Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

Kishore is the Co-Founder at Goldcast, a platform that helps B2B marketers run webinars, virtual, and hybrid events that drive revenue. In this episode, we chat about Kishore's journey dropping out of school to start Goldcast, how they approach differentiation in a mature category, and his advice to those thinking about starting their own company. Follow Kishore: https://www.linkedin.com/in/kishor...

Peep is the founder of Wynter, CXL, and Speero. In this episode, we chat about the competitive advantages for each of these companies, takeaways from his podcast How To Win, and how to approach messaging for your company's website. Follow Peep: https://www.linkedin.com/in/peeplaja/ Check out his podcast (a fav of mine): How To Win Check out Wynter: Wynter.com Check out CXL: CXL.com Check out Speer...

Nikki is the Chief Revenue Officer at Inclusivv, an organization that works to build a more inclusive, just, and sustainable world through connection and structured conversations. In this episode, we chat about how Nikki balances her competitive spirit in a mission-driven industry, and how leading companies are approaching diversity, equity, and inclusion. Follow Nikki: https://www.linkedin.com/in...

Adam is the Co-Founder of PeerSignal, an organization that creates free datasets to help you benchmark GTM, discover role models, and own your category. In this episode, we chat about building an audience, PeerSignal's future, and the "why" behind its unique positioning. Follow Adam: https://www.linkedin.com/in/adamschoenfeld/ Check out PeerSignal: PeerSignal.org Continue the conversation with me:...

Jessica is the VP of People at Refine Labs, a demand strategy and research firm focused on growth-stage B2B SaaS companies. In this episode, we chat about how Jessica led the rollout of a company-wide minimum salary of $75,000, the creation of Refine Labs' first Culture Handbook, and how to recruit high-performing employees to give your org a competitive advantage. Follow Jessica: https://www.link...

Nick is the Director of Evangelism & Customer Marketing at Alyce, a gifting platform that provides personal experiences at scale. In this episode, we chat about how Nick built his 30k+ following on LinkedIn, the tactics behind using his personal brand to build pipeline for Alyce, and how other companies can do the same. Follow Nick: https://www.linkedin.com/in/nickbennett1/ Continue the conver...

Aaron is the VP of Partnerships & Alliances at Pavilion, a private community for high-growth professionals. In this episode, we chat about balancing partnerships with high-profile logos vs. startups, how he pitches to new potential partners, and how to make the most of your community experience as a member.  Follow Aaron: https://www.linkedin.com/in/aaronleeder/ Continue the conversation...

Melissa is the Chief Creative Officer at ClickUp. In this episode, we chat about how you can go about creating a memorable brand, measuring your brand's impact, and Melissa's experience as a member of the founding team of Buzzfeed. Follow Melissa: https://www.linkedin.com/in/melissarosenthal5/ & https://twitter.com/MelisOnCheddar Continue the conversation with me: LinkedIn | TikTok | Twitter T...

Caitlin is the Head of Digital Marketing at Drift. In this episode, we chat about how Drift tackles large website launches and redesigns, and the different goals that companies should have for their websites. Follow Caitlin: https://www.linkedin.com/in/caitlin-seele/ Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that...

Tom is the VP of Customer Onboarding & Education at ZoomInfo. He walks us through how he launched their onboarding program six years ago (with a headcount of only five), and how to nail your customers' first impressions of your product and team.  Follow Tom: https://www.linkedin.com/in/thomaspstuddert/ Check out Pivoting Out of Edu: https://www.linkedin.com/company/pivoting-out-of-edu/ Co...

Chima is an SEO content writer & strategist for SaaS companies like Wix and Semrush. We dig into how companies can niche down and get discovered, even if they're up against massive competitors with well-funded SEO programs.  Follow Chima: https://www.linkedin.com/in/chima-mmeje/ Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitiv...

Diana is a Customer Success Strategist for Catalyst, a platform that helps Customer Success Managers proactively take the right actions to prevent churn. As you can imagine, this episode is all about Customer Success and why it's so important for businesses today. There are infinite options available for buyers, and just because they sign with you doesn't mean they'll stay with you. We chat about...

Morgan is the Director of Sales Execution and Evolution at JB Sales Training. They provide sales reps with tools, techniques, and the foundational structure to help them excel. Morgan has an insanely well-established social media presence—we chat about why that's important today, the dos and don'ts of selling on social, as well as the video games he's playing + the anime he's watching.  Follo...

Will Lavender is the Co-Founder at Lavender, the #1 Sales Email Assistant that helps teams get more replies in less time through automated personalization and coaching. We chat about how Lavender came to be, how Lavender's best customers use Lavender, and the email tips that Lavender recommends the most. Connect with Will: https://www.linkedin.com/in/williamallred/ Learn more about Lavender: laven...