Hanson & Hunt

Interview edition - Jay Baer, president, Convince & Convert, discusses why content is important to PR pros and marketers, the "farming principle" when it comes to the success of your content efforts and what he is excited about when working with his clients today. And, Hannah Godfrey, North American Food and Beverage Lead for Brandwatch, talks about the importance of social listening and content c...

LinkedIn has opened up its publishing platform to all U.S. users. So, is it for everyone? We also look at a unique way to promote tourism in Minnesota. Plus, the relationship between PR pros and reporters, the definition of a "corporate" blog and Derek Jeter jumps into the content business with some of the biggest names in sports. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ello is everywhere, so Arik and Kevin consider the immediate reaction and what its launch means to the social space. Also, should someone tasked to lead social business within a company also have a strong online presence? Millennials seem to be the focus of every marketer and campaign. Plus, a PR plan for messaging the earnings gap between a company's CEO and employees. Learn more about your ad ch...

Interview edition - Scott Monty, the executive vice president of strategy at SHIFT Communications, discusses moving from Ford to the agency side, his view of real-time marketing, how to mobilize employees for advocacy and more. Plus, he even offers some advice for parents related to social media and kids. Learn more about your ad choices. Visit megaphone.fm/adchoices

Interview edition - Chris Boudreaux and Susan Emerick, co-authors of "The Most Powerful Brand on Earth," talk about the state of employee advocacy programs in companies, what they offer employees, businesses and what you should think about if you're looking to get a program started. Learn more about your ad choices. Visit megaphone.fm/adchoices

Lawyers are crucial to the success of a company or brand's social media program - so how can communicators and marketers make sure the Law department doesn't slow things down? Arik and Kevin have some ideas. Also this week, a study points out the inefficiency of the average marketer's workday. Plus, finding the right perspective on social media engagement and the push to become a true social busin...

Is Barbie's Showcase page on LinkedIn evidence of a successful brand digital marketing campaign? Arik and Kevin also discuss the lure of real-time marketing, PR's potential use in lead generation, early adoption by brands of new platforms and tools (Instagram's Hyperlapse app) and Arik reveals why he left the corporate world behind and set out to build a solo PR career. Learn more about your ad ch...

The Fortune 500 is increasing its use of social media - except in the area of blogging. What else does a new study say? We talk about it with the Umass Dartmouth researcher behind the interesting data. Also, what is "click flu"? Does your business have it? Plus, measuring engaged time on your content and websites, Twitter changes up its timeline, and Kevin shares some of the challenges he's facing...

Guest co-host Lee Odden of TopRank Online Marketing, and author of "Optimize," offers his perspective on how companies and brands should build a content strategy. Also, should publishers - and companies - repost and reuse their online content? A new report on the challenges that journalists face and their content needs from companies. Plus, the PR and marketing lessons of the Ice Bucket Challenge....

How are companies and brands managing influencer relations? It's a broad topic and Arik and Kevin discuss several aspects of it, including working with bloggers. Also this week, why are there so many women working in PR? Plus, Red Bull's content machine and Facebook's decision to end like-baiting. Learn more about your ad choices. Visit megaphone.fm/adchoices

Interview edition - Holly Spaeth, supervisor of marketing communications/social at Polaris, tells Arik and Kevin about her team's role in several recent motorcycle launches for the company. She also discusses her team's structure, the changes in the approach to social media at Polaris over the last few years and her unique approach to hiring. Learn more about your ad choices. Visit megaphone.fm/ad...

Guest co-host Lionel Menchaca of W2O Group talks about his role there, his pioneering work in social media at Dell and why he sought a new direction for his career. In the weekly news recap, Lionel chats with Arik and Kevin about a blog post that suggests company blogs should be judged by the number of comments they receive. Also, they discuss a post by Jay Baer that could get companies and brands...

Digital transformation is underway at companies of all sizes - but how is it going? Arik and Kevin discuss a report tracking the benefits and challenges of the effort. Also this week, some trends in the evolution of social media - have you heard of the rise of "dark social"? Microsoft announced layoffs in a clumsy way, brand journalism has matured, press releases need some help to stand out, and a...

What's the secret to making memorable videos for YouTube? What are big brands thinking about in terms of their approach to global social media and paid media? Arik and Kevin kick off this week's show with those topics. They also talk about employee advocacy, ghostwriting, sponsored content (do consumers trust it?), Twitter's new analytics and a project in Minneapolis that got some buzz during the...

Arik and Kevin discuss some projections for spending on digital among CMOs, a new take on the "Every Company is a Media Company" mantra, suggestions for future job titles in social media and marketing, Taylor Swift's thoughts on building an audience, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

Arik and Kevin discuss a survey of PR pros about paid media, blogging habits and best practices, GE's new "Pressing" site and Facebook's controversial A/B testing in the news feed. Learn more about your ad choices. Visit megaphone.fm/adchoices