Hack Your Own PR

Brittney Rigby is a senior journalist at Mumbrella, primarily covering media agencies and editing the opinion vertical. In this episode we go deep into conversation about the state of the media landscape, contemplating the financial models beyond traditional advertising models. From The Guardian through to New York Times, Brittney shares the subscription models that are working (although the outle...

Sarah Lawrence LOVES her job. From courtroom trials to burglaries, with the occasional (possibly) haunted house thrown in, Sarah's day as a senior journalist with Nine's Central Victoria bureau is fast-moving, varied and, as you'd imagine, a wee bit crazy with all those deadlines. Sarah has been a regular on the regional media scene since 2011. She grew up in Melbourne, then worked in newspapers a...

Kimberley Furness is the founder and editor of Oak Magazine, a quarterly print publication that shines a light on regional and rural stories around Australia. Feeling fed up with going to the supermarket and never seeing magazines that spoke to her, Kimberley decided to shine a light on regional women by creating her own publication. And in 2017, Oak Magazine was born. (The story of how Kimberley...

Georgie Robertson is one of the leaders of regional PR, known for winning outstanding results for her clients and delivering great stories to media that hit the mark. The Regional PR Co is her creative relations agency based in Wagga Wagga that works with entrepreneurs, solopreneurs, small businesses and big organisations that give a damn about regional Australia. Georgie herself was raised on a s...

Sally Prosser is a voice coach who's all about helping you speak with confidence, clarity and charisma. If you're a nervous public speaker or struggle putting your story out there – if you hate the phone pitching or you're dreaming about appearing on a podcast, radio or TV then this episode is going to put the FIRE in your belly. Sally says unless you've sworn a lifetime vow of silence, your voice...

Recently I've been reading, listening, and exploring the platforms and voices of Aboriginal and Torres Strait Islander creators and which led me to the Tiddas 4 Tiddas podcast. Marlee Silva is a 24-year-old Gamilaroi and Dunghutti woman. She is a storyteller, the host of two podcasts, Tiddas 4 Tiddas and Always Was, Always Will Be, and first-time author of 'My tidda, my sister: stories of Australi...

Paradiso is a free creative and independently published bi-monthly magazine, made locally with ten thousand copies delivered across the Byron Shire and beyond. This is one of my all time fave mags, not just because I am lucky enough to be pals with the founder and publisher, Lila Theodorus and Editor, Nat Woods, but because of everything it stands for. Celebrating stunning design, our incredible N...

Charlie Hale is an English-born journalist based in Sydney, where she writes about a plethora of things women care about - from pasta to politics and everything in between. She is currently the Deputy Editor of WellBeing, WILD, and EatWell magazines. So you can imagine her plate is rather full. For this discussion, we jumped headfirst into WILD - the reasonably new print mag published by Universal...

Pru Chapman is the founder of The Owners Collective, somewhat of a small business MBA / unicorn factory, that truly knows how to add rocket fuel to business. In 2019, she experimented her way into a creative pursuit, a free wilding, curiously probing podcast, One Wild Ride, And then, amidst the chaos of coronavirus, she took a step out, in true Pru fashion and launched her print magazine. In this...

Want to secure a radio gig for your brand, your celebrity talent, or a well-known name? Fitzy and Wippa are household names throughout Sydney, and the rest of Australia for their daily lols in the morning. In this episode, I had the delightful opportunity to talk shop with Lucy Polkinghorne, the show's senior producer, and all-round funny lady. Lucy is smart as all get out, hilarious …and kindly i...

Ever dreamed of working in celebrity PR or starting your own PR agency?  In this episode, I had the pleasure of interviewing Angela Ceberano the insanely talented founder of Flourish PR, a creative communications agency, who works with some of the biggest brands and celebrities in Australia. She is an all-round delightful human as you will very soon hear. In this episode, Ange shares a little abou...

Want to learn exactly how to pitch a news story to The Project? I'm not going to lie. EVERY single client I've ever worked with has had The Project as their number one target for their media campaigns. So you can bet I was pretty damn pumped with I recorded this podcast.   In this episode, I sat down (in lockdown) with Georgia Done a field producer for Australia's award-winning current affairs pro...

Melissa Wilson is the executive editor of The Women's Network at News Corp, which has her overseeing health and wellbeing, parenting, and 'today's women': across Body+Soul, Kidspot and whimn.com.au. And of course she is the cohost of her podcast baby The Juggling Act. Melissa is the Editor of Kidspot which is Australia's number one website for parenting. For more than 10 years Kidspot has been hel...

Meet Harrison Polites – the accidental PR pro. Harrison shares Tips for PRs starting out in their career and for those thinking about going out on their own Establishing clear expectations with clients The importance of honest and transparent communication with clients and journalists Giving back to the community Why curiosity is a PRs most valuable tool  And how to read the news  Harrison Polites...

I interview Katrina Blowers, award-winning newsreader and senior reporter for the Seven Network in Brisbane about her journey through the media landscape, the hurtful comments early on in her career from a boss that drove her towards radio, what a day in the life looks like at channel 7 and tips for pitching a TV news story. Katrina's been a network correspondent for major stories including the Co...