He Said, She Said: Razor Branding™ Podcast

Joining us is Lafayette businesswoman, Charlotte Busch Cryer. Charlotte is the founder and owner of Caroline & Company, a popular Acadiana children’s and gift store.

Coming to the RB Podcast, is Christa Billeaud with Acadiana Automotive Group. Christa is a civic leader, volunteer, and accomplished businesswoman, and we look wonderful time visiting with her.

Join us as we invite LeeAnn Stephan to the RB Podcast. LeeAnn is a photographer working on a ‘Porchrait’ series that chronicles local families living through the pandemic. Her images of families gathered together on their porches are both beautiful and haunting at the same time, and we look forward to talking to her about her work.

Ryan Cazares is a Manager at RAC Property Management, Doctor of Rock with Dr. C & the Gris Gris and Owner and Optometrist at Scott Eye Care.

Joining us is Monica Rougeau, Owner/President at Elevare – a leadership development company helping growth-minded professionals tap into their highest potential.

Marcelle Fontenot is an award-winning Anchor at KATC-TV 3 and we are excited to have her join us on our RB Podcast LIVE. In her career, Marcelle has covered some of the biggest stories of our time, including Hurricanes Katrina and Rita, the Jena Six, the Presidential Election of 2008, and now, the pandemic of 2020.

On this episode, we welcome restauranteur Michele Ezell to the podcast. Michele is the founder and owner of Tsunami Sushi Restaurant, with locations in Lafayette, Baton Rouge, and New Orleans.

Joining us is Bradley Cruice, the owner of the recently opened – Handy Stop Market & Cafe in Downtown Lafayette. We are excited to learn more about Bradley, Handy Stop, and what this means for the Downtown community.

Brandon Journet, AKA DJ Digital is a Managing Partner at Clandestine Collective and Hot 107.9 [KHXT-FM], Brand Manager/Program Director/Music Director/On-Air Personality at Townsquare Media and DJ/Producer at Dj Digital.

Ruffin Rodrigue is the owner and founder of Ruffino’s on the River, Ruffino’s Baton Rouge, and Ruffino’s Del La Ronde Hall. As a former LSU football player and current restauranteur, Ruffin is well known throughout the state of Louisiana.

Melissa is a Counselor, Performer, Seeker, Theater Geek, Chocolate Lover, Cat Lady, Wife and life-long member of the Who Dat Nation. As a Licensed Professional Counselor-Supervisor, Melissa brings a unique perspective to the current lock-down we have been experiencing and we look forward to bending her ear on the next RazorBranding Podcast.

Visiting with Rob Kirkpatrick (Townsquare Media, CNN, Fox Television). Rob is an award-winning editorial leader, content creator, and experienced storyteller who thrives on breaking news, emerging media trends and digital content distribution.

brandRUSSO’s introductory LIVE podcast with Jaci and Michael Russo.

Customer Relationship Managers (CRM) are more important now than ever before.  Being able to build that relationship (from a distance) will be crucial to a company’s survival, even thriving, during this time.  Check out the 9 ways to build your CRM to build your brand. For information on these strategies, check out our Razor Branding Blog And for everyday branding tips follow Jaci Russo on Twitter...

We are here to provide you with some tips to help you help your team in this trying time. Listen in on these tips while you work to optimize your space to best suit you. For information on these strategies, check out our Razor Branding Blog And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

For information on these strategies, check out our Razor Branding Blog And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

You are an expert at what you do. Your company is different (and better) than the other organizations in your space. You know more about your industry, and your services provide better solutions than the other options. Everyone would pick your company if they just knew more about you. For information on these strategies, check out these Razor Branding Blogs: 7 WAYS TO IMPROVE YOUR BRAND IN 2020: #...

The Strategic Brand Plan is the blueprint for all of your marketing efforts. Would you ever consider building a house without a blueprint? Then you also should not consider building your marketing efforts without a strategic brand plan. For information on these strategies, check out these Razor Branding Blogs: 7 WAYS TO IMPROVE YOUR BRAND IN 2020: #1 – Target Audience 7 Ways to Improve Your Brand...

The Strategic Brand Plan is the blueprint for all of your marketing efforts. Would you ever consider building a house without a blueprint? Then you also should not consider building your marketing efforts without a strategic brand plan. For information on these strategies, check out these Razor Branding Blogs: 7 WAYS TO IMPROVE YOUR BRAND IN 2020: #1 – Target Audience 7 Ways to Improve Your Brand...

First, what is a touchpoint? This is everywhere that your brand identity or logo appears, everything that contains your message, and every place that your target audience can come in contact with your organization. So, that’s basically everything.

This week we are talking about Points of Differentiation. When I work with companies, this is the topic we spend a lot of time really digging into because it is so important. If you look and sound just like everyone else, and if your products appear to be just like everyone else, and if your organization is just like everyone else – then people are going to choose everyone else. If you don’t have...

Very few things in life are actually “one size fits all”. Someone ends up with something that’s a little too big and someone else ends up with it being a little too small. When it comes to building a brand, it’s even more extreme. Instead of just being a little too big or a little too small, if you are using a general “one size fits all” message you are guaranteeing that the message will connect w...

Your products and services are not for everyone. If you approach your marketing strategy with the intention of reaching ‘everyone’, then you will actually connect with ‘no one’. For information on these strategies, check out these Razor Branding Blogs: 7 WAYS TO IMPROVE YOUR BRAND IN 2020: #1 – Target Audience And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

I had the great pleasure of being in the Superdome for the Saints game yesterday for their game against San Francisco for the top of the NFC. I was surprised to see that the Fan Impact Play was sponsored by Waitr, a food delivery service that went public at the end of 2018 and less than a year later is about to have its stock delisted for trading below $1 per share (they’ve lost almost $900M in va...

A brand isn’t a logo.  A brand isn’t a company.  A brand isn’t a product.  A brand isn’t a tag line. For information on these strategies, check out these Razor Branding Blogs: 3 Steps to Build Your Big Bold Brand When Going Negative Goes Wrong University asks Louisiana high school to stop using logo Don’t Play Chicken With Your Brand And for everyday branding tips follow Jaci Russo on Twitter: @ja...