Hello Frances

Frances Roy Agency Content Director Hillaree Durso and Marketing Manager Kelsey Doar joined Shantelle on microphone this week along with former FRA Intern Alicia Perez and former FRA Public Relations Strategist Erin Rosetti to discuss our final core service, Media. Within the realm of media, we complete media relations, press release writing and dissemination, media training, newsroom development,...

FRA Content Director Hillaree Durso, Marketing Manager Kelsey Doar, and Art Assistant Kayla Koger join Shantelle to talk about all things digital. As one of our four core services, all of the work we complete for our clients includes some sort of digital component. The digital space encompasses social media marketing, email, website, content marketing, and so much more. We use each platform unique...

Two members of our art department join Shantelle on the Hello Frances Podcast to discuss the deliberate design. Our art director Janae Erickson and brand designer Rinn Garlanger share how they first became affiliated with the agency and their expertise in the design industry. Last week we discussed the importance of a strategic foundation, and in this episode, we discuss the next step in the proce...

Shantelle kicks off our four-part series featuring Frances Roy Agency's core services with a conversation about the importance of strategy. Strategy is the foundation of FRA and the work we complete for our clients. We strongly believe this foundation provides the structure for businesses to stand the test of time. Brand strategy takes time, builds on a vision, emerges from value and culture, and...

We turned the tables this week - our very own Shantelle Dedicke joins us on the podcast! Meredith Freeman, who interned with us this summer, follows up on some of their powerful conversations. One of Meredith’s favorite parts of FRA culture is the atmosphere of trust and family, and Shantelle lives this out in everything she does. In an environment that is constantly changing, trust and transparen...

Jonathan Jernigan and Cali Hlavac join Shantelle and Hillaree on this episode of the Hello Frances Podcast. Cali is a social media marketer, a podcast host, and the Founder and Creative Director of To Do in Destin. You may remember her from our Enneagrams & The Workplace series where she was our guest to discuss Enneagram Type 9. Jonathan is a local web developer that has also joined us for previo...

Shantelle records this episode from the beautiful white sand beaches of Destin where she shares what our team is doing there and the importance of trying new things and breaking away from our normal everyday monotonous routines. One new thing our team has tried lately is the new social media platform Clubhouse. Have you tried it yet? Listen to the full episode as Shantelle breaks down the aspects...

Demetrius Fuller, the new CEO of the Mattie Kelly Arts Foundation and the Music and Artistic Director of Sinfonia Gulf Coast, joins us to discuss the new organization that will oversee these artistic powerhouses in our community. In his new role, Demetrius will lead the new efforts for cultivating a vibrant arts and culture scene in our community. With this partnership, both organizations will com...

Local musician Casey Kearney joins us on the podcast this week! A well-known artist in our community, Casey shares how music was not always a part of the plan. In her adult life, she’s worked in real estate, wedding planning, and banking, but found her calling in the music industry. Although she started her career later in life, she shares how she figured out that music is what she was meant to do...

In previous years, Shantelle shared her predictions for our industry for the upcoming new year through our blog, newsletter, and podcast. This year she takes the microphone to share that she will now take a step back on sharing industry predictions. Why? Because if 2020 has taught us anything, it's that you never really know what will happen. However, she does share her predictions for herself and...

FRA team members Hillaree and Jodie join Shantelle on the microphone this week to discuss this year’s 24 Hours of Creativity for Change. We host this event on December 18 annually in honor of our namesake Frances’ birthday. For the past four years, the Frances Roy team members use their time and talents on this day to complete marketing projects for local businesses. In the past, we have worked wi...

This week’s guest on the Hello Frances Podcast is Erin Sharkey, owner of City and Clay. Erin and Shantelle “met” on Instagram after Erin reached out to us about our Enneagram & The Workplace series. From there, Shantelle and Erin connected over the journey of starting and owning their own businesses and how Erin started City and Clay with just $100. Erin started her polymer clay earring entreprene...

Visual artist, animal lover, Enneagram type 4, and Mattie Kelly Arts Foundation Education Director Melanie Moore joins us on the Hello Frances Podcast to discuss overcoming creative blocks. As an Enneagram type 4, Melanie is naturally creative and her career requires consistent optimal creativity. Melanie shares what does (and doesn’t) help cultivate creativity including meditating, stepping out o...

Shervin Rassa, the CEO of the Boys & Girls Clubs of the Emerald Coast, joins us on the Hello Frances podcast this week in honor of Giving Tuesday, a global movement encouraging individuals to make a difference in their own communities by donating to local organizations that need the support. Like many, 2020 has been difficult for the children of the Boys & Girls Clubs of the Emerald Coast, and the...

Destin local, Zhalman Harris, joins us on the Hello Frances Podcast this week. A former rapper, actor, writer, and photographer with Destin VIP Magazine, his biggest role is founder and president of Aletha’s Legacy, a nonprofit organization founded to give underprivileged children in Liberia and Africa hope and a chance to better education. Zhalman immigrated to the United States 20 years ago, and...

This week's guest, Danielle Torleym, is a Destin local, a TED speaker, and a fire dancer. Not a combination you hear often, right? After a childhood tragedy, Danielle leans into her grief through the art of fire dancing. She didn’t realize how much this event affected her entire life until she was an adult. On the podcast, Danielle shares a glimpse of her TED talk journey and her creative process....

Tracy Louthain, Director of Marketing and Communications for Newman-Dailey Resort Properties, joins us on the Hello Frances Podcast this week. She and Shantelle record the episode on the balcony of a 10th-floor property in Jade East Towers in Destin to discuss the power in a change of scenery. As someone who works in very close proximity to the Gulf of Mexico, Tracy shares the many benefits of bei...

Local entrepreneur Cali Hlavac joins us on the final episode of our Enneagrams & The Workplace series to discuss Enneagram type nine. Cali is a social media marketer, a podcast host, and the Founder and Creative Director of To Do in Destin. Cali is a true type nine and has used the Enneagram to greater understand her personality, strengths, and weaknesses. Enneagram type nines are known for being...

Shantelle’s brother Roy joins her on the Hello Frances Podcast this week to continue our Enneagrams & The Workplace series discussing the Enneagram type eight. As a type eight herself, Shantelle dives into the characteristics she and Roy both possess. This Enneagram type is known as the protector and is typically decisive, resourceful, self-confident, strong, and assertive. Although their core typ...

Our Frances Roy Marketing Manager Kelsey Doar joins Shantelle on the microphone this week to discuss Enneagram type seven. This type is known as the adventurer and is generally optimistic, versatile, spontaneous, and enthusiastic. Kelsey and Shantelle discuss the characteristics of type sevens including their basic fears and desires, key motivations, strengths, weaknesses, and more. In the workpla...

Our content Director Hillaree Durso joins Shantelle on the Hello Frances Podcast this week to discuss her Enneagram Type - type 6. Sixes are known as the loyalists and are considered to be reliable, hardworking, responsible, and trustworthy. As our team Enneagram guru, Hillaree introduces us to Enneagram subtypes. Each number has three instinctual subtypes that further categorize personality trait...

FRA’s own Gregory Dedicke joins Shantelle on the microphone this week to discuss the Enneagram type five. This type is known as the thinker and is alert, insightful, curious, independent, and inventive. Shantelle and Gregory discuss how Enneagram type fives act at their best and their worst. Type fives often don’t feel as if they are doing enough. Greg explains how he has experienced this and has...

Jason Lindblad, local artist and owner of J. Leon Gallery + Studio, joins us on the podcast to discuss his Enneagram Type Four. This type is known as the Creative and is generally self-aware, sensitive, and reserved. An artist himself, Jason shares how he deeply identifies with the imaginative, introspective, deep-thinking characteristics of an Enneagram Type Four.

Our Enneagrams in the workplace series continues! Up next, Frances Roy Art Assistant Kayla Koger joins Shantelle to discuss her Enneagram type - Type 3. Known as “the performer,” type 3s are ambitious, driven, and energetic. This personality type has a natural charisma, hates failures, and tends to focus too heavily on the image. Kayla shares how she sees the strengths and weaknesses of type 3 in...

FRA research coordinator Jodie joins us on the podcast this week to discuss Enneagram type two. This enneagram type is referred to as the caregiver and is known for being self-sacrificing, sincere, empathic, and warm-hearted. The characteristics of an Enneagram type two all seem great. Right? They are until these caring team members give of themselves day-in and day-out without taking care of them...