Category

Business

Podcast website

redcircle.com

Latest episode

Oct 16, 2024

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Episodes

How HighLevel Mastered Growth WITHOUT Relying on Salespeople 16.10.2024

Want to learn how to drive business growth without relying on a huge sales team? In this week’s episode of HighLevel Hot Takes, we’ll break down the unique way HighLevel has structured its growth through community-driven strategies and a powerful affiliate program. As a long-time HighLevel affiliate, I’ve seen firsthand how this program allows the company to focus on building the best product whil...

Why Agencies are Excited About HighLevel’s Latest Feature 03.10.2024

Are you tired of managing client domains across multiple platforms? We’ve all been there, and HighLevel has finally found the solution! In this week’s episode of HighLevel Hot Takes, I'll break down what you need to know about this new domain purchasing feature and how it can simplify your workflows while boosting your agency's revenue. Plus, I'll share the long-term benefits of this f...

You Won’t Believe What HighLevel’s Latest Email Broadcast Can Do! 26.09.2024

Struggling to reach the right people with your email campaigns? Email marketing is evolving fast, and so should your strategy. That’s where HighLevel’s email builder comes in. In this episode of HighLevel Hot Takes, my co-host Tyler and I dive into the exciting new email broadcast features from HighLevel. These email features are designed to help automate and personalize your email marketing. You...

Why Skipping This Year’s HighLevel Summit Could Be a Huge Mistake 19.09.2024

Have you attended the HighLevel Summit before? If you haven’t, this year’s event is one you don’t want to miss. The HighLevel Summit is a one-of-a-kind marketing event. Unlike the usual pitch-heavy typical events, this summit focuses solely on connection and value. In this week’s episode, Tyler and I dive into what makes this event special, from its immersive format and no sales-pitch atmosphere t...

Hidden Potential of HighLevel’s Latest Brand Boards Feature 09.09.2024

Do you ever wish your branding could be consistent across all platforms without the hassle? HighLevel’s latest Brand Boards feature might just be the game-changer solution you’ve been waiting for. In this episode of HighLevel Hot Takes, Tyler and I discuss what a Brand Board is and how this new HighLevel feature is more than just a brand asset organizer–it’s the building block for the future of AI...

Using HighLevel Automation to Round Robin Leads (A Walkthrough) 02.09.2024

Are you struggling with complex user assignments in HighLevel? You’re not alone, but there’s a better way to manage it all! In this week’s episode of HighLevel Hot Takes, Tyler and I will guide you through using placeholder users and custom fields to streamline your process. Get an inside look on how to create workflows that handle both weighted and unweighted user assignments, why custom fields a...

Overpaying for WordPress Hosting? Here’s a Secret WordPress Opportunity in HighLevel 23.08.2024

Are you overpaying for WordPress hosting? Most agency owners are–until now.  If you do anything in the WordPress ecosystem, switching to HighLevel could be the most valuable decision you can make this year for your agency. Today, I’ll explain how HighLevel’s integration with CRM and automation tools can transform your client’s websites into powerful business assets. We’ll compare traditional manag...

How to Automate a Year’s Worth of Social Media Content in Just Minutes 16.08.2024

Are you struggling to plan your social media content calendar? You’re not alone!  Imagine if you could automate a year’s worth of social media content in just minutes. Sounds impossible? Not anymore. In this week’s episode of HighLevel Hot Takes, we explore the future of secondary market tools within the HighLevel ecosystem, focusing specifically on the game-changing innovation called Brandblast.a...

How to Get More Life Out of Your HighLevel Sales Videos 26.07.2024

Do you always find yourself scrambling to create new sales videos every time HighLevel releases updates? You’re not alone.  We’ve been through that, but fortunately, I found a way to avoid constantly revising our demo videos. So, in today’s episode, I’ll share simple yet super-effective hacks for maintaining effective HighLevel sales videos. Today, we’ll discuss the unique strategy of focusing on...

Snapshots vs. Scratch: HighLevel Setup Tips for Beginners 19.07.2024

HighLevel can be overwhelming, especially for those who are new to it. With such a robust platform constantly updated with top-notch features, most people wish there was an easier way to start effortlessly. Enter snapshots. Snapshots are like “tracing designs”, allowing you to familiarize yourself with and learn the complexities of HighLevel without the headache. In this episode, we’ll explore the...

The Secret Behind HighLevel’s Fast Growth 12.07.2024

Growth means embracing the uncomfortable. You have to put in the work and make countless mistakes to get better. Yet, many entrepreneurs shy away from this.  We don't like delivering imperfectly and receiving bad feedback from our customers. For most of us, perfection is always a key factor. However, HighLevel thinks differently. While other businesses might spend months refining their product...

Does White-Labeling a SaaS Make You Less of a Founder? 05.07.2024

Is white-labeling hurting your SaaS credibility? This question has been going around in the SaaS community, and we’re finally addressing it today. Join me and my co-host, Tyler Jorgenson, as we tackle the biggest debate in the SaaS world: Can you call yourself a founder when you’re selling a white-label version of someone else’s tech? In this episode, I’ll share the distinction between a SaaS foun...

How to Create a Sticky Community Around Your Brand with Will Hurst 13.06.2024

Are you struggling to keep your gym members engaged and loyal? Join Matt Deseno as he sits down with Will Hurst, CEO of Big Little Gyms, managing 600 gyms globally with around 70,000 members. Today, Will shares the same exact model that allows him to create a gym coaching space that goes beyond fitness. Learn how the DOSE model (dopamine, oxytocin, serotonin, and endorphins) can transform your gym...

The Ultimate Tool for Funnel and Website Analytics 31.05.2024

Are you tired of manually collecting data for your multiple funnels and websites? Do you wish there was an easy way to know how your 100+ funnels are performing as a whole? HighLevel might have just what you need. In this week’s episode, Tyler and I discuss the new analytics tool inside HighLevel. This tool is designed for users who manage multiple funnels and websites. Today, we’ll show you how v...

Why You Should Switch Now to HighLevel Affiliate Manager 09.05.2024

Are you tired of managing your affiliate program without seeing significant results? HighLevel Affiliate Manager's features might just convince you to switch now. A little backstory here… HighLevel started its affiliate program with FirstPromoter as it was the most affordable option at the time. However, FirstPromoter’s pricing structure was designed to charge you more if you make more in your...

How HighLevel’s Dashboard Makes Other Data Tools Look USELESS 02.05.2024

Are you struggling to make sense of your data? HighLevel’s dashboard might just be the only dashboard you’ll ever need. We all know how data is the lifeblood of any business. Without data, it’s like walking into a dark room–lost and unsure of what lies ahead. However, HighLevel has taken business intelligence to the next level! In this week’s episode, Tyler and I explore the transformative role of...

How General Atlantic’s Investment Changes Everything for HighLevel 25.04.2024

HighLevel recently sold 25% of the company to a large private equity firm. What does this mean for HighLevel now? Join us in this week’s episode as Tyler and I break down how this latest investment from private equity giant General Atlantic could change HighLevel’s control dynamics of the company. General Atlantic is a leading global growth equity investment with a portfolio including companies su...

Is HighLevel the Ultimate ManyChat Killer? 11.04.2024

ManyChat has long been recognized as the category king for Facebook messaging automation. But NOT anymore. It might seem unbelievable, considering ManyChat’s dominance in the space for years and the common misconception that it’s owned by Facebook (we all thought about it at some point) . However, a new big player in the space is taking Facebook messaging automation to the next level. That’s right...

The Farmer Marketer Playbook: Why Slow Growth Beats Quick Wins in Business 21.03.2024

Have you ever felt like rushing through your business goals only to hit a big wall? You’re not alone.  HighLevel is such a robust platform that you could spend a day learning one feature and then chase a new one the next day, yet still not acquire any customers. We all went through that phase, and it doesn’t make you a bad marketer. In this week’s episode, we’ll unpack The Farmer Marketer Playbook...

The Kajabi Killer: Breaking Down HighLevel’s Latest Feature 05.02.2024

Kajabi, a SaaS tech company with a $2 billion valuation, has been indestructible for years. They’ve created a stickiness factor that makes course creators and entrepreneurs stuck in their platform. But things are changing. In this week’s episode of HighLevel Hot Takes, we’ll dive into a recent HighLevel feature that involves Kajabi. We’ll discuss significant opportunities for leveraging this new f...

The Untold Story Behind Alex Hormozi’s Skool Investment 19.01.2024

Alex Hormozi recently invested in Sam Ovens’ skool.com. And the news has spread like wildfire in the marketing space. But there’s something no one is talking about. Before Hormozi invested in Skool, he started ALAN (Artificial Lead Automation & Nurture) just a few years ago. ALAN is a software company that used to help brick-and-mortar businesses work on their leads without the need for human...

How to Get a 10% Profit Increase by Adding a Pause Account Strategy 12.01.2024

What if I tell you about an untapped profit strategy that could lead to a 10% profit increase? In this episode of HighLevel Hot Takes, we’ll dive into probably one of the most overlooked topics–the incorporation of a pause account strategy to generate high-margin revenue for your SaaS subscription business. We all know by now that nothing lasts forever in the SaaS subscription market. So today, I’...

How to Effectively Use Workflow Trigger Filters in HighLevel 29.12.2023

There’s so much you can do in HighLevel to automate your business. But the question we always get is, “Where do I start?” In this episode of HighLevel Hot Takes, I’ll walk you through the process of setting up workflow trigger filters in HighLevel to achieve the desired actions you want out of your workflow. We’ll explore what a HighLevel workflow is, the various trigger filters you can use and th...

How to Have Your Own Branded App Using the HighLevel White Label App 22.12.2023

Do you want to launch your own branded mobile app? Now, you can make it all happen using just your phone. In this episode of HighLevel Hot Takes, Tyler and I discuss what it was like working on a HighLevel gray label app and what convinced me to transition to the white label mobile app. We also talk about the many cool new features you can play around with inside the HighLevel white label mobile a...

A Look at HighLevel’s New Customizable Dashboards and 4 Crucial Data You Should Be Measuring 15.12.2023

How do you make the most of HighLevel’s new customizable dashboards? In this episode of HighLevel Hot Takes, join Tyler and me as we delve into the versatility of HighLevel’s multiple and customizable dashboards and what data you should measure. Today, we’ll talk about adding new widgets to the HighLevel dashboard and customizing it to tailor your client’s needs, understanding the impact of data v...

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