Jessica Sheehy and Madeleine Digan
Hashtag Managed
Your marketing BFFs in podcast form! The Hashtag Managed podcast is the place where social media managers, marketers, 9-5ers, and agency owners can connect and talk about all things social media. Each episode brings you actionable advice from two marketers who’ve been there, done that. Whether you're looking to level up your strategy, get inspired, or just share a laugh over relatable client struggles, Hashtag Managed has got you covered!
Author
Jessica Sheehy and Madeleine Digan
Category
Podcast website
Latest episode
Mar 18, 2026
Where to listen?
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Episodes
Kim Watson on When Girl Bossing Goes Too Far, High-Pressure Careers & Work-Life Balance - Part One 17.03.2025 27:55
This week we are joined by Kim Watson! Kim has built a distinguished career in marketing and design, specializing in brand identity, collateral, operational efficiency, process development, and marketing strategy within the sports apparel industry. You might have seen her work at Adidas (where she met Maddie!), Fanatics, and now Stryker. Kim dives right into the conversation in part one of hustle...
Sam Schmidt on Being Confident in Your Content, Personal Branding & Authenticity - Part Two 13.03.2025 23:43
Welcome back to part two of Sam Schmidt on Being Confident in Your Content, Personal Branding & Authenticity. We dive back into our conversation with Sam Schmidt on creating content when you're feeling burnout, and how to break through your comfort zone and get confident on social media. We end on what Sam has been reading, eating, playing, obsessing over, recording, and treating herself t...
Sam Schmidt on Being Confident in Your Content, Personal Branding & Authenticity - Part One 10.03.2025 23:46
This week on Hashtag Managed, we have Sam Schmidt of Sam Schmidt Social! Sam is a social media agency owner, who didn't really grow up around a lot of entrepreneurs so building a business was never something she saw on the horizon. Then once she started in 2021, she hasn't looked back! She fell in love with the world of social media and found a way to become a teacher again by helping othe...
Heather Kerrison on Founder-Led Marketing, Personal Brands & UGC Opportunities - Part Two 06.03.2025 33:03
Welcome back to another episode of Hashtag Managed, we’re about to dive back into our conversation with Heather Kerrison of Wild Media Co - in case you missed it, we dropped the first half of this interview on Monday. Now, let’s get into what the biggest marketing moment of last year was and why this is a prime example of founder-led marketing…plus hear more on her social media journey, weekly R.E...
Heather Kerrison on Founder-Led Marketing, Personal Brands & UGC Opportunities - Part One 03.03.2025 28:51
On this week's episode of Hashtag Managed, we have a special guest, Heather! Over 8 years ago she started an Instagram page for her sister’s corgi, Hudson, and the content has since reached millions of people worldwide. As a lifelong lover of photography, creativity, and storytelling - she simply gets it. She did this on the side for years before turning this into her full-time gig. Heather Kerris...
Amanda Snow on Being a Mompreneur, Micro-Influencing, and Tapping into Your Chamber of Commerce - Part Two 27.02.2025 43:10
In this episode, we dive into part two of our conversation with Amanda, who shares her journey as a mompreneur, her experience growing on TikTok, and the power of leveraging your local Chamber of Commerce for business success. Whether you're looking for social media tips, networking strategies, or just some real talk about balancing it all, this episode has you covered! Connect with the Hashta...
Amanda Snow on Being a Mompreneur, Micro-Influencing, and Tapping into Your Chamber of Commerce - Part One 24.02.2025 20:45
On this very special episode of Hashtag Managed, Amanda Snow joins us! Amanda is a former educator turned self-made social media marketer and micro-influencer with a passion for life! As the proud owner of Amanda’s Marketing Services, she is dedicated to making her mark in the industry and helping businesses grow. In part one of this episode, Amanda discusses her weekly R.E.P.O.R.T. and what's...
Big Game Commercials & The Battle Between Soda Alternative Companies - Part Two 20.02.2025 26:38
This week’s R.E.P.O.R.T. is packed — Maddie shares her thoughts on A Not So Meet Cute , Girl Scout cookie season, Swig drinks, and why you should drink water before caffeine. Jess dives into homemade Reese’s, and her latest LED facial tool obsession. Plus, both of them spill on renting from Nuuly for an upcoming content shoot (consider this your official easter egg!) In the Watercooler, we are sha...
Big Game Commercials & The Battle Between Soda Alternative Companies - Part One 17.02.2025 34:52
The big game isn’t just about football — it’s the biggest night in advertising! In this episode, we break down everything from the first ad, to our thoughts on this year’s most talked-about commercials, and our own personal favorites. Let's dive into the jaw-dropping $8 million price tag for a 30-second spot (compared to just $40K in the 1960s!). Plus, we kick off the conversation on the real riva...
Why an Audience Isn’t the Same as a Community - Part Two 13.02.2025 35:42
On this week's episode of Hashtag Managed, we break down the BIG difference between an audience and a community. Spoiler: One watches, while the other truly connects. If you’re building a brand or marketing a business, knowing the difference is everything. Save your free seat now for the content webinar!
Why an Audience Isn’t the Same as a Community - Part One 10.02.2025 41:30
This week's R.E.P.O.R.T. is covering everything from Harry Potter to budgeting apps and self-care must-haves. Join us at the Watercooler on why 2025 really starts in February and our what’s on our feed segment—think Rare Beauty’s latest campaign and an interview you don’t want to miss. P.S. Join us for the sales challenge!
Sensory Marketing: How to Make Success Look, Feel & Smell Amazing 03.02.2025 1:08:59
Jess and Maddie are kicking off the episode with some fun weekend chatter and bold Super Bowl predictions. Who’s snagging the first commercial spot? Could we see ads for Wicked Part 2, Skims, or maybe even ChatGPT? And what about Taylor Swift—is this the perfect moment for a surprise announcement? Next up, this week's R.E.P.O.R.Ts are hot off the press — find out what Jess and Maddie are reading,...
How to Sync Your Cycle to Your Social Media Business - Part Two 30.01.2025 36:27
In this episode of Hashtag Managed, Maddie takes us on a personal journey into cycle syncing and how it’s transformed her approach to productivity and business. From her first experience with tracking her cycle to using it as a tool to align her work schedule, Maddie shares practical tips and insights for syncing your cycle with your social media business. Whether you’re curious about how hormones...
How to Sync Your Cycle to Your Social Media Business - Part One 27.01.2025 30:12
Welcome back to Hashtag Managed! This week, Jess and Maddie kick off with their weekend thoughts and dive into their weekly R.E.P.O.R.T.'s, sharing everything from favorite reads and recipes to recent obsessions and upcoming plans. Jess opens up about the challenges of working in social media management and explores the idea of shifting her focus to content creation. Connect with the Hashtag M...
115. The "B" Word in Business: How to Avoid Burnout in the New Year 20.01.2025 1:01:19
Yes, even with the "fresh start" of the New Year, burnout is still possible! On this week's episode of Hashtag Managed, Jess and Maddie dive into their strategies for recognizing, preventing, and overcoming burnout in business. Feeling down as an agency owner Our recent client rejection Watercooler: Personal branding vs sharing your team What's on our feed: Spenser Pratt, Trippin with Tarte How to...
114. Healthy Habits for Social Media Managers 13.01.2025 1:07:14
How is 2025 going so far for us? Spoiler alert: There have been some bumps in the [client] road. Let's talk about how to set new habits as a social media manager in the new year, including managing your clients, personal boundaries, and beyond. Topics: How our 2025 is going so far... 2025 Bingo Cards Clients who want to lower their scope The bride who washed off her makeup Demi Moore's Golden Glob...
113. Cut to the Chase: Our 2025 Marketing Predictions 06.01.2025 28:13
What trends do we expect to see in 2025? Tune into this episode of Hashtag Managed Marketing Predictions you can't miss! Topics: Leaning into founder stories Leveling up content How can brands get creative with creating their own trending audios? Will there be a rise in employee-generated content? Community!!!
112. Hashtag Managed Wrapped Part 2: 2025 Goals 30.12.2024 26:06
What are our goals going into the new year? Hear our professional and personal goals for this new year. Plus, a few submissions from our community on their goals going into the new year! Topics: New Years Superstitions Upleveling our video content in 2025 Should Hashtag Managed get a recording studio in 2025??! Hashtag Hotlines from our community of their 2025 goals
111. Hashtag Managed Wrapped Part 1: 2024 Wins & Lessons 23.12.2024 18:45
A look into our podcast analytics for 2024, and everything we are learning and celebrating from them! Topics: What is the best kind of Christmas cookie? Watercooler: Lessons learned as a social media manager for 2 years The most downloaded episode, top listeners, and more fun stats from our creator wrapped! Our "creator personality" is....
110. How We Planned a Friendsgiving & Holiday-Themed Content Day 16.12.2024 1:10:47
From location and props to content — in this episode, we’re sharing how we planned our Friendsgiving and Friendsmas content shoot. Find all the insights into what it looks like to plan our content shoot days, and all the details behind it. Topics: Choosing our words of the year The Watercooler: Gradually pivoting business and to what Emailing clients that you're OOO for the holidays Taking breaks...
109. The Evolution of Social Media 09.12.2024 1:03:21
Do you know what the first social media platform was? How about what Snapchat originally was called? We are discussing social media then & now on today's episode and ending with a few fun questions. What was one trivia question that surprised you? Let us know in the comments! Topics: Who has the best Christmas album of all time? Wrapping our Spotify Wrapped…(you’ll never guess what Jessica’s t...
108. Our 2025 Mood Board: Goals, Dreams, and Big Plans 02.12.2024 51:46
We are sharing our personal, podcast, and business goals going into 2025, come manifest with us! Plus, we may or may not be talking about Target Chris Kringle...aka the Sexy Santa campaign, Wendy's social media game, and what to post during holiday season slowdowns. Listen now!
107. Hashtag Managed Favorite Things: Beauty, Office, Wellness Products We Can't Get Enough Of 25.11.2024 1:00:19
In this episode, we’re sharing our ultimate favorites—from beauty must-haves to office essentials and home items that keep us going. These are the items we love, use daily, and can’t stop raving about. Whether you’re looking for inspiration for your next purchase or just curious about what we’re obsessed with, this episode has it all!
106. Why Did They Take That Away?! Social Media Features We’d Bring Back 18.11.2024 53:33
Do you ever miss circa 2016 Instagram? There are so many features that have been added to Instagram AND so many that have been taken away since then. On this week of Hashtag Managed, we are living on those nostalgic vibes and discussing which features we'd bring back to IG. Plus... Topics: What we are reading, eating, playing, obsessing over, recommending, and treating ourselves to. 4 the Mems Paj...
105. Marketing Friendsgiving: What Trader Joe’s Can Teach Us About Seasonal Branding 11.11.2024 1:10:29
Pull up a chair because this week we are breaking down Trader Joe's seasonal branding and marketing strategies that make them the holiday go-to. Topics: What's the superior Thanksgiving side dish? Martha on Netflix Template and Graphic ownership with clients The Importance of Founder Content How WishingWellWashing is taking over our TikTok Feeds Six Surprising Facts That Explain Trader Joe's Secre...
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