Ed Gandia
High-Income Business Writing Podcast
Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, "doable" systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what's working for other business writers by bringing you re...
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Episodes
#199: Why You Should Study More Failures and Struggles in 2020 03.01.2020 19:15
In this episode, I'm delving into this topic of survivor bias — and how we can use the study of failures and struggles to avoid it and gain deeper insights.
#198: Stop Complaining About Low Rates! 31.12.2019 9:07
Complaining at length about low rates is fruitless (and dangerous). In this episode, I explain why low rates aren't the problem you think they are. And how you should start thinking about them instead.
#197: Daphne Gray-Grant on How to Obliterate Writer's Block and Get Your First Draft DONE 24.12.2019 39:10
In today's episode, Daphne Gray-Grant explains why you need a crummy first draft, how to use mind mapping for inspiration and tips to stop editing as you write.
#196: Fitness for Freelancers—How to Get and Stay Physically Fit When You're a Work-at-Home Professional 10.12.2019 35:48
In this episode, personal trainer Steve Beck describes how to get started with a simple exercise program if you're currently at "zero," and how to build on your current fitness routine if you already have one.
#195: How to Drive More High-Quality Prospects to Your Website 19.11.2019 21:28
In this podcast episode, I explore a variety of ideas and approaches to drive higher quality leads to your website.
#194: The Power of "Yes, and…." 15.11.2019 7:39
When a qualified prospect asks to meet you in person, respond with "yes, and…" to get the most out of your time.
#193: How Chris Orzechowski Generated a Tidal Wave of Client Leads with a Short and Simple Book 05.11.2019 38:13
In this interview, Chris Orzechowski explains why he decided to write a book, how he settled on a topic, and how he got it done quickly. He also shares the massive results he's enjoyed from the effort.
#192: Communicating Your Value to Prospects—an Example You Can Learn From 01.11.2019 10:05
In this mini-podcast episode, I explain how a recent scare in my business proved the importance of clearly communicating your value to prospects when presenting your pricing.
#191: Want to Scale Your Business? Start with a Virtual Assistant! 22.10.2019 7:12
Many writers will hire another writer when they're ready to scale their business. But often, a better first step is to hire a virtual assistant.
#190: Should You Scale Beyond a Business of One? 15.10.2019 24:40
In our culture, we sometimes think that if we're not scaling our business, we're failing in our business. I dispel that myth in this episode.
#189: A New Prospect Is Asking for My Rates Right Away. How Should I Respond? 11.10.2019 8:54
Clients and prospects will sometimes toss you a problem to solve. But that doesn't automatically mean you have to deal with it. Sometimes you should toss the problem back to them.
#188:Ross Simmonds on How to Land Fortune 500 Clients 01.10.2019 36:57
In this episode, guest Ross Simmonds explains what Fortune 500 clients look for in a writer, how you can generate a steady stream of high-quality corporate leads, and how you can command higher fees.
#187: A Systematic Way to Tackle Overwhelm 20.09.2019 24:33
If you want to work more productively — and feel less overwhelmed — you have to make real changes to your business. In this podcast episode, I'm looking at actions you can take to work more efficiently and reduce feelings of overwhelm.
#186: Hilary Jastram on Running a Freelance Business When You're Chronically Ill or Disabled 06.09.2019 39:46
Hilary Jastram was forced into entrepreneurship when she became chronically ill a few years ago. In today's podcast episode, she explains how she's built a successful business and used her illness as a motivation to keep going.
#185: How to Overcome Procrastination 23.08.2019 21:32
To overcome procrastination, you have to admit that you do it and find ways of dealing with it. In today's podcast episode, you'll learn why procrastination is a serious problem and what you can do turn things around.
#184: Hannah Bower on Why She Transitioned from Freelance PR Work to Content Marketing 09.08.2019 38:08
Hannah Bower is a content marketer with a background in PR. In this conversation, you'll learn what freelance PR work entails, how it's changed and why Hannah decided to get out of it.
#183: What to Do When Friends and Family Don't Support You in Your Business Journey 26.07.2019 24:35
Running a freelance business becomes exponentially more challenging when you don't have the support of your friends and family. In this episode, I share 10 practical tips that will help you if you're in this situation.
#182: Alex Nerney on Launching a Money-Making Blog as a Side Hustle 12.07.2019 42:19
Podcast guest Alex Nerney explains why adding a blog to your freelance writing business is a great way to supplement your writing income and add more predictability to your business.
#181: Following Up with Prospects — a Different Way to Think About the Process 28.06.2019 25:01
Following up with prospects is the activity writers dread the most — topped only by prospecting. It feels odd and unnatural. We worry that we're bothering people or being disrespectful. And then we start crafting crazy stories in our head. We imagine that the prospect is mad at us or shocked at our fees. "They think we're a fraud!" "They never want to speak with us again!" But the vast majority of...
#180: Liz Farr on Writing Bylined Articles to Generate Hot Client Leads and Attract New Opportunities 14.06.2019 39:51
For the past two years, Liz Farr has been writing bylined articles for trade publications and content platforms to generate inbound leads and land great new clients — while also getting paid.
#179: Bundling and Productizing as an Antidote to Commoditization 31.05.2019 24:31
It's hard to find businesses that don't use some form of content marketing. That's a big shift from even five years ago. But as its popularity has grown, the fees for content marketing projects have suffered. Upwork and other job platforms have gotten better and more popular. You even have AI technology entering the writing fray. All these factors have combined to create a situation where many cli...
#178: Command Higher Fees by Putting Value on the Table 17.05.2019 21:41
Most of us leave a ton of money on the table when quoting client work. This is no small thing! Commanding 20-40% more per project could have a huge impact on your business and your life. Think of the freedom it would give you! So what's stopping us from asking for more? In this episode, I'm going to show you how to put your value on the table. Because by providing context for your quote, you can g...
#177: Winnie Anderson on How Introverts Can Promote Themselves More Confidently 03.05.2019 45:56
Many introverted writers resist marketing their services and avoid doing what they need to do to grow their businesses. Does that mean you're doomed to fail as a self-employed writer if you're an introvert? Not at all. My guest this week is Winnie Anderson, a coach for introverted service-based professionals, as well as the host of The Courageous Entrepreneur podcast. She teaches people how to res...
#176: Sonia Simone on Becoming a Higher-Value Resource for Your Clients 19.04.2019 41:14
Content marketing has officially gone mainstream. It's a "must do" for most businesses in today's trust economy. While this increased demand has created huge opportunities for writers, it has also commoditized a lot of our work and given rise to content mills and rock-bottom fees. We're not doomed. But to succeed, writers have to become a higher-value resource for their clients. In this episode, I...
#175: What to Do When a Prospect Wants to Meet for Coffee or Pick Your Brain 05.04.2019 30:48
Have you ever had a prospect ask for an in-person coffee meeting shortly after connecting? You've barely gotten past "hello" and they already want to put something in your calendar! This raises a red flag for me. In this podcast, I reveal a two-stage process you can use to evaluate requests for face-to-face meetings. This process is a great way to protect your time and energy — without discouragin...
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