He Said, She Said: Razor Branding™ Podcast

Websites are more than just flash and style, they are a window into your brand. Content matters when it comes to making your brand resonate with your audience. Engaging content has to be interesting and relevant while providing value to the reader. It’s a tricky route to navigate, and in this episode Jaci goes over what it takes to get your website up to speed. She’ll take you through what it mean...

6 Tips to Achieving Great Website Design You NEVER get a second chance to make a first impression. Once a potential customer gets their initial thoughts about you in their mind, it’s hard to change it—it’s easier to just be great from the start. That’s why your website has to be on point. It’s often the first interaction with your company that people experience. In this episode, Jaci will let you...

Even the best laid plans have to work around pitfalls. SEO is full of traps that can be avoided, and hitting the right balance for you brand will be a great deal of trial and error. Luckily, Jaci has outlined the big SEO mistakes for you. She’ll show you how to correct common keyword errors and talk about formatting problems that can hurt your SEO. Soon you’ll be able to confidently perfect your b...

It’s a question that haunts many conversations around creating a brand identity and it can greatly impact your company’s return on investment from a branding agency. Which is better, project based or hourly based pricing? In this episode, Jaci takes the uncomfortable question head on. She explains why project pricing has real advantages over hourly pricing, she gives you the inside track on how th...

You’ve planned, worked, and are hopefully in the midst of executing a well-thought-out SEO strategy. The tough part is over, so now let’s talk tips. In this episode, Jaci lets you in on 5 SEO tips that will take your strategy to the next level. From the correct keywords to engagement, and even how to best manage voice searches, Jaci walks you through the best SEO tips that will give your brand the...

5 Examples of what an Ongoing SEO Plan Should Include to Keep Your Brand on Top Once you’ve dedicated your brand to a Search Engine Optimization strategy, it’s important to stay on top of it. SEO is a constant process that stays in flux with the changing patterns of the internet. In this episode, Jaci talks about why it’s important to have an ongoing SEO strategy. She’ll let you know what a health...

The 2018 Super Bowl ended with a win for the Philadelphia Eagles AND a big win for some of the most popular brands on the market. The Super Bowl is equally known for the creative ads as it is for the game played in between those sparks of genius. In this episode, Jaci looks at this year’s greatest hits and explains why they work and how they captured our attention. For information on these strateg...

You’ve put all this work into creating your brand from the ground up. Building a company is no small task—but how do you make sure potential customers are able to find you? In short, SEO. Search engine optimization is the way you get your brand in front of the people that need it. In this episode, Jaci fills you in on the principles behind good SEO practices. She’ll explain why keywords, platforms...

Pictures have always been an exceptional way to promote your brand, but now they are no longer optional. On a typical day in 2018 you will encounter countless photos and videos on just about any social media platform. If your small business is still just posting text blogs and business hours– you are being left far behind. As Jaci lays out in this episode, today visuals go well beyond postin...

For most of us, YouTube is a way to kill time and have a few laughs. Its so enjoyable that its astonishing abilities as a marketing tool often go ignored. Not anymore! In this episode, Jaci educates you on all the ways you can harness YouTube for your brand. She’ll offer a step-by-step guide of how to get started as well as highlighting some brands that are doing it right. Change your thinking fro...

Recruiting top talent is the key to making your brand more than just a logo. In this episode, Jaci gets into all the ways recruitment is essential to your company. She highlights 7 strategies that will make your efforts payoff; everything from who should be doing the recruiting to how to make your company the most attractive to top talent. Get the inside track on just how recruiting touches every...

It feels like Facebook has been around forever. It has become easy to take for granted this fun, and deceptively easy, marketing tool. But Jaci is here this week to remind you —never forget how important Facebook can be to your every day marketing! In this episode, she talks about some of the unwritten rules of Facebook.  She gets into the best ways to share visuals, blogs, and articles in 2...

When is the last time you took a good long look at your brand?  Your logo, audience, and most of all your brand promise? If it’s been a while, you may want to let the New Year be an opportunity to reinvigorate your image.  In this episode, Jaci talks brand evolution and why it’s important to take stock of where you are– and where you could be.  She gets into the logistics of why a real logo...

It’s tough to face change and rebranding your company is a biggie. But if you are stuck in a rut that’s lasted a few years now—it might be time for a facelift of sorts.  In this episode, Jaci takes you through the warning signs of a struggling brand.  She discusses how outdated reach could be impacting your bottom line and highlights the importance of a fresh approach to marketing and PR.  Remembe...

It’s not a part of the job many people love, but cold calls can be an effective tool for your brand.  It’s tough calling someone who doesn’t know they need you yet.  You have to make the case in a few seconds without sounding like a robot.  In this episode, Jaci takes you through proven methods that will make cold calls work for your business.  She talks about the importance of having just the rig...

It doesn’t have to be Christmas to prepare your brand for a special shopping season. Anything from summer traffic to Mardi Gras madness to Black Friday is an opportunity for your brand to stand out.   In this episode, Jaci recognizes the unique challenges that any kind of holiday branding can face. She talks about the importance of having a plan, setting realistic goals ,and knowing when and how t...

If you want people to find you online, SEO is crucial to the way you do business. It may not be the most exciting part of branding but it is one of the most fundamental– and misunderstood. In this episode, Jaci adds the human component to SEO. She’ll talk the ins and outs of keywords, platforms and rankings. She’ll take you through the 6 elements you need to “get” to optimize your content fo...

Being who you say you are, making sure clients can count on you, ensuring your hard work is recognizable over and over again– all of that together is brand consistency. Even the most well-meaning of brands can let things go a bit over time. But make no mistake, letting things go can be dangerous for perception.  In this episode, Jaci explains why sloppy consistency can lead to a sloppy reput...

Look, we get it, that young woman in your office– the one who’s always looking down at her phone– is a bit puzzling. How is she getting anything done over there with Facebook and Instagram always open?  Oh wait, that might actually be her job and guess what— she is probably rocking it.  In this episode, Jaci will discuss how millennials are getting a bad rap.  She’ll talk about the way...

It’s been a rough hurricane season for the Gulf Coast. The flood waters and strong winds will forever change the communities they’ve touched and it will be a long time before local companies are able to go on to “business as usual.” Believe it or not, that’s when a strong brand can really make a lasting impact. When a community is facing a disaster, local business owners often come to the re...

Everyone wants new business and it’s important to keep new people walking through the door, but the real trick is to get quality customers coming back to you time and again. There’s a lot to be said for a consumer dedicated to your brand, one that chooses you over everyone else, and also tells their friends and family to do the same. In this episode Jaci will take you through 5 proven ways to attr...

For a small or up and coming brand the term, thought leadership, might sound and feel a bit intimidating. And it’s true that being a thought leader is hard work, but the payoff is well worth the commitment. In this episode, Jaci helps you explore your own thoughts about being a leader in your industry. She’ll let you know how to begin, where to turn for inspiration, and how to get your message out...

Your small business may not be the biggest, but that has nothing do to with being the best. Small brands have serious advantages over the big guys.  Advantages that customers and clients attach big value to.  In this episode, Jaci explains how to own the smallness of your small brand.  Discover assets like agility and intimacy that can really make a difference in how you operate.  She’ll walk you...

People have a lot of choices when it comes to choosing products and services. So, why are your customers choosing you?  Knowing the answer to that question can greatly reduce your churn rate. Churn rate is a fancy marketing way of defining just how many customers you are losing each month.  In this episode, Jaci talks about how to keep your clients coming back time and time again. She also digs in...

Your brand is nothing without the people who stand behind it. Recruiting the best talent for your company is critical to success; this is not something best left to fate or blind faith.  You need to have well thought out and managed strategies designed to handpick your people.  In this episode, Jaci walks you through the 7 best techniques you can put in place to be attractive to the best talent. ...