Hack Your Own PR

Join us on the latest episode of Hack Your Own PR Podcast, where I sit down with the talented Cait Emma Burke, the Editor of Fashion Journal Magazine.  Since launching in 1991, Fashion Journal has gained a reputation as one of Australia's leading independent fashion titles that champions emerging talent and highlights important voices. In this episode, Cait takes us on a behind the scenes tour of...

If you're a female founder I feel pretty confident you'll be familiar with my guests today.   I'm joined today by the dynamic duo from top-rated business podcast Lady-Brains, Anna Mackenzie and Caitlin Judd.   Beginning as an invite-only supper-club in Melbourne for like-minded women who were starting their own brands, Lady-brains is the true embodiment of the power of connection and conversations...

Although the ol' term 'multihyphenate' is being thrown around everywhere, Cjay Aksoyoglu is a true chameleon.   I had the honour of chatting with Cjay about how she completely pivoted her career, beginning with a Juris Doctor in law and then working with amazing brands such as MECCA and Time Out Melbourne.  Now? She's in tech, having jumped on board as co-founder of an app called Crcle. Join me as...

Sarrah Le Marquand is the founding editor-in-chief of Stellar magazine and the National Entertainment Editorial Director for News Corp Australia. The list goes on, Sarrah also hosts the Stellar longform weekly podcast Something To Talk About and is a regular co-host of The Project and guest contributor on ABC Radio.  At Stellar she oversees the whole editorial offering, from print to digital and p...

Women's Health is a global, multi-platform brand and community of women with health, wellness and female empowerment firmly at its heart.    I had the amazing opportunity to chat with Editor-in-chief of Women's Health Magazine Lizza Gebilagin about the pillars, format and regular features of the publication, how she is using her role to create a more unique and diverse media landscape and what it...

Mamamia placed an intelligent bet on podcasting, right at the moment that its second, more commercialisable (if that's a word…) wave was approaching. With  52 shows and over 250 million lifetime downloads, t he publication now holds the largest independent podcast network in Australia and the largest women's podcast network in the world. I had the absolute pleasure of chatting with the woman at th...

When you think of entrepreneurship, innovation, startups and venture capital funding Forbes immediately comes to mind.  Forbes Australia shares homegrown success stories and the up-and-comers in the nation today by tapping into the deep well of real stories about success, determination, leadership and creativity. On this episode of Hack Your Own PR, Forbes Australia reporter and special projects l...

Ever wondered what it takes to get your products in some of the most iconic magazines in Australia?  Introducing Paige Victoria Leigh, the market editor and stylist for The Australian Women's Weekly. She doesn't stop at that! Paige also manages to juggle the role of assistant to director of fashion at the Australian Financial Review magazine (AFR) and T Australia magazine.  As the trusted voice of...

Hannah James is the deputy editor of Country Style magazine in Australia Now apologies in advance for the many outbreaks of laughter in this episode, Hannah is a bluddy good vibe and I thoroughly enjoyed this conversation. Hannah walks us through the DNA and readership of Country Style and exactly what to expect in each magazine.  She generously walks us through some of the regular features, from...

With over 20 years of experience editing and writing content for international women's magazines, newspaper supplements and digital platforms in London, Dubai and Asia Jo Upcraft is the seasoned journalist every small business trying to leverage their brand in the media needs to hear from.  Today, Jo is the Communications Manager at ANZA (The Australian and New Zealand Association in Singapore), a...

Hareta McMullin is a leadership mentor and employee experience strategist who has been featured in over 22 media mentions since graduating from the Hack Your Own PR program.  She is the founder of Third Space People and has a firm vision of shaking up the way we think and feel about HR. She helps businesses create epic places to work, by developing confident leaders and reimagining the employee ex...

Hospitality operators, chefs and restaurateurs get excited, this chat is for you.  Today we're going to be talking about one of my favourite topics and indeed, one of Singapore's favourite topics, food.  Introducing a household name in the Singapore food media industry Debbie Yong, a widely travelled journalist and digital content strategist with more than 15 years of experience in print and digit...

This instalment in the Hack Your Own PR Singapore Series features Anisa Menur - editor at Asia's latest tech media platform, e27.  e27 covers the latest news on emerging and disruptive businesses across south-east Asia, with the mission to empower entrepreneurs with the tools to build and grow their companies.  What a dreamy resource to have available as a startup! Tech is an absolutely thriving i...

Data and research are one of my go-to strategies when it comes to creating a newshook for a media story. But where do you get this data from and how does collecting your own data work?   Sam Elshaug from Dream Data joins me to talk about the dynamic duo of words plus numbers, and how we can weave data and insights into our comms and PR pitches to increase confidence, authority and credibility to o...

If you're a business leader, CEO, entrepreneur…or a person with big ideas, it is almost a given that you'll have Forbes on your radar - both to appear in, but also as the go-to destination for big ideas, stories of change, innovation, tech, finance and leadership. So, when I learned that Forbes Australia was launching with Sarah O'Carroll at the helm, you can bet I was more than a little excited....

Katy Gallichio is a cross-platform story-teller and producer. For more than a decade she has worked with Australia's top media brands including Network Ten's The Project, ABC Radio Melbourne and 3AW Radio. Some of the hosts Katy has produced and supported over the years include Libbi Gorr, Matt Preston and Dilruk Jayasinha. Katy has an exceptional eye for content, a nose for news and a passion for...

With more than 10 years experience in Singapore's media industry, Benita has covered food, lifestyle and travel for various brands, including Time Out, Coconuts Media and Seventeen Magazine.  Now editor at Honeycombers since 2019 (including throughout Covid!), Benita happened to fall in to journalism! Being told she was good at writing, she took it as an opportunity to do what she loved, starting...

In today's episode, your host is Lynda Williams as she launches the Hack Your Own PR Singapore Series! Lynda is a phenomenal publicist taking the reins of Hack Your Own PR in Singapore and I can't wait for you all to learn more about her and the amazing guests she'll have on the program.  Don't tune out though - this series is great for listeners everywhere - not just in Singapore!  Lynda's very f...

Not only is today's poddy jammed with juicy PR insights, it's also one of the best things to ever happen to my business.  I'm chatting with Lynda Williams, founder of the luxury travel and lifestyle agency, Vim & Vigor, that's based in Singapore. After heading up global PR for a number of exclusive hotels and resorts, Lynda founded Vim & Vigor in 2013 where she now works with values-aligned brands...

I could have chatted to today's guest for hours.  Not that Crystal Andrews, a journalist and editor who has worked for some of the biggest media brands such as Who What Wear, POPSUGAR and Daily Mail Australia, has hours to spare.  She's too busy running Zee Feed, an online publication aimed at Gen-Z that critically analyses current news and trends. Ditching the 24/7 news cycle and doomscolling thr...

Learn how to pitch to CEO Magazine. Today's guest is Ruth Devine, an award winning content editor, prolific blogger, occasional keynote speaker, who also has six published books under her belt.  Her career began on a gap year in the Middle East when she found herself working as a freelance journalist during the first Gulf War.  Fast forward 30 years and Ruth is now the Global Digital Managing Edit...

If you are a food or beverage brand or a grower or producer, you will love this next guest. Of course, if you're trying to throw company kool-aid at her, don't bother…she explains why. Jessica Yun is a business reporter at the Sydney Morning Herald/The Age with a focus on the food, beverages and agribusiness sectors.  Jessica is young, talented and going places, but she didn't always know where sh...

Today's guest is so accomplished I'm exhausted just sharing her intro. We've been sharing time across the screens for a couple of years and it's been an absolute joy to watch her business go from strength to strength. And as a HYOPR graduate, she was a standout performer, amassing over 20 pieces of coverage including articles in Smart Company, Better Marketing and Mumbrella.  Her name is Mia Filem...

Victoria Carey is a celebrated award-winning editor who has seen it all at the helm of some of Australias most loved magazine titles.  As many have said, Victoria Carey is nothing short of a publishing powerhouse time as editor-in-chief of both Country Style and Vogue Living.  In an era plagued by magazine titles closing and subscriptions dwindling, Victoria Carey revitalised and modernised Countr...

Everyone needs a sprinkle of Abbey Stuart when they enter the PR industry. She's a dynamo with confidence, conviction and creativity in spades. It was this drive and determination that had her cold calling The Nine Network for a job at the tender age of 21.  Abbey has packed a lot into her four years as a communications professional. At The Nine Network she was the publicist for Getaway and also d...