Talia Wolf

Heart Before Cart

Business EN ↓ 30 episodes

The go-to podcast for marketers who want predictable and scalable growth. Each week Talia Wolf shows you how to replace best practices, guesswork, hacks and ‘tactic-of-the-week’ thinking with a clear customer-first strategy. Each episode will show you what meaningful optimization is and how to get there: Learn how to really understand the people behind the screen; their motivations, emotional drivers and decisions, so you can stop guessing and start driving consistent leads and sales through a customer-first optimization strategy.

Author

Talia Wolf

Episodes

Ep 5: What AI is telling buyers about your brand 16.01.2026 9:20

AI is deciding what your prospects learn about your brand, are you ready? Today, when someone is looking for a solution, they don’t just Google you, they ask AI. And AI doesn’t JUST read your homepage. It pulls sentiment, conversations, reviews, comments, and opinions from all over the web to decide what buyers see about your brand. In this episode of Heart Before Cart Talia explains how AI tools...

Ep 1: How we increased conversions by 17% for a US moving company 15.01.2026 20:13

Welcome to Talia Wolf’s new podcast and video series: Heart Before Cart Each week Talia will teach something new about conversion optimization, breakdown a case study and show you how to use these learnings to optimize your own website and page and share the tools she uses and loves. In this week’s episode: Landing page case study - In this case study, I walk you through how we helped one of the l...

Ep 2: Increase your conversions with Reddit 15.01.2026 16:02

In this episode of Heart Before Cart, Talia shows you how to increase conversions with Reddit, how we helped a US university boost leads by 23% ... not with a redesign, not with “best practices,” but with social listening. 👉 See how mining Reddit, Quora, and even YouTube comments uncovers the exact words and worries your customers bring to your page. 👉 Watch the before-and-after of the universi...

Ep 4: Why Doing More Is Killing Your Conversions (And What to Do Instead) 15.01.2026 16:04

Most marketers think more tests, more tools, and more tactics will lead to better conversions, but that mindset is actually killing their results and causing loads of frustration. In this episode of Heart Before Cart Talia shows us how conversions are really made: through understanding how customers make decisions. You’ll learn: Why doing more is killing your conversions The real reason people he...

Ep 3: You need to fix the social proof on your site (here's how) 15.01.2026 13:12

In the 3rd episode of Heart Before Cart, I'm breaking down one of the biggest website mistakes marketers make: generic, misused social proof. I'll show you how to turn fluffy praise into high-converting trust builders without faking a single thing. 🎯 Here’s what’s inside: Why most testimonials don’t convert The 3-step method to make your social proof strategic (not random) A case study...