Hammer & Grind : Built For Contractors

Just like you can’t catch bass without the right bait, you can’t attract your target audience without the right marketing. Listen in to learn how to scale your marketing, leverage data, and start reeling in your ideal clients! In this episode, we talk about… Why your marketing must focus on specific clients, not just what you can get The importance of knowing where your audience hangs out Changing...

Women working in the trades is growing more common. Elyse Parks shares her experience of finding her place in the trades, how and why contractors should add more women to their crew, and advice for women interested in a career in the trades industry. In this episode, we talk about… Elyse’s transition from the corporate world to the trades industry How Elyse and her fiance handle disagreements and...

Referrals are great but having a marketing strategy is key for contractors. Matt Thibeau breaks down his 7 Step Marketing Method to help contractors build their reputation and business! In this episode, we talk about… Matt’s experience as a one man show marketing department The biggest mistakes contractors make when it comes to marketing Reactive marketing vs. marketing with intention Seven Step M...

Check out these helpful suggestions to find the labor you want, understand how to pre-qualify customers, and why it’s time to up your marketing game! In this episode, we talk about… 1. Where can I find GENERAL labor? People in the food industry, specifically cooks Big box/construction retail store employees typically have great customer service skills High school trade or vocation students interes...

A common mistake contractors make is competing on price. Listen in for simple ways to shift your mindset and increase your value without competing on price! In this episode, we talk about… Raising the value of your business by raising the expectation of the customer Why you shouldn’t position your services as a commodity Using intangibles like customer service, employee vetting for increased value...

Ever considered going into business with your spouse? Justin and Kristin Bender shed light on what it’s really like to run a contracting business together as husband and wife. In this episode, we talk about… Why working together as spouses is complicated, incredible, and challenging What it was like for Kristin to jump into a contractor business with zero trade skills How Justin and Kristin’s role...

Blog posts are an easy way to build your SEO and your reputation as an expert in your field. Whether you’re answering customer questions, documenting the process of a project, or using video to show your services, learn how you can start using blogs today! In this episode, we talk about… Inspiration from Marcus Sheridan and how he leveraged blogs to build his business What a blog is and different...

If you’re stuck in the Crazy Cycle of contracting or you’re not profitable, it’s time to reevaluate and make some changes. Robert Molinet describes the benefits of investing in personal development and the power of believing you can rewrite the story of your life and business! In this episode, we talk about… What prompted Robert to level up his landscaping business How Robert responded when a clie...

Video content has been around for a while yet so many people fail to take advantage of this easy sales tool. Chris Burk breaks down why video content is king and why you should get started with video today! In this episode, we talk about… Why some form of video content is essential to your website and social media platforms Basic strategies for creating videos: Get clear and know your target audie...

Happy 2022! There’s a big difference between knowing what an intention is and being intentional in your life and business. Brad dives into the importance of being intentional and reviewing your goals from last year, and how you can set and achieve goals with more intention in 2022! In this episode, we talk about… Why does being intentional matter? The importance of reviewing 2021’s goals and numbe...

Even if your wife doesn’t work alongside you in your contracting business, it’s important to be on the same page. Brad’s wife Bethany shares what it’s really like to be a contractor’s wife. In this episode, we talk about… What it’s like being married to a contractor The learning curve that comes with being newly married and a contractor’s wife How the financial stress of a new contractor’s busines...

Sales isn’t always about numbers. Drew Collins explains why providing value to customers is key and encourages contractors to shift their mindset, charge more and start investing in themselves and their business!  In this episode, we talk about… Drew’s experience of making $15/hr as a contractor to becoming a Profit Club Ambassador What Drew’s sales process was like before shifting his mindset tha...

You must have the right mindset to not just sell a customer, but make them believe you can provide what they want. Listen to learn why you must believe selling is a positive experience and helpful tips for making your sales calls more successful!  In this episode, we talk about… 3 Questions to ask yourself about sales:  1. Do I believe selling is a negative experience? 2. Do I think prospects lie...

What if you suck at sales and don’t even know it? Take a moment to step back and really look at your sales process!  In this episode, we talk about… What if you suck at sales and don’t even know it? What the word “Free” really says to your customers When you discount, you're going to get people who look for discounts Why you should stop negotiating with yourself and charge right We have two ears a...

The way to success isn't just a one-and-done process; it’s dynamic. In order to achieve success, you need to improvise yourself, adapt to changes, and overcome challenges. In this episode, we talk about… Why do most of the contractors fail? What one should do if s/he has lost their path to the goal? Which path should one take to get success? Improvise, adapt and overcome — everything you do not al...

Without pressure, complacency sets in. But with too much, you get stressed, overwhelmed, and unhealthy. So, is pressure good or bad? In this episode, we talk about… Some self-inflicted pressure the guys have taken on recently. Why you sometimes need to learn to say no. How diversification over specialization in your business can be dangerous, because it can dilute your product and skills. Achievin...

Construction hasn’t always had the best image, despite having a good side. It’s time to make a change! In this episode, we talk about… How the not-great contractors and construction workers out there can ruin the image of the industry for the rest of us. Why protecting a false image of success is a mistake. How some contractors who seem to be doing well and living large on social media might not b...

Your employees have to feel significant and feel what they’re doing has meaning in order for your business to be the best it can be. In this episode, we talk about… The definition of significance. How encouraging some level of autonomy amongst your employees helps. Why it all goes back to hiring the right people. How software like Trello and Asana can help you keep your team organized. Finding sig...

What is the culture of your workplace right now? Are you fostering an environment people want to be in? Listen up to learn more about how to create the best culture around. In this episode, we talk about… The definition of workplace culture and the two different facets of your company’s culture. How culture starts with your core values and company’s mission statement. How customers will pick up on...

Today’s topic is incredibly important, even though it’s a topic that’s often overlooked in business coaching circles. In this episode, we talk about… How construction workers are four times more likely to commit suicide than the general population. Stressors that business owners face which can contribute to poor mental health. Why running your business efficiently can improve your mental health. T...

Just about everyone can relate to this phrase, and while it does technically imply growth, it’s something people say when they’re upset and frustrated about how things are going. But is that the right mindset? In this episode, we talk about… How the original intent of the phrase “2 steps forward, 1 step back” was positive - because it ultimately means that your needle is moving forward. How it’s n...

Are you aware of how your ego affects your sales? It’s a common struggle for everyone so listen up as the guys share the power of suppressing your ego and why you don’t always have to be the expert in the room!  In this episode, we talk about… Defining what ego means The difference of being conscious vs. unconscious of your ego Mistaking confidence for arrogance and finding the balance betwee...

You know you want to - but maybe you’re afraid you’ll scare off potential customers. Listen in for the breakdown of all the reasons why you can’t underbid just to try to get the job. In this episode, we talk about… How, contrary to what you might think, undercharging is a disservice to your customer, because you’ll be a “frantic finisher” rushing to get their job done. How you need to be on your o...

The guys are joined by special guest Thomas Williams, an expert in the field of sales, who is here to discuss a very important topic. In this episode, we talk about… Thomas’s background and how he started a gutter business and a remodeling business without hands-on contracting experience. Thomas’s specialties, which are business and communication. Why Thomas decided to begin participating in sales...

Back in the day, you used to be able to take trades classes in school, but a lot of that has been phased out to make more room for technology classes. This means “contractor school” essentially doesn’t exist. In this episode, we talk about… How right now is a GREAT time to be a contractor. Why even though business is booming for contractors at the moment, you should safeguard your business for lea...