HawkeTalk

In this episode, Erik Huberman talks with Aaron Cohen, the real-life John Wick.  Hosted on Acast. See acast.com/privacy for more information.

Growing up, he was always the youngest kid on the team, fighting for a place on the field. And now he has 18,000 hours under his belt working with the most elite athletes on the planet, helping them achieve their most ambitious goals. How did a farm boy from Alberta Canada become a consultant for clients like Real Madrid, PGA, NBA, and top leaders in entrepreneurship?  In this episode of HawkeTalk...

Beer is a working man's drink. Wine appeals to the posher classes, those gatherings of uptight people who (try to) speak French and show off their fancy footwear. At least, that's how things used to be, before Michael Houlihan and Bonnie Harvey. Michael and Bonnie started their wine business by making friends in low places, as they like to say. They talked to forklift operators, supermarket stocke...

You know those stories you hear about a band that writes a song, and it immediately skyrockets? Top of the charts, instant success, radio play, the whole nine yards. Sound familiar? Not for Clarence Greenwood.  Clarence, better known as Citizen Cope, has carved out a spot on the singer-songwriter charts, and even if you’ve never heard of him, he’s spent years grinding, shopping demos, getting cut...

If your toilet doesn't stink, thank Suzy Batiz. She's the woman behind Poo-Pourri, a fragrant oil spray that coats your commode's water. Suzy wasn't always a leading expert in bathroom odors, though. Nor was she always a multi-millionaire entrepreneur. Suzy grew up hard. By the time she turned 21, she had already declared bankruptcy once, lived through sexual abuse, and survived a suicide attempt....

What transformed a C-average student from the Bronx into America's most famous investor?  Answer: His mom. An old van. A job at Red Lobster. And a passion for making music lovers feel special. The fundamentals of business are the fundamentals of business — whether you sell clothes to hip hop fans, wait tables, or run a commuter van service. As a leader, you invest in other people's dreams. Daymond...

You quit the police force out of sheer frustration. But you’ve got this great side gig selling shirts at martial arts events. A few years later, by 2007, you’ve become the world’s largest distributor of MMA merchandise.  How? By being relentless. Dan Caldwell, Co-Founder & President at TapouT, tells me his unbelievable story about accidentally sponsoring one of the greatest fights in history a...

I’m speaking with Sophia Amoruso about her journey through life, particularly through her milestone achievements in fashion and now as the Founder of Business Class platform. This episode looks deeper into: Sophia’s childhood and diverse heritage When her entrepreneurial spirit first appeared Sophia’s first few moves toward photography and her first few jobs How eBay created a turning point for So...

McDonald's has made 38,000 millionaires. Spectacular Smith wants to create 38,000 + 1. Chairman and CEO of Adwizar Inc and founder of the record label Mula Music Group, Spectacular plans to elevate the best students from Spectacular Academy , his new venture, into a franchise. Pretty good for a guy whose mom got evicted when she couldn't pay her $28 rent. In this episode, Spectacular and Erik chat...

He wasn't the biggest kid on the ice. Nor was he the strongest. But he worked the hardest.  Practicing 500 backhanded flick shots a day, every day, turned him into a powerhouse on the hockey rink.  He carried that same disciplined approach into social media. At age 14, he jumped from 0 followers to 100,000 in a single summer. Josh Richards , Co-founder of TalentX Entertainment and Chief Strategy O...

He wanted to be the richest guy in the game. In 8th grade, it was trading phones. In 9th grade, it was negotiating sports contracts. Later, he founded an influencer company, started a cryptocurrency agency, and even did a gig at the White House. And he says… you have to love it. You can't sustain misery for 25-30 years just to build an empire. Michael Gruen , co-founder and vice president of Talen...

The world is small. If you stick with anything long enough, your world will get even smaller. Until everybody knows everybody else. So watch how you treat people. Make your company's success your success. Because in the future, that will be your calling card. Xavier Kochhar , a senior executive at major corporations and a builder from scratch, shares his climb from the diverse neighborhoods of New...

Your life consists of a series of interconnected systems. And you get to design each one of them to propel you toward your ideal life. Rob Dyrdek , founder and CEO of Dyrdek Machine, a full-service venture studio, explores this idea in his upcoming book, The Machine Mindset . In this episode, Rob and Erik chat about... How his sister's boyfriend helped launch Rob's legendary skateboarding career T...

At 25 years old, he weighed just 130 lbs, had 70 stitches in his face, and was coping with one gigantic drug problem. Getting clean was the first step. Growing rich was the second. Grant Cardone , author, CEO of Cardone Capital, and founder of the 10X Movement, talks about his life from the day his dad died when he was 10 years old to his life now as an undercover billionaire. In this episode, Gra...

Your time is today. You won't get it back. If you want to build something, do it now. And don't worry if you're scared. Do it anyway. That's how great companies get built and top teams get their start. Brian Lee , founder of ShoeDazzle, co-founder of LegalZoom, and co-founder of The Honest Company, shares his life journey from his second-grade hustle to a life of serial startups. In this episode,...

Test everything. That's the key to success in any field. Just look at your objective, develop solutions for other people, and see how well they work. Metta Sandiford-Artest , rock-star basketball player and entrepreneur, talks about his storied (and controversial) NBA career along with his well-tested and not-so-well-tested entrepreneurial ventures in ecommerce. In this episode, Metta and Erik cha...

Known as "The Wolf of Wall Street," Jordan Belfort 's life-story has been turned into a major motion picture by Warner Brothers starring Leonardo DiCaprio and directed by Martin Scorsese. In this episode, Jordan and Erik chat about... - How Jordan found his buying and selling superpowers as a kid - Going from a degree in biochemistry to selling fish and meat - Making every mistake you can make as...

From hiking the Grand Tetons in heels to becoming a world-renowned fashion designer, businesswoman, and writer, Rachel Zoe has lived a life most dream of. In this episode, Rachel and Erick chat about...  - How her degree and relationships shaped her career  - Moving between the fashion industry, music industry, and freelance  - Why moving to Hollywood was pivotal for her career - Where she is toda...

Moving to America at 13 years old, having to learn English as a second language, and working almost every day in your parents’ store would be challenging for anybody. But Toni Ko , founder of NYX Cosmetics and Bespoke Beauty Brands , used those experiences as opportunities to learn. She used the same flexibility and adaptability to turn a $250k check from her mom into $500m. In this episode, Erik...

When you get excited by something cool you’ve learned, you want to tell everyone right? You don’t have to be a neuroscientist to know that, if you have knowledge that could help others — or simply give them joy — you have to share it. That’s why this neuroscientist, Dr. Andrew Huberman , Professor of Neurobiology and Ophthalmology at Stanford University School of Medicine , has never stopped learn...

When you’re as driven as Barry Turner — the founder of Lenny & Larry’s and former American Gladiator — it doesn’t matter where you came from. It only matters where you’re going. In this episode of HawkeTalk, Barry chats with Erik about… His journey from North Carolina gym rat to American Gladiator How he and his partner came up with Lenny & Larry’s How L&L went from $11M to $94M in sal...

You know when you’ve built your entire life on one plan and then you sell it all for something that might not even work? It’s kind of like trying to land a fighter jet on a boat in the dark. At least, that’s how it felt for former Topgun instructor and Tropic Ocean Airways CEO Rob Ceravolo . In this episode of HawkeTalk, Erik catches up with Rob to discuss… What inspired Rob to become a pilot in t...

Her sister may have gone to law school to keep her out of jail, but former Real Housewife of New York Jill Zarin is only taking calculated risks these days. Although she hadn’t always wanted to be an entrepreneur, Jill’s brands — including Jill & Ally masks — have proven that she’s got a knack for informed risk-taking. In this episode, Erik and Jill discuss… Jill’s upbringing and the risks she...

Lisa and Tom Bilyeu — like most married couples — thought separate career paths would be the best route. Luckily, as their marriage became a stronger partnership, so did their work relationship. Mix in their passion for making other people’s lives better, and you get Impact Theory . In this episode, Lisa and Tom talk to Erik about… Growing up in two very different upbringings How they both fell in...

His dream was to be the school crossing guard. He never received that honor, but it’s safe to say he’s doing well for himself. Chris Burch , founder & CEO of Burch Creative Capital and co-founder of Tory Burch LLC , was never the brightest crayon in the box growing up. But there was one big thing he had a strong understanding of — people. Now he’s a billionaire. In this episode, Erik and Chris...