maslansky + partners, the experts in Language Strategy

HearSay: Lessons in Effective Communication & Messaging

Business EN ↓ 57 episodes

A podcast from the language strategists at maslansky + partners. CEO Michael Maslansky and guests analyze messaging, from message strategy to message framing, talking about what worked, what didn't… and why. We provide lessons in effective communications, to help make sense of the world around us through the lens of language. From business to politics to culture and life, remember: it's not what you say, it's what they hear… which is why we call this podcast, HearSay.

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maslansky + partners, the experts in Language Strategy

Episodes

The Scalable Fact: Defining Corporate Purpose 11.05.2021 35:19

So much is written about how important purpose is to a business especially now. But what is purpose? How do you become a purpose driven organization rather than just a company with a purpose statement? Podcast alumni Katie Cronen and Sachi Pettit join Michael and Lee to talk about identifying scalable stories, getting your purpose in front of the right people, and the value of a master narrativ...

The One Tool We Use For Every Language Strategy Project 04.05.2021 35:12

What's the difference between a glass half full and a glass half empty? A school with the most graduates and a school with the largest alumni network? Plant-based protein and synthetic meat? In this week's edition of HearSay, Michael and Lee are joined by colleagues Will Howard and Katie Cronen to talk about framing -- the heart and soul of m+p's language expertise . Join us for some of our favo...

The One Question Every Customer Experience Should Answer 27.04.2021 33:53

maslansky + partners' Senior Vice Presidents Maria Boos and Katie Cronen join Michael and Lee to talk about the language of customer experience and why it's so important to get the language right. Especially now, what makes it harder? How can we do it right? We share what we have learned from companies in the marketplace today and work that we've done in the past. They cover the one question all...

Leading In Times of Crisis: Learning When + How to Communicate Corporate Beliefs 20.04.2021 31:45

Michael and Lee are joined by colleague Sachi Pettit in a conversation about when companies should speak out and what it takes to be a leader, especially on difficult issues. They talk about confronting racism, equality, and how to find common ground even when it seems impossible. They talk about specific case studies from Proctor & Gamble and a project where they found a way to engage even the m...

Words with New Meaning in a Post-Pandemic World 13.04.2021 39:00

What do the phrases white glove, high-touch, and clean have in common? They've changed meaning and use for safety precautions and standards in a global pandemic. But the language shifts we've seen go beyond safety: birthday parties, happy hour, weekend getaways, middle seats on airplanes, virtual banking. This week, Michael and Lee welcome colleagues Catherine Farr and Will Howard to talk about wo...

Communicating the COVID-19 Vaccine: Common Ground + Cognitive Biases 06.04.2021 29:39

Is it possible to persuade folks to take the COVID-19 vaccine? In this week's edition of HearSay , Michael and Lee talk to colleague and pharma expert Sarah Hendry about the unique challenges in getting people vaccinated . The y touch on cognitive biases at play, past healthcare experience that may impact today's hesitancy, missed opportunities at some key moments , and whether its even possible...

Words Have Never Mattered More 16.03.2021 31:56

The language experts from maslansky + partners take on the smartest, savviest, and sometimes stupidest messages in the market today. CEO Michael Maslansky and President Lee Carter bring their experience with words, communication, and behavioral science to the table — along with a colleague or two — and offer up a "lay of the language." Their insight helps make sense of business, life, and culture,...