Her CEO Journey™: The Business Finance Podcast for Mission-Driven Women Entrepreneurs

As a mission-driven entrepreneur, you want to ensure your finances are in order so your business can continue to serve its purpose. A common concern for founders like yourself is how to overcome and recover from financial adversity. When this happens, your first thought may be to focus on marketing and sales to reach your financial goal. While profitability is vital, it’s simply one part of the eq...

Welcome back to the Growth Podcast Series inside Her CEO Journey . Over the last few weeks, starting from Episode 164 to 172, we share the puzzle pieces you need to grow a sustainable and profitable business. But none of these strategies matters unless you as a founders is ready to understand the financial numbers of your business.  We are not talking about many numbers; only one number matters. A...

Managing a business and going through a major transition are difficult enough on their own. But if your business is going through a huge financial shift, then that’s even more challenging. With the stress that comes with it, you might struggle with making the right calls and coming up with good plans for your business. In this episode, Julie Martinez shares her journey and how she assists female f...

How often do you track your business’ finances? Do you know what your numbers are telling you? As a business owner, it’s essential to understand your numbers and what they imply. In this episode, Christina shares her tips and insights on creating a robust financial statement that will attract investors and lenders. She explores the connections between the three financial reports that every busines...

You have your business’s finances in place. Now, what’s next? Believe it or not, scale-up and SME founders often forget the legal aspect of the businesses and this can cause a myriad of problems if not immediately resolved.  Angie Redecopp discusses the legal aspect of businesses — another commonly forgotten puzzle piece in companies. She shares how purpose-driven founders can influence their lega...

Most small to medium business owners think that the software and hardware they use are secure when it comes out of the box, but that's a dangerous mistake! Good cybersecurity and data security need more than hiring an IT specialist, sometimes taking up to a year to secure a company from data threats. In this episode, Jenn Diesi shares the importance of building cybersecurity, especially for s...

How often do you consider your employees' happiness? Business owners can become engrossed in handling other aspects of their business that they might disregard their people. Your employees are an integral part of your company. Profit depends on client satisfaction, which hinges upon the quality of your products and services. If your employees are unhappy, then the quality will decline — and s...

How do you want to grow your business? Almost every founder has thought about scaling their business. Mission-driven founders should also think about growing their business since it offers many benefits, including spreading your mission to reach more people who are most in need of it. Outsourcing can be a great way to elevate both your business and your mission, but finding the right people is not...

The demand for outsourced expertise is rising. Whether you’re a new, smaller business looking to grow or a bigger company that needs specialized expertise, outsourcing can be a significant tool in your company’s kit. Outsourcing is a potent tool for addressing these concerns and can help grow your team in ways that will positively impact the business's profitability and sustainability. The ke...

With the proliferation of social justice across various platforms worldwide, many businesses are now attempting to implement pay equity in their compensation structures. However, as a business owner, you have more options than simply implementing pay equity plans for your employees. Instead, consider incorporating anti-oppressive pay into your framework for determining employee compensation. Kate...

Building a conscious business is different from building a traditional one. Conscious businesses emphasize the personal relationship between the buyers and the company. Traditional marketing techniques, which feel inauthentic, do not work on conscious buyers. Share on Purpose, Inc., founded by Terri Maxwell, provides the professional needed services to create, launch, and invest in companies with...

When it comes to pricing, many entrepreneurs make the mistake of focusing solely on revenue. Higher revenue doesn’t equate to higher profitability. When constructing your pricing model, it’s imperative to focus on your bottom line. Giving too much weight to your top-line number may even lead you to lose out on money without even realizing it. Using a bottom-line growth approach, Leslie Bradford-Sc...

Pricing your product or service while staying true to the causes your business espouses is a challenging task. A strong pricing strategy incorporates a broad range of factors, and the ones you want to focus on will depend entirely on your business values and ethics. Co-founders and sisters Neige and Pippa Blair established Routine — a company that makes natural products for your face, body, hair,...

Why compete when you can innovate? Many entrepreneurs drop their prices as low as they can to compete with existing products on the market, but that's a sure-fire way to lose out. Instead of fighting for a market you don't even want, take a new angle: what makes your product better? What makes it different? What does your customer want, and what price are they willing to accept? When you...

Driving profit for your business is always tricky. There are so many factors to consider that you might feel overwhelmed or, worse, end up focusing on the wrong thing, both of which can significantly harm your business. Thus, choosing the right revenue model will lay the foundation that’ll secure a future where your business grows alongside your social impact. In this episode, Christina talks with...

Growing a business doesn’t have one-size-fits-all methods. While most business founders lean towards quick profit business models, it doesn't always align with their mission. For some companies, steady, long-term growth is key to success. And this is where the concept of patient capital comes in. In this solo episode, we sum up the conversation we’ve had with our guests over our Patient Capit...

Relationships are a critical element of business. It is crucial to choose a financial partner who has a deeper understanding of social businesses instead of primarily transactional ones. If you want a sustainable, responsible business, you need financial partners who understand and believe in your vision.  In this episode, Caroline Duell discusses how she built her green business — and why she nee...

Starting a business is daunting enough. Add a mission to it and it becomes all the more challenging. Mission-driven businesses often have a hard time finding partners, whether lenders or investors, that understand their mission. If they don’t, it can lead to drastic results for their business and those they want to serve. Finding people who understand your mission will help you find a community th...

Investors and founders each have their own goals and priorities. It’s important for founders to find an investor that aligns with their missions and goals. On the other hand, it’s important for investors to find founders that are committed to putting in the work to grow their business and create social impact. In this episode, Mindy Christensen explores integrated capital and debt as a tool for gr...

Early-stage enterprises can establish their businesses how their founders envisioned them in a safe environment with patient finance. In other words, investors are willing to sacrifice short-term gains in exchange for longer-term profit and impact. Their investors become partners in attaining common financial and non-financial goals through investment money, as well as broad networks for marketing...

Many founders often compromise their mission to grow their business. Creating wealth and social impact at the same time is no easy matter. If you’re looking for a way to raise capital while also staying true to your mission, the best way would be to find an investor that’s aligned with your purpose.  In this episode, Lyn Johnson and Sara Sparhawk talk about the gender wealth gap and how they seek...

It can get easy to be swept away by the flow of the market and what other companies in your space are doing. When you see something succeed, it’s natural to want to try it too — after all, you need to get your ROI! But businesses for good are in it for more than just the money: their founders have a purpose. It’s critical to balance finances with making that social impact. In this episode, Lyndsey...

There’s a lot to consider with any type of capital funding, and venture capital is no exception. It’s important to know your business and its goals before jumping into any type of funding. Before diving into venture capital, you must first understand its inner workings and the factors affecting it — but most importantly, you need to ascertain if it’s suitable for your business. This episode’s gues...

Understanding the importance of a venture capital fund is critical if you're planning to fund a business. Financing is a significant step when you're starting up a company, but before you begin looking for venture capital, it's best to understand what it is. This episode's guest is Vonetta Young, a proud woman of colour and financial advisor who guides persons of colour and wom...

With the ever-changing nature of business, it is difficult to determine the cash flow trend. However, we shouldn’t keep cash flow forecasting on the sidelines. Our business operation is vulnerable to risks and losses without efficient cash flow forecasting. In this solo episode of the Cash Flow Forecasting and Management Series, we discuss the top five common mistakes when forecasting cash flow. A...