Cheryl Broom
Higher Ed Conversations
Join host and CEO of GradComm, Cheryl Broom as she sits down with higher education experts to discuss trends in marketing, communications, advancement and student success.
Author
Cheryl Broom
Category
Podcast website
Latest episode
Jul 1, 2026
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Episodes
Ep 6: Building an Alumni Association from the Ground Up 07.12.2020 41:48
Episode 6: When Creative Director Alex Karvounis set out to build an alumni association for his community college, little did he know that It would blossom to one of the largest campus groups...growing from one founding member to more than 1,000 In just six months. In this episode, Alex walks through how the alumni association became such a success and gives tips to other colleges looking to star...
Ep 5: The Good, the Bad, and the Amazing in Digital Marketing 12.11.2020 47:24
Episode 5: Erin Green is an award-winning marketing leader with more than a decade of experience with digital strategy and media. She's worked with a number of leading organizations including Nike, FedEx, MD Anderson, Susan G. Komen, and has been a featured speaker with Google and Facebook. In this episode, Erin and I walk through how to implement digital marketing strategies and what’s new i...
Ep 4: How to Help Students with What Comes Next 15.10.2020 49:01
Episode 4: Dr. Gustavo Chamorro was only 14 years old when he fled the civil war and violence in Nicaragua and headed to the United States. His amazing journey was full of obstacles and challenges, but his quest for a better life and the people he met along the way helped him succeed. Today, Dr. Chamorro helps others by counseling community college students, faculty, and business and industry prof...
Ep 3: Taking a Holistic Approach to Enrollment Management, Advancement, and Crisis Communications 21.09.2020 50:09
Episode 3: What does it look like to run a department of 40 people and be responsible for everything from university advancement to crisis communications? This month’s Higher Education Coffee and Conversation podcast guest, Cathy Baur, recently retired from California State University San Marcos, where she worked tirelessly to integrate marketing and communications into every area of university se...
Ep 2: Giving Noncredit Education its Day in the Sun 01.09.2020 54:19
Episode 2: Everyone knows that community colleges offer associate degrees and are a gateway to transfer to a four-year institution. We talk a lot about credit students and credit courses. But there are hundreds of thousands, if not millions, of adults in the United States who rely on community colleges’ noncredit or adult education programs. Programs like citizenship classes, adult high school dip...
Ep 1: Overcoming the Deficit Perspective in Higher Education Fundraising 11.08.2020 56:38
Episode 1: In this episode of Higher Education Coffee and Conversation, I am joined by Christina Romero, the Executive Director of College Advancement & Foundation for Santa Ana College In Southern California. Christina and I discuss fundraising during today's challenging environment, ways we can keep foundation board members engaged, and how to tell the student stories that need telling...
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