HALO Talks: Elevating Wellness

"I'm very bullish on the return to boutique and studio in-person fitness," states Jack Thomas, Founder & CEO of the high end chain BASE out of Bangkok, Thailand. This discussion touches on the state of COVID in Thailand and its affect on the industry. They also chat about the cultural differences around Asia's handling of the pandemic versus the US and UK, how BASE created and leveraged a unique t...

"Part of our Mission is to conduct an amazing, two way, connected, live stream workout with coaches that see and care about you. . . and two-way is the word I want to repeat! We're one of the leaders in it, and it's what the Peloton's of the world simply aren't doing," states CEO and serial entrepreneur Kyle Bergman. A former lacrosse college athlete who went on to play on the Israeli national tea...

When asked about the digital "hybridization" of the industry, long time industry veteran Bill McBride states, "It's going to be like a swimming pool. Not all your members are going to use it, but when you sell a membership, everyone wants it! So you must have a strong virtual, digital program available, now more so then ever." This wide ranging discussion touches on the effects the pandemic had in...

"One thing campus recruiters, athletes, and professionals don't have a lot of is time," states The Athlete Book Founder, Ryan Drummond. In this update, Ryan takes us through their new point-based system focused around consuming content and creation of a leaderboard which puts coaches on the map of an athlete's career path and development. "Nobody wants to be on the bottom," he says. Among many oth...

On what ShapeLog can do for your club, Co-Founder & CEO Bryan O'Rear states, "Imagine user behavior is something that you know well in half of your facility, but that journey falls off very quickly as they traverse over into the strength and functional areas. There is now a chance for you to really understand that user behavior that otherwise was just dark. How do you plug yourself into their jour...

"There are some basic table stakes today with respect to how a member wants and expects to interact with their brand, so the days of having an app just to say you have an app. . .are over," states Bryan O'Rourke, Founder of Vedere Ventures and long time HALO sector veteran. Bryan began as a technologist in the food and beverage industry in the early 80's and entered this space in the mid 90's. Thi...

Marcus Johnson is a modern Renaissance Man! He's an independent Billboard-ranked musician and NAACP Image Award-nominated jazz keyboardist and pianist. Also the CEO and Founder of FLO ("For The Love Of") Brands , and more recently FLO Wine, he states, "My life motto is DEEPER: "Dream, Engage, Environment. Plan. Execute. Reflect. Entrepreneurs are very good at execution, but bad at reflection becau...

"There is a need for personal, human connection that will never go away, no matter how good our garage gyms get, no matter how good the technology gets, people still want to work out together. If you've been in gyms recently as I have, the places are packed," states Hillis Lake of Eleiko . Hillis has been in the HALO sector since 1979 and started his career with Joe Cirulli. He discusses how free...

With a background in planning, promoting and executing C-level, multinational conferences in the gas and oil sector, Singapore based, Ross Campbell went on to found The Fit Summit . "We started as a community business and built live events and thought leadership on top of that." He continues, "The HALO sector is such an amazing investment opportunity, however it doesn't get the airtime here in Asi...

Aaron attended the University of Texas at Austin and followed that up by obtaining his MBA. He worked his way through the ranks in a sports agency and eventually became the youngest NFL agent ever at 25. He went on to launch Revolving Mind Media and currently represents Jaylon Smith, Dez Bryant, Dennis Smith, Jr and many others. Pete and Aaron dive deep into the world of athlete endorsements, the...

Roland Memisevic is the CEO & Founder of Twenty Billion Neurons, a Microsoft M12-backed artificial intelligence startup committed to making personalized coaching and companionship accessible to all people. Having earned his Ph. D in Computer Science, Roland has been working in AI his entire career. Taylor Roth is the Product Owner for Fitness Ally, 20bn's direct to consumer, fully interactive AI f...

"I put it away and then I went back to doing my thing. I didn't realize it was going to be useful!" laughs Dr. Jason Wersland, Founder of the Theragun when asked how he got started early on. (Like most great ideas, it was born of a personal frustration.) Five different versions later (created between 2008 - 2015) Jason met experienced angel investor Ben Nazarian, now the CEO. Learn more about what...

"I always had a love for tech, what it can do, and how it can transform business . . . .and nothing is transforming fitness these days more than technology," states Adam Zeitsiff, CEO of Intelivideo . Adam has deep roots in the space, having started a video conferencing company at 22 and growing it to 130 employees, 9 offices, and $40M in revenues. This wide-ranging discussion touches on how tech...

Asked how Prospr began and what her initial pain points were, Erika laughs, "I thought I must just be a bad people manager! It wasn't until I started meeting others across different verticals that I realized, 'No, I don't stink at managing people! People are just really hard to manage . . . but specifically shift and hourly based work force!'" She discusses the ups and downs of developing software...

"Before you become this fancy Swiss Army knife, are you even a decent pocket knife first? Do you do one thing really well yet? People will cancel memberships, they're less likely to cancel relationships," states Stu Brauer, host of the WTF Gym Talk podcast and owner of Urban MVMNT . Since 2015 he's focused on the "microgym" industry which came out of his years of experience with CrossFit and bigge...

"I work closely with the Founders to align their vision with my understanding so I can go and create appropriate milestones," states Jeff Kazmucha when discussing part of his process working with clients. A fitness industry veteran, Jeff also talks about the critical importance of being an Evangelist for the companies he works with, thought processes behind scaling sensibly and properly, common mi...

Matthew and Michael Rosenberg both come from banking and finance. They saw an opening in the market that wasn't being addressed and started Solin Fitness . Initially, their model was partnering with trainers who only had large followings, but they ended up pivoting to a white label product. Matt states, "We're only as successful as our Partners are. Ultimately, they're the ones making the impact o...

"There's this race to the bottom, which is doing everyone a disservice. If your value proposition has to be driven by the fact that you can give the cheapest access to your solution, I have to question . . . do you even deserve to be in this business!? I could replace you with equipment from Amazon," states 25+ year industry veteran Jason Stowell. This pull-no-punches podcast discusses everything...

Dr. Elizabeth Stanley earned her B.A. from Yale, her M.B.A. from MIT, and her Ph. D from Harvard. She's a former Army Intelligence office and author of the recently published (and very timely) Widen The Window: Training Your Brain and Body To Thrive During Stress and Recover From Trauma. "In our culture, we spend so much time turning stress on, and never turning it off," she states. This broad dis...

"We help first, and we hunt second," states Co-Founder Matt Adey of their newly rebranded company, Good Soul Hunting . (Formerly Pipeline Partners.) Along with veteran HALO sector Co-Founders Lucy Adey, Emma Barry, and Andrea Perugini (Director) this broad discussion touches on everything from the current state of recruiting and how it's changed, to interview hints, what differentiates a good mana...

" The Confess Project is America's first mental health barbershop movement. Currently in 14 cities, it is a grassroots movement committed to building a culture of mental health, particularly for young men of color," states Founder Lorenzo Lewis. Lorenzo was clinically diagnosed with depression and, having grown up in his aunt's beauty salon, he knew he "needed to reach people where they already we...

"It's not about the exit. It's about working with the right people who recognize that this brand stands for something and they're prepared to put the resources behind it," states Todd Waks. A self-described, "serial brand marketer," Todd was diagnosed with stage 3A melanoma and moved into the HALO sector. As the CEO of  AKESO water (named after the Greek goddess of healing and curing) AKESO is the...

"I don't think the brick and mortar gym business is going away, but I do think the connection to the client is going to get much deeper outside the gym," states Jim Crowell. As a former athlete and coach with a background in finance, Jim has worked in all levels operationally of the HALO sector, as well as seen how deals are done from the outside. He chats with Pete Moore about how boutiques and b...

"It's the travel channel meets wellness," states Greg Commins, CEO of the three year old company, Three Sages Wellness . He continued, "Particularly where we are with COVID, I think there's going to be a phased approach to coming out of this." Greg is a former professional rugby player, performance coach, owner of a training business, and a designer of wellness spaces turned tech entrepreneur, wit...

Scott Welle is a #1 international best selling author, speaker and founder of Outperform The Norm , a leading program for business leaders and athletes looking raise their game and perform at the highest level. His one common goal is to help people improve and to be better today than they were yesterday. He states, "You learn your greatest lessons when you're going through some amount of adversity...