Podshape

Handpicked with Naomi Simson

Business EN ↓ 101 episodes

Handpicked with Naomi Simson is a short podcast delivered each Monday which is just like having a mentoring session with one of Australia's most successful entrepreneurs. In this podcast Naomi takes questions from business owners that might need help growing starting or saving their business. Each guest is handpicked by Naomi as she shares stories, ideas and advice that might help them and anyone that has ever wanted to start a business. Naomi Simson is an entrepreneur who founded RedBalloon in 2001. She has been blogging for a decade at NaomiSimson.com, is a professional speaker, author of Li...

Author

Podshape

Category

Business

Podcast website

podshape.com

Latest episode

Mar 15, 2026

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Episodes

Operational Efficency 01.08.2023

Have you explored what your Gross Margin is per employee?     See omnystudio.com/listener for privacy information.

How to go from zero to hero 30.07.2023

In this episode a give a reality check to this pre-revenue founder. I think it is important to ask challenging questions, to hold up the mirror but also to offer some alternatives. There are althernative sources of money, as I always say debt is cheaper than equity. I talk about customer funded business models, joint marketing and proof of concept.  Don't forget to rate, review and refer Handpicke...

Never Eat Alone 25.07.2023

In this short extra, I give you one of my favourite rules of buisness    See omnystudio.com/listener for privacy information.

Building authority 23.07.2023

Great conversation on where and how tocreate authority How to look at your business model to create more consistent revenue and also how to align your social contribution to your purpose statement. I even create a purpose statement on the fly. Bill has big aspirations and with these simple inexpensive activities he and his partners are well on their way to achieve their business aspirations. Don't...

The Rhythm of the Week 18.07.2023

In this short extra I explore the rythem of your buisness week.    See omnystudio.com/listener for privacy information.

Am I growing too fast? 16.07.2023

Growing a team as a startup can be difficult - where do you find talent I offer some suggestions on how to attract like minded people. We discuss how to find funds for captial infrustructure. Andrew shares some of his successes and I asking him about his super power and where he needs to spend his most valuable resource - his time.. Would partnerships work? His vertical farming is such a great con...

From chaos to calm 16.07.2023

This is much more than a life style business, Bethany has a clear sense of purpose, is getting great traction and now she is set to fly, however she needs to make it work for her. We talk about her playing to her strengths, how she finds team members and also whether franchising is an option. Don't forget to rate, review and refer Handpicked.  Thanks to our season sponsor - BIZCOVER , see the link...

What Does the Intel Say? 11.07.2023

In this short extra, Naomi wants to know what your buisness intel is telling you?    See omnystudio.com/listener for privacy information.

Beyond the personal brand 09.07.2023

Building brands in service businesses can be a challenge - but when you get it right then you will be speaking with the right people at the right time - and it can become very cost effective. Maria's questions are great and will help any business owner looking to build sales as well as inspire the team around you. Don't forget to rate, review and refer Handpicked.  Thanks to our season sponsor - B...

Bottlenecks In Your Buisness 04.07.2023

In this short extra, we explore the bottlenecks in your buisness and what to do about them.    See omnystudio.com/listener for privacy information.

How to Get People to Trial 02.07.2023

Matt has one of the most compelling customer promises that I have heard. We have a great conversation about growth, finding more customers, competing against faceless online portals and building an entry level product. This is an inspiring episode that will help any business owner think through growth opportunities. Don't forget to rate, review and refer Handpicked.  Thanks to our season sponsor -...

Beware Of Scams 27.06.2023

In this short extra, beware of the scam    See omnystudio.com/listener for privacy information.

How to stand out 25.06.2023

Anthony has a great looking coffee brand primarily pitched to millenials, he wants to know how to stand out in the competitive digital landscape. And I provide some different ideas that would be very cost effective. I talk through alternatives to paid media and I make suggestions on how to build a tribe around the brand. I help Anthony work through the idea of what a partnership might look like an...

The Checklist Manifesto 20.06.2023

A short extra on the importance of having a checklist in your business   See omnystudio.com/listener for privacy information.

Winning with Wine 18.06.2023

In this episode our energetic founder is on to a great idea, but Joanne needs the insight to understand what are the most effective marketing channels for her. I give lot's of 'silver bullets' of great ideas for her to to try. I talk about building owned media channels, and building real relationships with customers. Don't forget to rate, review and refer Handpicked.  Thanks to our season sponsor...

Handpicked Is Back - Season 4 12.06.2023

Season 4 of Handpicked is out this Monday 19th of June Right now more than ever business needs all the help they can get and in this series, Naomi gets to speak to business owners and founders about not only growing their business but surviving this pandemic.  Don't forget to rate, review and refer Handpicked.  Thanks to our season sponsor - BIZCOVER , see the link https://www.bizcover.com.au/    ...

The one essential for any founder 26.12.2021

So I have finally been 'stumped' for words. Twice Marty has reinvented the concept of the photo booth for events. He asks me a number of questions about the economic environment, the start up eco system and also marketing. But then come two questions that are not easy to answer. 1. Would I start RedBalloon now? 2. What is one thing that is an absolute must have for a start up? Hear what I have to...

What makes a business owners successful? 19.12.2021

Tamsin sees that Entrepreneurs can play a big role in leadership throughout our economy, she wants to know about success and whether it is dependent of 'personal development'. Sitting still is never an option for business owners but how do you know where to spend your energy? See omnystudio.com/listener for privacy information.

Remember the basics of supply and demand 12.12.2021

Moving to Melbourne Australia, from Romania  to start a property development business in January 2020 might not have been the ideal time for Dan to kick of his business. However with a little traction he is keen to understand about the approach to market, market dynamics, and getting the most from the team around him. See omnystudio.com/listener for privacy information.

My Start up is ready to blossom - now what? 05.12.2021

Gaby has seen a business opportunity to create an app which helps millenials earning an income from savings. She has launched Blossomapp and she asks me questions about where to get more customers, who she should hire first, and how she should position the business. This start up is ready to blossom. See omnystudio.com/listener for privacy information.

The power of partnerships 30.11.2021

Why go it alone? Naomi believes in the power of partnerships. In this short extra she tells us why.  See omnystudio.com/listener for privacy information.

We know culture is essential but how? 28.11.2021

As a successful entrepreneur who sold her thriving enterprise Leigh wants to give school aged students the opportunity to learn about entrepreneurship. She has seen significant growth in rural areas and has students throughout Australia. She is asking questions about creating team, recognising great work and how to create a winning culture. When the team is anywhere and everywhere.     M...

Pitching for investment - extra 23.11.2021

It’s a tricky business pitching our business to investors. In this short Handpicked Extra , Naomi reflects on her time on Shark Tank AU and also around a new way to find investors. To find out more about Clearco our sponsor  https://clear.co/partner/naomi-simson/ See omnystudio.com/listener for privacy information.

Tennis ignites a passion for business 21.11.2021

Tim is a relatively new entrepreneur with a passion for tennis and fitness. He is looking to diversify and grow beyond his current business model. Having built his website he wonders about formal education versus the 'school of hard knocks'. His passion is infectious.  To find out more about Clearco our sponsor  https://clear.co/partner/naomi-simson/   See omnystudio.com/listener fo...

3 metrics for business growth 16.11.2021

In this short extra Naomi offers advice on the 3 metrics to watch for business growth.  Find out more about Clearco here  https://clear.co/partner/naomi-simson/ See omnystudio.com/listener for privacy information.

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