Gym World Worldwide

John Franklin ( https://twitter.com/JohnIsBuilding ) & Mateo Lopez chat with fitness recruiter, Jessie Stackhouse ( https://www.linkedin.com/in/jessie-stackhouse/ ) from Just Fitness Staffing ( http://www.justfitnessstaffing.com/ ), about what gym owners can do to improve their hiring process and attract ideal candidates. P.S. If you like our show, then you'll love the Gym World newsletter...

John Franklin ( https://twitter.com/JohnIsBuilding ) & Mateo Lopez chat with fitness entrepreneur, Matt Wilber ( https://mattwilberofficial.com/ ), about how he scaled to 10 locations, including four that bring in over $1M each. Show notes: (1:42) Introducing Matt Wilber & his start in the gym business (10:21) Opening his first location and hiring his first coach (12:42) Scaling to four lo...

John Franklin ( https://twitter.com/JohnIsBuilding ) & Mateo Lopez talk to strength historian, Dr. Conor Heffernan ( https://twitter.com/PhysCstudy?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor ), about the history of fitness and why fitness marketing hasn't changed in the last 100 years. P.S. If you like our show, then you'll love the Gym World newsletter. Every Friday, John...

John Franklin ( https://twitter.com/JohnIsBuilding ) & Mateo Lopez chat with Mike Doehla ( https://www.instagram.com/mikedoehla/?hl=en ), the former CEO and Co-founder of Stronger U Nutrition, about how he bootstrapped a nutrition business and sold it for 8-figures. Show notes: (1:26) What is Stronger U Nutrition? (2:49) How Mike got into the nutrition business (6:28) Pricing nutrition program...

John Franklin ( https://twitter.com/JohnIsBuilding ) & Mateo Lopez talk to Angelo Medici, a senior VP at Live Oak Bank ( https://www.liveoakbank.com/ ), where he reveals exactly how gym owners can use the bank to build their wealth really fast. Show notes: (1:39) What is Life Oak Bank and SBA lending? (6:12) What makes a gym bankable? (aka, good target to get a loan) (9:09) What is the debt se...

John Franklin ( https://twitter.com/JohnIsBuilding ) & Mateo Lopez chat with Jeff Schumacher, the Co-Founder of Engage Personal Training ( https://engagepersonaltraining.com/ ), about how he opened 3 gyms in 10-months. Jeff provides insight for gym owners on how to run and scale multiple profitable gyms.   Show Notes: (0:36) Introducing Jeff Schumacher (3:47) The most difficult part of running...

John Franklin (⁠ https://twitter.com/JohnIsBuilding)⁠ , Mateo Lopez, and Mark Fisher ( https://www.youtube.com/channel/UCpI_I0QUkOsTOVi-HYS-y1g ) sat down with David Thomas Tao ( https://twitter.com/d_tao?lang=en ) to talk about how he built and sold BarBend.com ( https://barbend.com/ ) – the next great fitness content brand in the industry.   Show notes: (00:58) Introducing David & being on t...

John Franklin (⁠ https://twitter.com/JohnIsBuilding)⁠ & Mateo Lopez are joined by Mark Fisher  ( https://www.youtube.com/@MarkFisherHumanBeing ) to discuss semaglutides–diabetes drugs that are creeping their way into the fitness industry. Show Notes: (0:42) What are semaglutides? (2:20) WeightWatchers buys a telehealth company (5:01) Semaglutides will be easier to market (11:18) Mark's hot...

John Franklin ( https://twitter.com/JohnIsBuilding ) & Mateo Lopez chat with Vince Gabriele ( https://www.instagram.com/vgabriele71/?hl=en ) – gym owner, author, and a marketing expert with a whole host of fitness business projects on his resumé – about how he structured his small group training model to generate 7-figures in revenue.   Check out https://www.vincegabriele.com/ to snatch a free...

John Franklin ( https://twitter.com/JohnIsBuilding ) sits down with Brian Bott ( https://www.instagram.com/brianbottfitness/?hl=en ), the Founder of Aspire Fitness, to talk about the fundamental business processes behind running multiple gym locations that generate 7-figures and owning 7-figures in real estate. Show notes: (0:44) Introducing Brian's gym & his training structure (2:52) The...

John Franklin ( https://twitter.com/JohnIsBuilding ) & Mateo Lopez chat with Kaleda Connell ( https://twitter.com/KaledaConnell ) – the CEO of Kilo ( https://usekilo.com ), a gym software with marketing and website automation to make gym owner's lives easier – about lessons learned over the years when growing a business and the importance of updating your Google Business profile. Show note...

John Franklin ( https://twitter.com/JohnIsBuilding ) & Mateo Lopez talk with Andrea Savard ( https://www.instagram.com/asavard_firepower/ ) – a Two-Brain Business mentor and the co-owner of Reebok CrossFit FirePower – where she shares the ups & downs, and twists & turns of using real estate as a financial lever. How Andrea got started in real estate (1:18) The economics of buying a lar...

John Franklin ( https://twitter.com/JohnIsBuilding ) & Mateo Lopez chat with Cassie Day ( https://www.instagram.com/cassiedayyy/?hl=en ) — an award-winning personal trainer and the Founder & CEO of All Day Fit — about all things social media and how to make big money by creating organic content.   Introducing Cassie Day & her gym All Day Fit (1:53) The inspiration behind a lane gym &am...

Mateo Lopez dives in deep with Mark Fisher ( https://www.youtube.com/@MarkFisherHumanBeing ) to discuss Mark's own super successful fit biz: Mark Fisher Fitness ( https://markfisherfitness.com/ )   What is Mark Fisher Fitness MFF? (2:55) Getting snatched in a 6-week program (6:52) Mark discusses the ups and downs of revenue from the 6-week challenge (10:10) Charing premium prices for a premium...

John Franklin ( https://twitter.com/JohnIsBuilding ) & Mateo Lopez talk to Nick Page ( https://www.instagram.com/nickpage_ttp/?hl=en ), the owner & founder of The Trainer Page, about undervalued Instagram strategies that help him generate over $15k/mo. Introducing Nick Page (0:35) How Nick's business evolved (1:09) Nick talks Instagram strategies (7:16) Just DM your followers and take...

John Franklin ( https://twitter.com/JohnIsBuilding ) & Mateo Lopez talk to Jack Wheeler ( https://www.instagram.com/360fitnesspt/?hl=en ), the founder, CEO and co-owner of 360 Fitness Personal Training. Introducing Jack Wheeler (0:30) Running a 7-figure gym that makes $100k/mo (2:29) Jack’s VIP shake program (6:44) Sales numbers per month (14:01) Social proof on all sides of the gym (20:19) Wh...

John Franklin ( https://twitter.com/JohnIsBuilding) , Mateo Lopez, and Mark Fisher ( https://www.youtube.com/@MarkFisherHumanBeing ) discuss LifeTime Fitness’s transformation and a viral gym that claims to be “the best gym in the f***ing world.”  LifeTime Fitness increases prices (0:50) LifeTime’s dynamic pricing (3:45) How gym owners should price their services (9:20) Why do people pay $300/mo to...

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk to Dani & Jason Brown about building a massive coaching business via Instagram. Introducing Dani & Jason Brown (0:40) What is the Conjugate Method? (5:38) Selling a programming business? (12:00) Selling $250k in online programs (15:33) Jason’s advice for building an online training business (22:56) Growing a 50k-pers...

John Franklin ( https://twitter.com/JohnIsBuilding) , Mateo Lopez, and Mark Fisher ( https://www.youtube.com/@MarkFisherHumanBeing ) discuss a viral gym that claims to be “the best gym in the f***ing world.” The best gym in the f***ing world (0:42) The front man for the best gym in the f***ing world (9:05) The economics for the best gym in the f***ing world (17:07) Financing the best gym in the f*...

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk to Dan Trink and Kyle Fields, the co-founders of The Fort NYC, about how they use social media to make $350k/mo from their gyms.    Introducing Dan Trink and Kyle Fields. (0:02)   The current state of the fitness industry and how it has changed.  (3:01)   Writing vs. video content for fit pros (6:36)...

John Franklin ( https://twitter.com/JohnIsBuilding) and Mark Fisher ( https://www.youtube.com/@MarkFisherHu... ) talk about the business of fitness with Pete Dupuis ( https://www.instagram.com/pete_dupuis/ ), the co-founder of Cressey Sports Performance. Show notes: Pete’s relationship with Sahil Bloom (2:36) How to get successful people to work with you? (5:35) Pete’s content strategy How to be t...

John Franklin ( https://twitter.com/JohnIsBuilding) , Mateo Lopez, and Jay Wein ( https://www.instagram.com/dicey_mcsorely/ ) bring you the best (& worst) stories from the Gym World. Show notes: Can you be a fat personal trainer? (0:23) Is there a market for overweight personal trainers (6:50) Planet Fitness’s new marketing campaign was inspired by dick pill commercials (10:44) The Bear Cave r...

John Franklin ( https://twitter.com/JohnIsBuilding) , Mateo Lopez, and Mark Fisher ( https://www.youtube.com/@MarkFisherHu... ) talk about Zumba and bad price increases. Strava’s weird price increase (0:20) How not to raise prices at your gym (9:14) The worse price increase in fitness history (11:52) Zumba’s 6 Week Transformation Program (26:31) Is Zumba the best fitness business of all time? (35:...

John Franklin ( https://twitter.com/JohnIsBuilding ), Mateo Lopez, and Mark Fisher (https://www.youtube.com/@MarkFisherHumanBeing) rank the best fitness influencers doing short-form vertical video and break down their businesses. Mr. Beast on short form vertical video (0:30) Daddy Noel Deyzel (4:47) PapaSwolio (15:10) Joey Swoll (20:23)  Greg O'Gallagher (31:55)  The winner (49:20) Megsq...

***THIS EPISODE HAS EXPLICIT CONTENT*** John Franklin ( https://twitter.com/JohnIsBuilding ) and Mateo Lopez sit with Jay Wein ( https://www.instagram.com/dicey_mcsorely/ ) to share their craziest stories from the NYC gym scene. “Seeking real CrossFit gossip” (0:46) The CEO of Garage Gym TikTok (30:18) NOBULL Lands investment from NFL (51:39) The male crop top is back (59:24)