Hanson & Hunt

Our 5th anniversary edition - Thanks for listening! The Quick News & Quick Takes segment this month includes Ogilvy's latest Global Media Influence Survey (4:00), why you're seeing posts from people you don't follow in your Instagram feed (5:40) and some mobile marketing data at the halfway point of 2019 (8:10).The Talking Points Spotlight features an ice cream vendor who decided to do something a...

Our interview episode for June features Chris Iles, senior director, Brand Experience and Innovation, with the Minnesota Twins. With the team having its best season in years, he's got a great gig. Iles talks with us about his career, role and his team with the Twins. Plus, how the Twins approach creative content and innovation for the experience fans have with the team both inside and outside Targ...

The Quick News & Quick Takes segment this month includes the 2019 Social Media Marketing Industry Report from Social Media Examiner (3:20), a report on podcasting behavior and podcast advertising (6:10) and a revealing study that examines the state of social media teams (8:15).The Talking Points Spotlight features the Wikipedia drama with The North Face (13:10).And, the Talking Points in this epis...

Our interview episode for May features Maggie Habashy, director of external operations for the 2019 Minneapolis Final Four Local Organizing Committee. She talks with us about her role on the committee, what it was like to be part of the Final Four, and the lessons learned by stepping out and experiencing a big event like that in her PR/communications career. For show notes, visit TheTalkingPointsP...

The Quick News & Quick Takes segment this month includes stories about Facebook’s redesign (3:05), Instagram tests hiding likes (4:45) and Cision's 2019 State of the Media report (6:55).The Talking Points Spotlight features a milestone for Delta’s Sky magazine (9:40), plus a heads-up for our Minnesota listeners about an event the weekend of May 18-19 called “Doors Open Minneapolis” (12:05).And, th...

Our latest “Hot Topics” edition focuses on Instagram Stories. We’re joined by Michelle Voss, director of social media for the University of Minnesota Athletics Department; Caitlin Hannah, social media strategist at Explore Minnesota Tourism; and Carrie Wyman, director of marketing at Brandpoint. In this discussion, we cover: how they are using Instagram Stories, how they’re creating them, their st...

The Quick News & Quick Takes segment this month includes stories about “Gullennials” who trust people online more than their parents (3:25), a website making it more clear when articles are old (5:15), and an “unpopular” list of marketing trends for 2019 (6:50).The Talking Points Spotlight features Budweiser’s tribute to NBA great Dwyane Wade (10:10).And, the Talking Points in this episode feature...

The Quick News & Quick Takes segment this month includes the latest data on podcast consumption, and a Facebook exodus too (2:50), how Instagram is being used to spread hate (4:50), and media trends highlighted at SXSW (7:55 ).The Talking Points Spotlight features a timely basketball-themed event from Land O’Lakes (11:00).And, the Talking Points in this episode feature discussions about how newsro...

Our interview episode for March features Ron Zywicki, managing director and partner at the David James Group. He talks with us about working with nonprofits on rebranding, what  to take into account with those projects, and more. For show notes, visit TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group....

The Quick News & Quick Takes segment this month includes discussions about the 2019 Edelman Trust Barometer’s emphasis on employees and their employers (4:40), a survey that suggests CEOs want to talk sales, not social issues (6:45) and a Facebook report on what Instagram users expect from brands (8:10).The Talking Points Spotlight features a social media-friendly destination in Puerto Rico that K...

Our interview episode for February features John Lucas, assistant vice chancellor for Communications at the University of Wisconsin. He talks about his work managing internal and external projects, which focuses on helping UW tell its own story on a variety of channels. He also highlights his team and the content they produce, the university’s use of social media, his vision for guiding various co...

The Quick News and Quick Takes segment this month includes stories about research into the true pace of the spread of a technology platform or behavior online (4:55), a new AI tool for reporters at Forbes to provide thought-starters for their stories (6:20), and a survey of public attitudes about what the social media platforms serve up in their algorithms (7:45). The Talking Points Spotlight feat...

Here’s our first “Hot Topics” edition of 2019. The focus of this one is on executive use of social media. We’re joined by Tom Buchheim of American Family Insurance in Madison, Wisconsin, a company whose program with CEO Jack Salzwedel is recognized as one of the most dynamic and successful among Fortune 500 brands. Buchheim and Salzwedel’s work earned a 2017 PR Daily Award for Best Executive Visib...

This road trip episode from our recent visit to Madison, Wisconsin, gave us a chance to reflect on some lessons from the various stops on our career path. Also, we tackle a few career questions we’ve received recently: advice for the college student who feels like they’ve done a lot to prepare for a communications career but still can’t quite get their foot in the door, advice for experienced comm...

Our first-ever road trip episode, recorded in the car on the way to Madison, Wisconsin. So It’s a much different format than you’re used to from us. We asked you for questions related to your work in communications, so we took them one by one as we made our way through the Badger state. Pardon the in-car road noise! Topics include: Email marketing, paid social, managing digital communications duri...

We recorded this episode at the University of Wisconsin. The Quick News and Quick Takes segment this month includes stories about Facebook’s business and PR troubles (4:10), data about Instagram Stories (7:10), and why the news consumption habits of high school students will require big changes for the news industry (9:25). The Talking Points Spotlight features a “Mythbusters” campaign at the Univ...

It’s our 100th show - thanks for listening! Here’s a bonus episode for November, as Arik talks with Natalie Bushaw, senior director of Public Relations and Internal Communications at Life Time. In this interview, she talks about her role in leading how Life Time communicates both externally and internally, her career (agency and corporate) and the importance of earned media, among other topics. Fo...

Thanks for listening! Here’s our November episode: The Quick News & Quick Takes segment this month includes a great resource for employee advocacy programs (2:30), blogging stats and trends from Orbit’s annual survey (6:15) and a writer’s idea on how to fix podcasting before it jumps the shark (8:20). The Talking Points Spotlight highlights a battle of the bands in Minnesota, to help raise money t...

Thanks for listening! Here’s the latest edition of our “Hot Topics” series. The focus of this show is on influencer marketing. We’re joined by Chanel Schmidt from Sleep Number and Maggie LaMaack of Fast Horse. They bring their perspective, from working with influencers of all kinds, so we cover quite a bit in this conversation: How to identify and evaluate potential influencers, tools, metrics, ri...

Thanks for listening! Here’s our October episode: The Quick News & Quick Takes segment this month includes stories about the use of social media by the Fortune 500 and the popularity of the platforms (2:15), what people expect when they interact with a brand or company on social media (5:25) and an interesting survey of PR and social media salaries (7:30). The Talking Points Spotlight is on a uniq...

Thanks for listening! Here’s a bonus episode for September, as Arik talks with Felicia Johnson, social media manager with the Minnesota Vikings. In this interview, she talks about her role on the front lines of the NFL. Cool job! Johnson also talks about the fact that women are behind many of the social media accounts for professional sports teams. And, she offers advice for anyone looking to brea...

Thanks for listening! Here’s our September episode: The Quick News & Quick Takes segment this month includes stories about how people get their news in social media (5:45), a look at new data about social media advertising (7:45) and tools that aim to help increase employee engagement (9:15). The Talking Points Spotlight highlights how Land O’Lakes honored female farmers with a custom country song...

Thanks for listening! Here’s a bonus episode for August, as Kevin talks with Chad Mitchell, former senior director of digital communications at Walmart, now with Perfect Sense as a VP, Corporate Practice. In this interview, he talks about his career at Walmart and the company’s approach to storytelling. He also discusses the challenges for corporate communications departments today when it comes t...

Thanks for listening! Here’s our August episode: The Quick News & Quick Takes segment this month includes stories about declining engagement on Facebook (5:10), a study about executive decision-making: do they go with their gut or with data? (6:45) And, the smart audio report from NPR and Edison Research (8:30). The Talking Points Spotlight highlights a PR and marketing campaign from Blue Cross an...

Thanks for listening! Here’s the second edition of our “Hot Topics” series. The focus of the discussion in this show is on gender differences in the practice of public relations, and work-life balance for women in PR roles. We’re joined by Amelia Reigstad, faculty member at the University of Minnesota Hubbard School of Journalism & Mass Communication. And, Amie Hoffner, vice president and director...