Hammer & Grind : Built For Contractors

Where you’re at in your business is 100% up to you. Listen to learn how to get out of the Crazy Cycle today and create the business you want! In this episode, we talk about… Defining what the Crazy Cycle is and why you must get out now Common mistakes contractors make with pricing Why charging more money is an easier way to run a business Create the business you want that will support the lifestyl...

Whether you’re a tile contractor or not, listen to learn the value of doing work the right way the first time and being intentional in your business. In this episode, we talk about… What inspired Luke to launch a podcast specific to the tile industry How tile installation processes change depending on where you’re located Luke’s favorite parts of tiling and why he expanded into Tile Nation Underst...

Are you working harder or working smarter? Stephan Foos dives into why it’s time to ditch pencil and paper and invest in a solution that can scale your business! In this episode, we talk about… Pencil, paper, and folders: Signs your business is not scalable 2 types of contractors: Those who use tech and those who don’t Understanding which solution actually answers your business’s pain point Strugg...

Managing your time effectively is essential for any business —it’s an asset that can be lost if not utilized properly. Listen in to know why minding the time matters and how to make the most of your time while running the business. In this episode, we talk about… The three different times during the customer journey when you need to mind the time: The pre-selling time Post-sale to pre-start time P...

Are you proactive or reactive when it comes to your business? Amy Payne breaks down how to increase productivity and save yourself time, frustration, and money by organizing your business with the right technology. In this episode, we talk about… Why Amy believes the only way to maintain and grow your business is to get organized Shifting from organizing physical spaces to organizing technology fo...

Do your brand colors create a positive reaction in your clients? Listen to learn why the colors you choose for your business matter and how to use colors to attract more customers. In this episode, we talk about… How Michelle chose the name for Visibility Vixen and why color is so important Finding your brand colors based on the emotion you want your clients to feel How colors can shorten your sal...

Stop sabotaging your sales and start establishing an affinity with your customers. Listen to learn why your customers must always know, like, and trust you! In this episode, we talk about… What affinity is and how it impacts sales 3 things that must happen on every single sales call: 1. Customers must know you 2. They must like you 3. They must trust you Remember: Sales isn’t about you, it’s about...

It’s time to stop the madness of free estimates. Listen to learn why you must let go of your fixed belief system, get paid for your time and energy, and stop giving free estimates now! In this episode, we talk about… Free estimates are not a cost of doing business, it’s a cost of being stupid Understanding the difference between a basic estimate vs. consultation Why you should never offer a free d...

How you communicate with potential leads can make or break your sales. Listen to learn why you must shift from trying to make a sale to genuinely trying to help people to get the leads you want! In this episode, we talk about… 1st priority when on a sales call with a potential lead: Have a real intention to help them If you’re the owner, you should make all sales calls As an owner, you must know h...

Want to stop wasting your time with people who aren’t ready to hire you? Check out these 8 powerful questions that allow you to collect critical information, keep your pipeline full, and increase your sales! In this episode, we talk about… 8 Questions to increase your sales: 1. Is now a bad time to talk? Get the first no out of the way so it makes it easier for them to say yes. 2. How are you hopi...

Building a business requires hard work and constant action. You can’t get massive results without massive action so listen to learn crucial steps to establish and grow your business! In this episode, we talk about… Activities to generate money: Write a letter to friends and family letting them know about your business Send the letter by mail to the top 20 people on your list of friends and family...

Peter J. Harding sheds light on his passion for mindset and why you must invest in your self-improvement if you want a successful business. In this episode, we talk about… The value of honesty, being uncomfortable and why Pete chose roofing Reprogramming your mindset and battling your self-esteem The power of manifestation, visualization, and self-study Don’t expect a better life if you’re not mak...

Self-evaluation is so underrated. It is a crucial aspect of business and personal development that most people tend to overlook — to grow and thrive, it is imperative to evaluate your business. Listen in to learn why self-evaluation is such a critical component of success in business and life. In this episode, we talk about… The analogy of flying an airplane and how it is similar to running a busi...

You can’t scale a business simply by adding more services or by relying on referrals. Listen in to understand whether or not you’re really ready to scale and how to grow your business successfully! In this episode, we talk about… You have to perfect what you have before you can scale What happens to your time when you add services The benefit of narrowing your niche when you first start your busin...

Having employees that want to work for you is critical to the success of your business. Listen to learn how to make sure you have the right mindset when it comes to hiring and attracting winners to your team! In this episode, we talk about… Check your self-talk and quit saying nobody wants to work 2 Steps to Reframe Your Mind: Step 1: Start thinking in terms of positivity to attract what you want...

If you want your business to stay profitable and healthy, you must stay ahead of the curve and prepare for whatever comes next. Check out how to know if your business is ready for an economic downturn and how you can start preparing today so you’re not hurting in the future! In this episode, we talk about… Different ways to prepare for an economic downturn in the construction industry: Have ideall...

If you’re unable to pay yourself first, you don't have a financially healthy or sustainable business. Alicia Osthus dives into the basics of the Profit First method and explains why it’s time to get your finances in order so you can have a profitable business! In this episode, we talk about… Alicia’s accounting background and what led her to the Profit First method Common financial mistake contrac...

Just like you can’t catch bass without the right bait, you can’t attract your target audience without the right marketing. Listen in to learn how to scale your marketing, leverage data, and start reeling in your ideal clients! In this episode, we talk about… Why your marketing must focus on specific clients, not just what you can get The importance of knowing where your audience hangs out Changing...

Women working in the trades is growing more common. Elyse Parks shares her experience of finding her place in the trades, how and why contractors should add more women to their crew, and advice for women interested in a career in the trades industry. In this episode, we talk about… Elyse’s transition from the corporate world to the trades industry How Elyse and her fiance handle disagreements and...

Referrals are great but having a marketing strategy is key for contractors. Matt Thibeau breaks down his 7 Step Marketing Method to help contractors build their reputation and business! In this episode, we talk about… Matt’s experience as a one man show marketing department The biggest mistakes contractors make when it comes to marketing Reactive marketing vs. marketing with intention Seven Step M...

Check out these helpful suggestions to find the labor you want, understand how to pre-qualify customers, and why it’s time to up your marketing game! In this episode, we talk about… 1. Where can I find GENERAL labor? People in the food industry, specifically cooks Big box/construction retail store employees typically have great customer service skills High school trade or vocation students interes...

A common mistake contractors make is competing on price. Listen in for simple ways to shift your mindset and increase your value without competing on price! In this episode, we talk about… Raising the value of your business by raising the expectation of the customer Why you shouldn’t position your services as a commodity Using intangibles like customer service, employee vetting for increased value...

Ever considered going into business with your spouse? Justin and Kristin Bender shed light on what it’s really like to run a contracting business together as husband and wife. In this episode, we talk about… Why working together as spouses is complicated, incredible, and challenging What it was like for Kristin to jump into a contractor business with zero trade skills How Justin and Kristin’s role...

Blog posts are an easy way to build your SEO and your reputation as an expert in your field. Whether you’re answering customer questions, documenting the process of a project, or using video to show your services, learn how you can start using blogs today! In this episode, we talk about… Inspiration from Marcus Sheridan and how he leveraged blogs to build his business What a blog is and different...

If you’re stuck in the Crazy Cycle of contracting or you’re not profitable, it’s time to reevaluate and make some changes. Robert Molinet describes the benefits of investing in personal development and the power of believing you can rewrite the story of your life and business! In this episode, we talk about… What prompted Robert to level up his landscaping business How Robert responded when a clie...