#Hashtags and Habits with Danni White

Building a business is no easy task. Differentiating yourself from the competition can be even more challenging. Especially in an ever-evolving marketplace . By implementing my seven ways that you can differentiate yourself and your business from the competition, you can overcome these challenges – starting today.  Setting yourself apart starts with providing exceptional customer service , an...

The world of digital marketing is constantly evolving . In this episode I offer 7 concepts that business owners can capitalize on this year when it comes to developing their marketing strategy.  If content is king, then short form video content is the queen . Quality content (rather than quantity) is crucial, as are collaboration opportunities, podcasting, and new forms of audience generation...

Are you ready to build a winning marketing strategy — even if it's in the middle of a recession (or just fears around an impending recession)? While it may feel like a recession, what with a dozen eggs costing upwards of $8 now, that's just inflation — and a recession may (or may not) be down the road.  Should your outlook be bleak? Don't cut costs and pause initiatives for fear of what may t...

Is email marketing still alive? Yes it is. Why you should be using it in your business is something I discuss on today’s episode of Hashtags and Habits. The best marketers know that email marketing still works and I have the statistics and data from McKinsey and Co. to prove it. I’m your host, Danni White, and in this episode I also answer WHY we should still use email for our marketing purposes b...

Welcome to Hashtags and Habits, a weekly podcast designed to make digital marketing simple for small to mid-sized businesses. I’m Danni White, your host, and today I’m talking about how to craft a marketing strategy that matters for your business and for your customers in 2023 and beyond. Are you targeting the right customers ? What didn’t work last year? Are you ready to try something new ? ...

The #Hashtags and Habits podcast, hosted by Danni White, is for small-to-midsize business owners and their teams. If you fit this audience, you likely know how hard it is to not only start a business but to market a business. From clients to payroll and everything in between, the CEO is every company’s first chief marketing officer.  In this podcast, I break down trends and share practical st...