Healers with Hustles

When people land on your website, does the writing feel like a stiff, clinical textbook—or does it feel like an approachable expert who truly *gets* them? In this episode, Caitlin walks us through how healthcare professionals can ditch jargon-y academic speak and write approachable, human-centred website copy without losing their professionalism. Caitlin shares practical tips, including how to wri...

How many people does it take to redefine co-parenting? Your parenting village—and Tiffany, a co-parenting coach and psychologist. In this episode, Caitlin chats with psychologist and co-parenting coach Tiffany Rochester to explore her inspiring career journey. From her beginnings as a psychologist to founding unique co-parenting initiatives. Tiffany's approach to working with separated parents is...

Who says therapists can't be authentic and still be professional?  Isabella shows it’s possible to stay true to yourself while maintaining professional boundaries. In this heartfelt episode, Caitlin chats with her close friend Isabella, a clinical psychologist, to unpack the truths of working in mental health. Isabella shares her love for schema therapy, her plans to guide others as a supervi...

Does my psychologist like me? We've all had that thought as we left a session (or clicked "Leave Meeting"). It's a relatable worry, but what’s really going on in the minds of therapists? In this episode, Caitlin chats with Anna Oliver, a psychologist from Leeman, WA, about her journey coming back from burnout through a private practice and podcast. They discuss balancing therapy work with creative...

Just like a little black dress, the Features Advantages and Benefits technique is timeless, versatile, and designed to turn heads (especially your target market!)   In this episode, Caitlin walks us through how you can make your offer stand out using the Features, Advantages, and Benefits technique. If you're tired of over-complicated copywriting tips, this one's for you. Let’s zhuzh up...

Feeling frustrated with how the system works? Alicia did too, so she took her skills from medical emergencies to movie screens (before founding her own business). Caitlin chats with Alicia White, founder of Action & Emergency - First Aid Training. Alicia shares her incredible career path, and how she landed on her business focused on injury prevention and first responder training. From the piv...

Be honest–have you *actually* spent time defining your business values? Or maybe you’ve willy-nilly chosen a few to put on your “About” page, but they’re not doing a thing to support your business. In this latest ep, Caitlin shares how you can easily define your values, why they are important (and not be overlooked!), and the benefit of creating a truly values-aligned business. Get practical tips...

How do you make career and big life decisions? Do you think outside the career cubicle or follow the traditional route? Do you know yourself well enough to know your *actual* strengths and weaknesses? Join Caitlin as she chats with Eleni, a business psychologist who helps high-performing leaders and teams thrive. From discussing topics like what business psychology is to career alignment, leadersh...

The pesky perfectionism trap may be holding you back. In this latest episode, Caitlin shares the true impact of perfectionism on your mental health and productivity. Learn how to break free from unrealistic standards and embrace progress over perfection. Tune in to learn: Why perfectionism is a characteristic of imposter syndrome How perfectionism differs from conscientiousness The possible origin...

Imagine being unable to buy clothes in your size as dress shops don't stock them. Devastatingly, many women cancel plans simply because they can't find anything to wear that fits. In this episode, Caitlin chats with Bronwyn Wood, a health psychologist and retail shop owner, who saw women crushed by this problem and opened a dress shop catering to fabulous bodies size 14 - 30. Bronwyn talks about t...

Common advice is that brand voice needs to be consistent. But this is not the whole truth. From defining your brand's personality to creating a brand voice blueprint for your team, Caitlin shares her secrets to creating a consistent, attention-grabbing brand voice that helps you win customers. Tune in to learn: The difference between brand voice and tone of voice The 3 key components of brand voic...

What’s your secret dream job? When your day job gets all too much, have you wondered what life would be like if you pursued your creative passions instead?  In this episode, psychologist turned floral designer Rachel McGregor joins Caitlin to share how a big bout of burnout led her to pursue her creativity and long-held interest in floristry. We chat about the societal perceptions of combinin...

As a professional, have you struggled knowing how much you-ness to put in content? Should you follow everyone else in your industry and sound “serious”? Or is it okay to add personality to your content marketing? Join us as Gill Hill, a US-based copywriter and copy editor offers valuable brand voice insights. From knowing when to "object" to overly stiff tones to ensuring your brand voice has the...

Secretly doubting your abilities, even with oodles of successes? Feeling like it’s all down to luck, not your hard work? In this ep, Caitlin explores the idea of the imposter phenomenon, often referred to as imposter syndrome. Learn how personality traits, childhood experiences, and family dynamics can contribute to this feeling. Tune in to learn: Why Caitlin prefers the term "imposter phenomenon"...

Feeling a little crispy from burnout? Wondering how you can have a fulfilling career without feeling exhausted?  Today Caitlin is talking to Dr. Hayley D. Quinn, clinical psychologist turned anti-burnout business coach, as she shares her career shift centred on compassion. Tune in for insights on building a balanced, fulfilling life - both personally and professionally. Tune in to learn: Dr H...

Struggle to define your brand’s voice? Maybe maintaining consistent-sounding content is driving you nuts? Identifying your brand voice will slash your writing and editing time, and finally help you create the right content for your audience. Join Caitlin as she (once again) bangs on about brand voice and why small businesses ought to identify their voice.  Tune in to learn: All about the 3 Vo...

In marketing, have you noticed how some brand's content feels friendly and approachable, while other brand’s content gives you the ick?  That’s no accident! That's brand voice in action. In this episode, psychologist turned copywriter Caitlin Bell gives you an overview of brand voice fundamentals. From the differences between brand voice and personality, and the FAB framework, join Caitlin an...

Has someone dismissed your ideas? Maybe they’re even in the same industry? As a woman in the male-dominated distilling industry, Clair Ryder faced this challenge head-on. Fueled by rejection and a fierce determination to prove them all wrong, she overcame obstacles to build a First Nations women-owned gin distillery. Tune in to hear Clair’s super inspiring story-filled episode. Tune in to learn: H...

Sick of the same old, same old in healthcare?  Maybe you dream of what it’d be like with a splash more creativity in your work life. Let's explore how to inject some life (and fun) back into your career. Hosted by Caitlin Bell, a psychologist turned copywriter, Healers with Hustles is a podcast dedicated to health professionals seeking to explore nonclinical creative business ventures. Caitli...

Have you noticed that some marketing emails jump out at you while others just wither away in your inbox?  Do you find yourself won over by some marketing more than others? Why does some content make you want to take action, quick smart?  In this episode, Caitlin Bell introduces you to the essentials of copywriting. From creating click-worthy email subject lines to understanding the diffe...

Feeling creatively restricted in your health profession? Are you more drawn to the artsy aspects of life? Imagine swapping patient charts for a digital camera. Today, Caitlin chats with Christie Moore, an occupational therapist turned personal branding photographer. Tune in to hear how Christie found inspiration in Berlin and Paris, the challenges of transitioning careers, and the strategies she u...

Welcome to Healers with Hustles. Join Caitlin, a psychologist turned brand copywriter, as she chats with health professionals who are breaking the mould and daring to do something different. Whether that means shifting careers after decades of dedication or pursuing a business passion project alongside a traditional job. Her guests offer honest insights and relatable advice on how to navigate big...