STAHLS'®
Heat Press for Profit
The Heat Press for Profit Podcast is designed to help apparel decorators grow their sales. Tune in to listen to hosted conversations with entrepreneurs around the country. Gain real-life insight on opportunities and better understand top challenges with running an apparel decorating business with a heat press.
Where to listen?
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Episodes
Ep. #77 - The Heat Transfer Answers 20.09.2024 1:00:37
Just getting started using heat transfers? When to use Screen Print Transfers over DTF? Have questions on applications, heat press settings or which press is right for your business? Everything is on the table in this live Q&A. Featuring the top questions from Apparel Decorators just like you, Dave will bring his expertise of over 14 years in the apparel decorating industry to answer any decor...
Ep. #76 Inside Printing United: Highlights, Insights, and What's Next for 2024 13.09.2024 41:27
In this episode, we dive into Printing United, the premier event for print industry professionals, exploring its origins and what newcomers can expect from the show. We discuss the diverse educational opportunities, industry insights, and special events that make each year's show unique, along with Apparelist's involvement. Learn why Printing United is held just once a year, how it has e...
Ep. #75 - The Power and Importance of a Heat Press 06.09.2024 41:49
In this episode of the Heat Press for Profit podcast, Josh Ellsworth will be joined by Shauna Soom, Director of Global Sales & Service for Hotronix! They'll cover what you should consider if you’re thinking about buying a new heat press, especially with the way the industry is evolving. They will talk about the key features that help your equipment last, the latest tech innovations you sh...
Ep. #74 - Creating Custom Shoes with a Heat Press 30.08.2024 27:29
On this episode of the Heat Press for Profit Podcast, Jenna Sackett is joined by Rachel Hoskins, VP of Sales at Sock 101+. They will explore the latest trends in custom footwear, the technical aspects of using heat printed patches and direct-to-film transfers, and how brands can leverage these techniques to create unique customer experiences to boost brand visibility. Connect with Sock 101+: Insta...
Ep. #73 - How To Optimize AI Generated Artwork for Heat Printing 23.08.2024 40:47
FOR BUZZSPROUT: In this episode, we explore how to optimize AI-generated artwork for heat printing, sharing essential tips for preparing your designs and ensuring the best print quality. Learn about choosing the right AI tools, optimizing design resolution and color, and selecting the best materials for flawless heat transfer prints. Discover best practices and real-world examples that illustrate...
Ep. #72 - Maximizing Growth and Expanding Markets 16.08.2024 54:46
Join Dave and Justin Leader from JC Pro Design in Salt Lake City, Utah for a discussion on building growth and value in your services as a decorator. We'll discuss valuable tips for businesses of any size, on how to diversify your audience and make strategic investments into equipment and technology that can boost revenue. Connect with Justin & JC Pro Design: Facebook Instagram Justin&apo...
Ep. #71 - What's New in the Hat Bar World 09.08.2024 44:47
In this exciting follow-up episode, we are thrilled to welcome back Angie Meese, the owner of That Shirt Shack, to delve deeper into the ever-evolving world of hat bars. Join us as we catch up with Angie and explore the latest trends, changes, and innovations in the hat bar industry. From new designs and styles to emerging market trends, we'll discuss what's new, what's different, a...
Ep. #70 - How to Create Meaningful Merch 02.08.2024 41:10
Making awesome merch isn’t easy. Do you want to be just another t-shirt shop, or an iconic brand? Join us for another episode of the Heat Press for Profit Podcast where Jenna Sackett and Jay Busselle will take a behind-the-scenes look at the creative process before their workshop at ASI Chicago 2024! Connect with Jay: Equipment Zone - Facebook Instagram Linkedin Connect with STAHLS': Facebook...
Ep. #69 - Capturing The Magic: Successful Marketing in a Crowded Market 26.07.2024 41:44
On this episode we’re diving into the recipe for success with Lauren, founder of the Disney-inspired apparel brand Main Street Tourist. From a startup business in 2023, we’ll learn about the steps and challenges that go along with marketing and growing a successful apparel business while standing out a crowded marketplace. Connect with Main Street Tourist: Instagram TikTok Website Connect with ST...
Ep. #43 - Sample Success: Driving Orders with Effective Sampling Strategies (Pre-Recorded) 19.07.2024 36:27
Join Kelly Walters and Guest Brian Geffen from Duds by Dudes to talk about all things samples! They will discuss: - Sample-Driven Business: How We Got Started. -The Nuts and Bolts of Sampling: What, How Many, and Which Products? -First Impressions Matter: What People Think When They Get Our Samples. -Pros and Cons of Samples: Orders, ROI, and In-House vs. Out-House Decorating. -Changing the Game:...
Ep. #68 - How to Market without a Marketing Team 12.07.2024 36:07
This week on the Heat Press for Profit podcast, Kelly is joined by Molly Harmon, the Senior Marketing Executive for STAHLS' UK! In this episode, Kelly and Molly will be discussing how you can successfully market your custom apparel decoration business without any extra staff or work days. Molly will be sharing her tips and tricks for working a manageable strategy into your work week! Connect...
Ep. #67 - AI Art: Design Ethics and Copyright Considerations 05.07.2024 47:06
This week on the Heat Press for Profit podcast, we have Dane Clement back with Kelly to continue the conversation about all things AI artwork! In this episode, they'll be discussing design ethics and copyright considerations for using AI artwork. Dane will dive into how to balance human creativity and computer generated art, how and when to give AI developers credit, how copyright applies to...
#66 - Strategies for Setting Competitive Prices to Attract More Customers (Pre-Recorded) 28.06.2024 31:44
This week on the Heat Press for Profit podcast, Kelly is joined by Erik Batewell, owner of Yoursport Custom Apparel. When you're selling your product, it's critical to set the right price. If you don't, you risk losing customers to a competitor—or making too little profit for the time and effort you've put into your brand. Kelly and Erik will be discussing strategies for settin...
Ep. #65 - 2024 Apparel Decoration Summit Recap 21.06.2024 39:42
Join Kelly Walters, Jenna Sackett, and John Loucks for a recap of the 2024 Apparel Decoration Summit! This event is invite-only and brings the industry's top suppliers and decorators together to share knowledge, trends, insights, and more! If you want the inside scoop on the apparel decoration industry, don't miss this episode! Connect with STAHLS': Facebook Heat Press for Profit Fa...
Ep. #64 - You Asked, We Answered 14.06.2024 50:10
This week on the Heat Press for Profit podcast, join Kelly Walters with special guests Danny Marcario and Jennifer Johnson from STAHLS'! Get your heat printing questions answered LIVE by the experts and dive into the top FAQs from our Heat Press for Profit community. Connect with STAHLS’: Facebook Heat Press for Profit Facebook Group Instagram YouTube TikTok Linkedin
Ep. #63 - Applique Getaway: An Inspirational Event Full of Fun Education and Friendship 07.06.2024 48:03
Join us this week on the Heat Press for Profit Podcast as we chat with Kristine Shreve, Director of Marketing and Outreach at Applique Getaway, about what makes their upcoming event a must-attend. Learn how this trade show stands out with unique experiences, innovative approaches, and over 30 educational classes that promise valuable insights for every attendee. Don't miss out on Kristine&apo...
Ep. #62 - Introduction to AI Design Tools 31.05.2024 1:09:24
This week on the Heat Press for Profit podcast, Kelly is joined by Dane Clement, Vice President of Art and Creative Process here at STAHLS'. In episode 1 of this 5 part series, Kelly and Dane will be discussing AI art tools and how the algorithms work, pros and cons of using AI, how to overcome challenges, and SO much more! If you've been considering utilizing AI for artwork or wanting t...
Ep. #61 - Unraveling the Art of Merch in Music 24.05.2024 30:58
How do print shops bring the vision of musicians to life on fabric? In this episode we sit down with industry insider, Carlo Oviedo from Culture Studio, to uncover the behind the scenes of custom apparel in the music industry. Get ready for a look at the creative processes and learn the challenges of staying relevant in a fast-paced industry! Connect with STAHLS’: Facebook Heat Press for Profit Fa...
Ep. #60 - Building a Custom Headwear Business 17.05.2024 46:43
This week on the Heat Press for Profit Podcast, Kelly is joined by J.J. and Ashley Markus, owners of Beknown Shop and Basic Bits. Two businesses and 6 years later, this husband and wife duo have created a 100k customer base by offering premium custom headwear both wholesale and retail. With the power of heat print technology and direct to film transfers, their custom apparel and headwear business...
Ep. #59 - Exploring Athleisure with TriDri 10.05.2024 39:07
This week on the Heat Press for Profit Podcast, Kelly is joined by TriDri's Brand Manager, Grace Owen and the North America Sales Manager, Ari Vietto. They will be discussing the athleisure clothing brand, TriDri, and how style trends vary in different countries along with forecasting the growth of the brand, selling opportunities for resellers, and more! GUEST SOCIAL CHANNELS: https://www.in...
Ep. #58 - Print on Demand Point of View: Market Observations and Opportunities 03.05.2024 53:00
DESCRIPTION: This week on the Heat Press for Profit Podcast, Josh Ellsworth is joined by Jayson Tompkins, Chief Digital Officer at STAHLS' and Co-Founder of STAHLS' Fulfill Engine. They will be discussing the evolving world of Print on Demand from observations to opportunities and more. Don't miss this insightful episode with industry experts! Connect with STAHLS’: Facebook Heat Pre...
Ep. #57 - Pre-Recorded: What Heat Printing Equipment Do I Really Need? 26.04.2024 36:06
In this week's episode of Heat Press for Profit LIVE, Kelly is joined by Ben Carroll, Founder and Managing Director at Velflex Australia. They will be discussing what heat printing equipment is really needed to run your custom apparel business from transfer manufacturing to heat presses, and more! *Pre-recorded at Printing United 2023. GUEST SOCIAL CHANNELS: https://www.linkedin.com/in/ben-ca...
Ep. #56 - How to Create a Custom Hat Bar 19.04.2024 1:10:00
In this week's episode of the Heat Press for Profit podcast, Kelly Walters is joined by Angie Meese, owner of That Shirt Shack, LLC. They will be talking all things Hat Bars - from getting started, equipment, trends, pricing, and more! Don't miss this insightful episode so you can take advantage of this trend! GUEST SOCIAL CHANNELS: Instagram @thatshirtshack Connect with STAHLS’: Facebo...
Ep. #55 - How Garment Decoration is Changing the Promotional Products Industry 12.04.2024 31:46
On this week's episode of the Heat Press for Profit LIVE podcast, Kelly Walters is joined by Emma O'Sullivan, the Senior Manager of Content Marketing for ASI (Advertising Specialty Institute). Kelly and Emma will be delving into the changing world of promotional products, how garment decoration is impacting this industry, and how you can get started with offering promotional products to...
Ep. #54 - Printing & Progress: Homegrown Apparel Success 29.03.2024 45:43
On this episode we’re diving into the recipe for scaling a business successfully with Justin Leader, owner of JC Pro Design. From a startup home-based business in 2016 to being voted the best screen printing company in Utah in 2024, we’ll learn about the steps, challenges and strategy behind growing a custom apparel business. GUEST SOCIAL CHANNELS: https://www.instagram.com/jcprodesign/ https://w...
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