Dan Fleetwood
Happy Market Research Podcast
Brought to you by QuestionPro, Happy Market Research is your go-to podcast for insights, trends, and expert perspectives, all delivered in a simple and engaging format. Hosted by industry veteran Dan Fleetwood, each episode dives into the latest in market research with expert interviews, actionable advice, and innovative strategies to keep you ahead of the curve.
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Episodes
Ep. 569 – The Art of Research with Susan Fader: When and how to Apply Cognitive Demographics 05.09.2022 16:31
My guest today is Susan Fader, founder of FaderFocus. Susan has run FaderFocus as a Business Strategist and Transformationalist Catalyst specializing in qualitative methods and strategic consulting. She helps clients achieve focus and get “unstuck”, reframing their energies, their confirmational biases, and the traditional ways of segmenting their customers. Find Susan Online: LinkedIn: https://...
Ep. 568 – How to Measure Consumer Emotions Using Passion Points with George Carey, Founder and CEO of The Family Room 29.08.2022 22:25
My guest today is George Carey, Founder and CEO of The Family Room. Founded 29 years ago, The Family Room is a market intelligence company that helps brands connect emotion to brand relevance and growth. Fifteen years ago, The Family Room launched a global longitudinal tracking with a proprietary framework called Passion Points. This data is used by top brands including Nike, HBO, YouTube, McDon...
Ep. 567 – Importance of Capturing the POV of Healthcare Customers with Daniel Fitzgerald, CEO and President of Apollo Intelligence 22.08.2022 26:27
My guest today is Daniel Fitzgerald, CEO and President of Apollo Intelligence. Founded in 2020, Apollo provides access to 2M healthcare stakeholders worldwide — including physicians, patients, caregivers, and allied healthcare professionals — serving the life science insights industry on its mission to accelerate health innovation to improve life. They support 80 of the top global-100 life scienc...
Ep. 567 – Importance of Capturing the POV of Healthcare Customers with Daniel Fitzgerald, CEO and President of Apollo Intelligence 22.08.2022 26:27
My guest today is Daniel Fitzgerald, CEO and President of Apollo Intelligence. Founded in 2020, Apollo provides access to 2M healthcare stakeholders worldwide — including physicians, patients, caregivers, and allied healthcare professionals — serving the life science insights industry on its mission to accelerate health innovation to improve life. They support 80 of the top global-100 life scienc...
Ep. 566 – The Art of Thinking Differently about Business Challenges with Susan Fader: What is Contextual Intelligence 18.08.2022 28:14
My guest today is Susan Fader, founder of FaderFocus. Susan Fader is Business Strategist and Transformationalist Catalyst, as well as a sought after Speaker for her original thinking of reframing business challenges and baseline assumptions. She specializes in strategic consulting and qualitative research methods. She helps clients achieve focus and get “un-stuck,” reframing their energies, their...
Ep. 565 – HMRP Monday Edition: Intergenerational Views on the Job Market – Part 2 15.08.2022 18:44
Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Mi...
Ep. 564 – Transitioning Into a new Career with Joe Mulvaney, Senior Vice President of NA for Qualitative at Schlesinger Group 11.08.2022 12:58
Today I’m joined by Joe Mulvaney, Senior Vice President of NA for Qualitative at Schlesinger Group. Schlesinger Group is a technology-led data company that delivers a broad range of qualitative and quantitative research solutions to connect human answers to business questions as a single point of access to your worldwide audiences. Prior to starting joining Schlesinger, Joe founded Quotus, a res...
Ep. 563 – Why you Should use TikTok for Research and how to get Started with Daniel Berkal, SVP of Research at The Palmerston Group 08.08.2022 24:47
Today I’m joined by Daniel Berkal, SVP of Research at The Palmerston Group. Founded in 2008, The Palmerston Group is a qualitative market research agency. Prior to joining The Palmerston Group, Daniel served in senior roles at Young & Rubicam, Research International, and Synovate. He is also a professor at Humber College in Toronto Canada. Daniel has two active TikTok channel. danielberkal a...
Ep. 562 – HMRP Monday Edition: Intergenerational Views on the Job Market – Part 1 01.08.2022 16:01
Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Mi...
Ep. 562 – HMRP Monday Edition: Intergenerational Views on the Job Market – Part 1 01.08.2022 16:01
Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Mic...
Ep. 561 – Understanding the Importance of Language and how it can Impact your Research Study with Jill Kushner Bishop, Founder & CEO of Multilingual Connections 25.07.2022 22:06
My guest today is Jill Kushner Bishop, Founder & CEO of Multilingual Connections. Founded in 2005, Multilingual Connections is a professional translation service of documents and websites, foreign language audio transcription, multimedia localization, and interpretation services. Prior to founding Multilingual Connections, Jill Culture was a Diversity & Language Consultant to Chipotle and...
Ep. 560 – In-Person vs. Digital Research with Aryn O’Donnell, Vice President of Corporate Services at Fieldwork 18.07.2022 19:06
My guest today is Aryn O'Donnell, Vice President of Corporate Services at Fieldwork. Find Aryn Online: LinkedIn: https://www.linkedin.com/in/arynodonnell/ Website: https://www.fieldwork.com/ Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.c...
Ep. 559 — How Cryptocurrency and Blockchain Play a Role in the Insights Industry with Sebastian Syperek, Head of CX & UX Research at Kaiser-X Labs 05.07.2022 17:03
This episode is in collaboration with MRMW Virtual Summit 2022. Today I’m joined by Sebastian Syperek, Head of CX & UX Research at Kaiser-X Labs. MRMW Virtual Summit 2022 Website: https://www.mrmwsummit.com/ Find Sebastian Online: LinkedIn: https://www.linkedin.com/in/sebastian-syperek-57b6aa19/ Website: https://www.kaiser-x.com/ Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn:...
Ep. 558 – HMRP Monday Edition: Independence Day; Roe v. Wade; & Generational Differences with Chris Hauck, Founder of HauckEye, and Erin Sowell, Founder of Thoughtful Research 04.07.2022 41:44
Today I’m joined by Chris Hauck, founder of HauckEye. HauckEye is a marketing research consultancy providing insights through deep ethnographic and experiential research. Erin Sowell, founder of Thoughtful Research. Thoughtful Research helps businesses understand and meet the sustainability, inclusion, and wellness needs of their customers and employees. Find Erin Online: LinkedIn: https://www.l...
Ep. 557 – Why Shoppers are Changing and how it Impacts Brands with Rebecca Brooks, Founder & CEO of Alter Agents 27.06.2022 25:41
My guest today is Rebecca Brooks, Founder, and CEO of Alter Agents. Founded in 2010, Alter Agents is based in Los Angeles California and is a full-service, strategic market research consultancy reimagining research in an era of shifting decision-making. Prior to founding Alter Agents, Rebecca has held senior roles at top market research agencies including Hall & Partners, Dialogue, and Diagno...
Ep. 556 – HMRP Monday Edition: Tips For Managing Your Gen Z Employees 20.06.2022 20:42
Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com www.bensound.com"Thong Song" by Sisqo...
Ep. 555 – The Role of Empathy in Your Business and Research with Rob Volpe, CEO of Ignite 360 16.05.2022 28:45
Today I’m joined by Rob Volpe: Author, Speaker, CEO, Chief Catalyst, and Empathy Activist at Ignite 360. Ignite 360 is a consumer data-driven insights and strategy company based in San Francisco. Their work has three primary goals: Elevate your thinking. Expand empathy. Explore through intuition. They work with the world's leading brands including Pepsi, Wells Fargo, Microsoft, and Whole Foods...
Ep. 554 – Getting to Know the Metaverse with Vera Chien, Executive Director of Global Research, Insights, & Analytics at Warner Media 12.05.2022 15:31
This episode is in collaboration with MRMW North America 2022. Today I’m joined by Vera Chien, Executive Director of Global Research, Insights, & Analytics at Warner Media. Warner Brothers Discovery was founded nearly 100 years ago. Annual revenues are estimated at $36B with 26,000 employees globally. Some of their brands include Adult Swim, AT&T, Boomerang, Cartoon Network, CNN, HBO, and...
Ep. 553 – Understanding how to Leverage Ecosystems in Your Research with Vidyotham Reddi, Director of Growth Analytics & Market Intelligence at Mars 12.05.2022 11:40
This episode is in collaboration with MRMW North America 2022. Today I’m joined by Vidyotham Reddi, Director of Growth Analytics & Market Intelligence at Mars. Mars is an American family-owned multinational manufacturer of some of the world's most iconic products including M&M’S®, SNICKERS®, ORBIT®, EXTRA®, and Skittles. Prior to joining Mars, Vidyotham served as an insights leader at AT...
Ep. 552 – HMRP Monday Edition: John Dick, Founder & CEO of Civic Science; Managing Gen Z in the Modern Workplace 09.05.2022 43:11
Today I’m joined by John Dick, Founder and CEO of Civic Science. Founded in 2007, Civic Science is a consumer intelligence research platform that polls millions of Americans each week covering thousands of topics. Their proprietary InsightStore analyzes the responses so decision-makers can discover the market and cultural trends. There are a few things that are very interesting about Civic Scienc...
Ep. 551 – IIEX 2022 North America Conference Series: Sean Mulkerron, Vice President of Client Development at Engine 05.05.2022 4:26
IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Sean Online: Sean Mulkerron, Vice President of Client Development at Engine LinkedIn: https://www.linkedin.com/in/seanmulkerron/ Company: https://www.enginegroup.com/us/ Email: sean.mulkerron@enginegroup.comPhone: 617-851-8479 Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/j...
Ep. 550 – IIEX 2022 North America Conference Series: Jessica Gaedeke, CRO at GutCheck 05.05.2022 5:46
IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Jess Online: Jess Gaedeke, CRO at GutCheckLinkedIn: https://www.linkedin.com/in/jgaedeke/Company: https://www.gutcheckit.com/ Email: jessica.gaedeke@gutcheckit.com Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online...
Ep. 549 – IIEX 2022 North America Conference Series: Harrigan Davenport, Marketing Manager at Conjoint.ly 05.05.2022 3:55
IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Harrigan Online: Harrigan Davenport, Marketing Manager at Conjoint.lyLinkedIn: https://www.linkedin.com/in/harrigan-davenport/ Company: https://conjointly.com/ Email: harrigan.davenport@conjointly.com Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.tw...
Ep. 548 – IIEX 2022 North America Conference Series: Belinda Brown, Director Of Marketing And Business Development at Gazelle Global 05.05.2022 2:12
IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Belinda Online: Belinda Brown, Director Of Marketing And Business Development at Gazelle GlobalLinkedIn: https://www.linkedin.com/in/belinda-s-brown/ Company: https://www.gazelleglobal.com/ Email: bbrown@gazelleglobal.com Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jamin...
Ep. 547 – IIEX 2022 North America Conference Series: Julie Kurd, Vice President of Sales & Revenue at Chadwick Martin Bailey (CMB) 04.05.2022 4:33
IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Julie Online: Julie Kurd, Vice President of Sales & Revenue at Chadwick Martin Bailey (CMB)LinkedIn: https://www.linkedin.com/in/juliekurd/ Company: https://www.cmbinfo.com/ Email: jkurd@cmbinfo.com Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www...
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