Have You Herd - A Social Media Podcast

In today's episode of Have You Herd, Lucy & Adam, from our Influencer Marketing & Strategy departments, talk about the rise and fall of influencer brands. 🤳They discuss the trends of celebrity brands that fail and best practices for influencer brands to thrive in the current economy, based on successful case studies like Tala (Grace Beverly), Refy (Jess Hunt & Jenna Meek) and Prim...

In today's episode of Have You Herd, our Co-Founder, Zoe, and our founding members, Izzy & Jacob, talk about what they've been up to and how much things have changed in the last 5 years. 🙌 They discuss why they both left the business & then came back, what they miss about the old days, how the agency has evolved & improved over the years, and the future of the business. 🚀 Joi...

We're proud to finally introduce Maria, our Managing Partner in the US! Maria & Zoe talk about how the US team are doing so far, as well as their main challenges and goals for 2024. #socialmedia #socialmediamarketing #socialmediaagency #ceo #managingpartner #businessgrowth #businessowner 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to Th...

How can a social media agency add value to your brand? Adam & Andy talk about how an agency can help elevate your brand and scale your business thanks to working with specialists. #socialmedia #socialmediamarketing #socialmediaagency #businessowner #businessgrowth 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube ch...

Why is the Instagram algorithm not showing my content? Zoe & Bobby answer some of the most searched questions about the algorithm with the help of Meta. #socialmedia #socialmediamarketing #socialmediaagency #instagram #facebook #meta #algorithm 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.y...

Is celebrity culture changing? Celebrities like Taylor Swift, Barry Keoghan from Saltburn and Jeremy Allen White from The Bear, have blown up recently, and brands like Bumble and Calvin Klein have partnered with them at the right time. #socialmedia #socialmediamarketing #socialmediaagency #celebrities #taylorswift #barrykeoghan #jeremyallenwhite #influencermarketing 🐑 Learn more about us and how...

Why was last year our most challenging one so far? Our Co-Founders, Jack & Zoe, talk about the highs and lows of 2023 as well as what they'll focus on this year to continue scaling their business and expand globally. #socialmedia #socialmediamarketing #socialmediaagency #businessgrowth #businessowner #agency 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.co...

Did you hear about OpenAI's latest tool? Seb & Chris, from our Creative Production department, talk about the rise of AI tools for creative and the impact these could have on the industry. #ai #artificialintelligence #sora #openai #videoproduction #creativity #videography #animation 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Soc...

How did our Co-Founders start a business in their 20s? Jack and Zoe talk about the challenges they've faced as well as all the positives of growing their own business. #socialmedia #socialmediamarketing #socialmediaagency #entrepreneurship #businessgrowth #businessowner 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouT...

Do you want to increase brand awareness? Lucy and Becci, from our Influencer Marketing team, talk about the power of gifted campaigns and building relationships with influencers to increase visibility for your brand. #socialmedia #socialmediamarketing #influencermarketing #influencers #influencercampaigns 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSC...

Do you want to increase your Google Ads ROAS? Listen to Joey & Jakub talk about the best bidding strategies as well as best practices on how to structure your Performance Max campaigns to increase performance. #ecommerce #shopify #digitalmarketing #performancemarketing #paidmedia #google #googleads 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIB...

Do you want to increase your brand's revenue? Listen to Joey & Adam discuss how AI-powered Advanced Shopping Campaigns on Meta can help you boost your sales by reaching the right audiences. #socialmedia #socialmediaagency #socialmediamarketing #performancemarketing #paidsocial #meta #ai #artificialintelligence 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd....

Ever wondered if you should be on every platform? Listen to Zoe & Bobby talk through some of the most common social media misconceptions and myths. #socialmedia #socialmediaagency #socialmediamarketing #socialmediamanager #instagram #tiktok 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtu...

Do you know how to label advertising content correctly on social? Listen to Zoe & Lucy talk about who the ASA are and why it's important to label content correctly. #socialmedia #socialmediaagency #socialmediamarketing #influencers #influencermarketing 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: h...

New year, new goals! Listen to our Co-Founders, Zoe & Jack, talk about their 2203 achievements and set new goals for 2024. #socialmedia #socialmediaagency #socialmediamarketing #agency #goalsetting ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_c...

Will Influencers take over TikTok Shop? Listen to Lucy & Jack talk about their Influencer Marketing predictions for 2024. #socialmedia #socialmediaagency #socialmediamarketing #influencermarketing #influencers #contentcreators 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesoc...

Are social media platforms the new search engines? Listen to Zoe & Jack talk about their social media predictions for 2024. #socialmedia #socialmediaagency #socialmediamarketing #tiktok #instagram 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=...

When will 3rd party cookies sunset? Listen to Joey & Jack talk about their Paid Media predictions for 2024. #socialmedia #socialmediaagency #socialmediamarketing #digitalmarketing #performancemarketing #paidmedia #paidsocial 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocia...

Should you be cross-posting on social? Listen to Zoe & Jack talk about the do's & don'ts of repurposing content on social and their best advise for reusing pieces of content. #socialmedia #socialmediaagency #socialmediamarketing #tiktok #instagram 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel...

How does social SEO help content get more reach? Listen to Bobby & Jack talk about what social SEO is and how to optimise your content and platforms. #socialmedia #socialmediaagency #socialmediamarketing #socialseo #tiktok #instagram 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/...

How to properly attribute your revenue to your marketing activities? Listen to Joey & Jack talk about why you shouldn't stick to one attribution model or window and instead use three different layers to see the big picture. #socialmedia #socialmediaagency #socialmediamarketing #paidmedia #paidsocial 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUB...

What are the current opportunities for brands on social? Listen to our Co-Founders, Jack & Zoe, talk about how to measure the value of organic social, how social commerce has changed and how to optimise content for social. #socialmedia #socialmediaagency #socialmediamarketing 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepher...

Is it important to use brand ambassadors as a part of a marketing strategy? Listen to our Influencer Marketing Director, Lucy, talk about what makes a good brand ambassador and how brands can benefit from them. #influencers #influencermarketing #socialmedia #socialmediaagency #socialmediamarketing 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to...

What are Broad Match campaigns? Listen to Joey, our Senior Paid Media Director, talk about how these Google campaigns have evolved and the best practices to achieve maximum performance. #marketing #socialmedia #socialmediaagency #socialmediamarketing #googleads #google #performancemarketing 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Soc...

What should you know to work in marketing? Listen to our Senior Commercial Manager, Jacob, talk about his career journey, his key takeaways and learnings, as well as the most important skills to have as a marketer. #marketing #socialmedia #socialmediaagency #socialmediamarketing 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd...