Dimitar Stanimiroff

Heresy

Business EN ↓ 28 episodes

Thinkers. Builders. Rebels. Big ideas from the edge of tech and beyond. Hosted by Dimitar Stanimiroff, Heresy started with a simple goal: learn from the sharpest minds in SaaS GTM. It’s grown into a show that follows curiosity across domains—tech, startups, investing, science, and philosophy. Past guests include Jason Lemkin (SaaStr), Aaron Ross (Predictable Revenue), Philip Su (ex-Meta, OpenAI) and execs from Uber, Box, Twilio, and Stack Overflow. New episodes drop regularly.

Author

Dimitar Stanimiroff

Episodes

E3: From Private to Public – Sales Lessons No One Tells You, with Alan Kenny (GM Europe, Mimecast) 26.04.2017 33:16

What changes when a company goes from private to public? Alan Kenny, GM Europe at Mimecast, shares the hard-earned sales lessons that rarely get talked about. We dig into: What salespeople and managers really need to know during hypergrowth The leadership mistakes Alan would go back and fix How to stay effective as the org scales and complexity kicks in Practical advice for navigating growth from...

E2: Trello’s VP of Sales Kristen Habacht on Freemium GTM, Comp Plans, and Scaling the Team Pre-Acquisition 26.01.2017 45:47

Just days before Atlassian’s $425M acquisition of Trello, we sat down with Kristen Habacht, VP of Sales, to unpack what it really takes to build and scale a freemium SaaS sales org. We cover: How Trello’s sales team evolved from full-stack to role specialization Why they simplified their commission structure The realities of selling a freemium product—and why BANT doesn’t work Managing remote sale...

E1: Stack Overflow COO Jeff Szczepanski on Building a Full-Stack Sales Team 20.07.2016 37:28

What does it take to build a “full-stack” sales team from scratch? Jeff Szczepanski, COO of Stack Overflow, shares the company’s 3-phase GTM model and how it stacks up against Aaron Ross’s Predictable Revenue approach. We also dig into: Designing effective sales comp plans Scaling from founder-led selling to a full GTM org Why Stack Overflow did things differently A must-listen for sales leaders,...