Joe Solari

Hello Author

Arts EN ↓ 209 episodes

Hello Author, is a series of short episodes focused on authors' best business and marketing practices. Produced initially as emails, the material has been turned into audio to allow you to digest this information while going about your day. Episodes run from three to ten minutes.

Author

Joe Solari

Category

Arts

Podcast website

www.spreaker.com

Latest episode

Jul 6, 2026

Where to listen?

Podcasts in the app Replaio Radio Coming soon

Podcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts

Get it on Google Play Install for free Android 5M+ downloads · 4.8 rating iOS soon

Episodes

Episode 24 Season 4: The Obstacle is the Way 28.07.2025

Join me on this week’s episode as I explore the impact of stoic virtue in our lives, inspired by the philosophy in the book, “The Obstacle is the Way.” Discover how embracing these principles can shape your responses and actions, creating a purpose-driven life.

Episode 23 Season 4: Selling 21.07.2025

Join me in this episode as I explore transformative customer-centric sales techniques. Learn how these strategies can revolutionize your relationships with readers and boost your book sales.

Episode 22 Season 4: This is Marketing 14.07.2025

Dive into the world of Seth Godin with me in this episode, where we explore the profound insights from his books like “This is Marketing” and “The Practice.” Discover how these principles can revolutionize your approach to marketing and creativity within your writing business.

Episode 21 Season 4: What You Do Is Who You Are 07.07.2025

In this podcast episode, I look at how culture impacts business success using ideas from Ben Horowitz's book "What You Do Is Who You Are." I discuss how our actions shape our brand's identity, highlighting the key role of leadership in building a culture that aligns with our values. Whether you're a solo entrepreneur or leading a team, join me as I share strategies for creating a thriving culture...

Episode 20 Season 4: Blue Ocean Strategy 30.06.2025

Join me on this week's podcast as we discuss the book "Blue Ocean Strategy" and how it can revolutionize your approach as an author. We'll explore the vast, uncharted waters of creating unique markets and discuss practical steps to build your digital homestead. Tune in to discover how to create experiences that draw the right readers to you, making your offerings not just another book on the shelf...

Episode 19 Season 4: Understanding Media 23.06.2025

Join me this week on the podcast as we delve into Marshall McLuhan's groundbreaking essays in "Understanding Media." McLuhan, a visionary from the 1960s, dissected how media reshapes society and introduced concepts like "The Medium is the Message" and "Global Village." Discover how his foresight into media's impact is even more pertinent today and delve into how these ideas can shape your social m...

Episode 18 Season 4: Are You Passionate About Your Brand? 16.06.2025

This week, I'm stepping away from our usual book discussions to dive into something crucial for your growth as an author: understanding and articulating your brand promise. Through the inspiring example of Y.Chroma and its founder, Max Israel, I'll show you how a compelling brand promise isn't just a catchy pitch but a deep, consistent narrative woven into every aspect of a business, influencing c...

Episode 17 Season 4: How to Make a Few Billion Dollars 09.06.2025

In this week's episode, I delve into Brad Jacobs' enlightening book, "How to Make a Few Billion Dollars.” Jacobs has consistently excelled in the realm of publicly traded companies, not just through financial maneuvers but by adopting a mental framework that assesses and strategically resolves industry issues in line with his vision. Through this lens, we’ll discuss how to navigate the latest tren...

Episode 16 Season 4: 10x is Easier Than 2x 02.06.2025

Join me on this week's episode as I explore the transformative power of thinking big in businesses. Drawing on Dan Sullivan's book  10x is Easier Than 2x , I unpack how adopting a 10x mentality can revolutionize your approach to growth and scalability. From embracing AI to redefining the storytelling landscape, discover actionable insights to elevate your business to new heights.

Episode 15 Season 4: The Debrief Imperative 26.05.2025

In today's episode, I dive into "The Debrief Imperative" by James Murphy and William Duke, a game-changing book that outlines a systematic approach to planning, briefing, executing, and debriefing for unparalleled results. I share my journey of applying these principles within my own team at Author Nation, emphasizing the power of debriefing to institutionalize learning and drive continuous improv...

Episode 14 Season 4: The Balanced Scorecard 19.05.2025

In this week's episode, I explore the transformative potential of integrating "The Balanced Scorecard" framework with actionable game paths to drive strategic business outcomes. Using my work within Author Nation as a case study, I highlight how a focus on customer satisfaction fuels our overall company performance and growth. Join me as I reflect on the experimental nature of crafting systems and...

Episode 13 Season 4: The Knowing-Doing Gap 12.05.2025

In this episode, I share insights on the "Knowing-Doing Gap" concept, drawing inspiration from Jeffrey Pfeffer and Robert I. Sutton's 2000 book of the same name. Join me as I examine the root causes of this phenomenon within the publishing industry, highlighting the fear of change and lack of trust as prominent factors. Through personal anecdotes and practical advice, I emphasize the importance of...

Episode 12 Season 4: The Experience Economy 05.05.2025

Join me in this episode as I delve into the transformative power of experiences, drawing inspiration from the 1999 book, "The Experience Economy." Discover how moving beyond commodities and services to create authentic experiences can elevate your brand and engage your audience on a deeper level. Together, let's explore practical strategies to enhance your reader's journey and make your brand an u...

Episode 11 Season 4: Algorithm for Success 28.04.2025

In this episode, I explore the concept of adopting algorithms for success, drawing insights from "Algorithms to Live By: The Computer Science of Human Decisions" by Brian Christian and Tom Griffiths. By examining the pitfalls of fixed rules in decision-making, I emphasize the importance of establishing systems over setting goals, guiding listeners towards a more stable and impactful approach to ac...

Episode 10 Season 4: Seth and André 21.04.2025

In this week's episode, I delve into the influential ideas of Seth Godin and André Chaperon, two content creators who have profoundly shaped my perspective on audience building. Together, their philosophies underscore the significance of building cumulative advantage and leveraging the acute and chronic value of true fans in driving long-term success in the publishing industry.

Episode 9 Season 4: Business Canvas 14.04.2025

In this episode, I discuss a book that I believe can greatly benefit you on your writing journey - "Business Model Generation" by Alexander Osterwalder and Yves Pigneur. The authors provide valuable insights into designing a model that aligns with your personal vision while avoiding common entrepreneurial pitfalls. Tune in to learn how to apply these principles to your writing journey and gain a c...

Episode 8 Season 4: Traction 07.04.2025

In this episode, I delve into two influential books, 'Traction' by Gino Wickman and 'Who Not How' by Dan Sullivan, exploring how they interconnect and shape the landscape of entrepreneurial success. Discover the origins of these books and learn valuable insights on building effective teams, letting go of tasks, and fostering a network that propels creative endeavors.

Episode 7 Season 4: The E-Myth for Authors 31.03.2025

In this episode, I delve into the timeless insights on entrepreneurship and systemization from Michael E. Gerber's "The E-Myth." Reflecting on my own business journey, I share how indie authors can incorporate Gerber's principles to create adaptable systems that foster emergent properties, transforming their reader community experience.

Episode 6 Season 4: Competition versus Cooperation 24.03.2025

In this episode, I challenge the conventional wisdom that competition is the driving force in the publishing industry. Instead, I explore the transformative power of cooperation and how it can lead to a surplus of value within a Pareto market.

Episode 5 Season 4: Telic versus Atelic 17.03.2025

In this episode, I explore the nuanced motivations behind writing, challenging authors to consider the atelic (non-result) and telic (objective-based) aspects of their creative pursuits. Drawing inspiration from Oliver Burkeman's work on productivity, I emphasize the importance of finding joy in the creative act itself, navigating the pressures of the publishing landscape, and ultimately trusting...

Episode 4 Season 4: Imagination versus Creativity 10.03.2025

Join me as I explore the dichotomy between being a daydreamer and a creator, emphasizing the transformative power of turning imagination into action. Drawing inspiration from my personal experiences, Picasso's journey, and insightful quotes from figures like Kurt Vonnegut and Teddy Roosevelt, I challenge the conventional notions of success, highlighting the importance of embracing the joy of creat...

Episode 3 Season 4: Tension 03.03.2025

In this episode, I delve into the intricate dynamics of change and transition, drawing parallels between my own experiences with Author Nation™ and Robert Fritz's ideas on creating one's life as art. Join me as I explore the transformative power of rearranging structures to navigate the tensions inherent in change and explain how the principle of least resistance can reshape your business and life...

Episode 2 Season 4: Change versus Transition 24.02.2025

In this episode, I discuss the nuances of transitions in life, drawing on William Bridges' three-phase psychological process of change. Using personal experiences and the evolution of Author Nation as examples, I emphasize the importance of transparent communication, adapting to change, and embracing the challenges that come with transitions, ultimately highlighting the need for constant evolution...

Episode 1 Season 4: Where Are We Headed? 17.02.2025

In Episode 1 of Season 4, I introduce the workings of my current project, Author Nation, providing insights into my business strategies. This season's key themes include change and transition, marketing, sales, experience, promotion, business practices, and mindset. Join me as I share valuable perspectives and lessons learned in navigating the dynamic landscape of the self-publishing industry.

Hello Author Episode 45 Season 3 Academy for Wayward Authors email 45 10.02.2025

Listen to the Hello Author podcast in Replaio

Radio and podcasts in one app - free, with no sign-up. Install today and do not miss the launch

Get it on Google Play

Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.