John Franklin
Gym World Worldwide
Gym World is a weekly show about making money in the fitness industry. Join the co-founders of Kilo, John Franklin and Mateo Lopez, as they interview some of the industry's most successful entrepreneurs.
Author
John Franklin
Category
Podcast website
Latest episode
Jul 10, 2026
Where to listen?
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Episodes
Cale Owen: from scaling gyms to opening one again 02.01.2026 46:42
🌎 John sits down with Cale Owen to unpack what he’s learned from scaling hundreds of gyms, leading Gym Launch as CEO, and now stepping back toward ownership with W.O.L.F. Gyms. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here ( https://usekilo.com/gym-worl...
This gym keeps 95% of its members 26.12.2025 39:08
🌎 In this week’s episode, John sits down with Nick Palladino-King of Tribe Fitness in San Francisco to unpack how his gyms maintain 95% monthly retention in one of the most competitive markets in the country. We break down the systems behind it: clear retention ownership, weekly attendance reviews, staff incentives, and the small daily actions that spot drop-offs before members cancel. P.S. I...
The boring work that grows a stronger gym 19.12.2025 39:11
🌎 Mateo sits down with Mike Doehla for his third appearance on the podcast to talk about the boring work that actually drives gym growth. They dig into follow-up, empathy, and simple systems—and why consistency with the basics is often the difference between gyms that struggle and gyms that last. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Frankl...
He built Australia’s top gym, then sold it 12.12.2025 26:38
🌎 This week, John sits down with Ben Lucas of Flow Athletic , who built one of Australia’s top boutique gyms, scaled it to seven figures, and eventually sold it. Ben breaks down how he designed a hyper-efficient 3,000 sq ft space, entered the market at the start of a trend, and built a community that fueled word-of-mouth growth. A behind-the-scenes look at the decisions, timing, and strategy b...
The blueprint for a long-lasting gym 05.12.2025 32:03
🌎 On today’s episode, Mateo Lopez chats with Andy McCloy of BCI Sports Performance & Fitness. Andy shares what it takes to keep a gym thriving for 25+ years: focusing on coaching as the core product, hiring slow, and developing real leaders. He also breaks down how to build a brand that outlives the owner and create long-term wealth through smart plays like owning your gym’s real estate. P....
Should you still affiliate with CrossFit? 28.11.2025 43:00
🌎 In this episode, John Franklin chats with Ben Bergeron about the big question gym owners keep asking: Should you still affiliate with CrossFit? Ben breaks down how his values evolved, why he ultimately stepped away, and the key questions every owner should ask to decide whether affiliation truly supports the culture and member experience they want to build. P.S. If you like the show, then y...
The 90-day onboarding system that works 21.11.2025 44:43
🌎 Mateo Lopez sits down with Clark Hibbs from Yellow Rose Fitness to unpack the 90-day onboarding system that transformed his gym’s retention. Clark shares how consistent check-ins, personalized guidance, and clear structure help members stay for 30+ months. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of m...
The truth about gym profitability in 2026 14.11.2025 45:10
🌎 Every year, Two-Brain drops the State of the Industry report, the most complete look at what’s actually happening inside gyms. This week, John Franklin sits down with Chris Cooper to break down the 2025 numbers: why leads aren’t your problem, how semi-private models are taking over, and what’s really driving higher owner income. The real data. The real trends. No fluff. Download your free c...
Should you affiliate with HYROX? 07.11.2025 45:01
🌎 In this episode, host Mateo Lopez sits down with Conor Oakley from Forged Fitness to talk about one of the fastest-growing trends in fitness — HYROX . After nearly a decade as a CrossFit affiliate, Conor rebranded his gym and became Ottawa’s first HYROX partner. Mateo digs into how Conor made the switch, what it takes to integrate HYROX without losing your existing members, and why this...
Inside the $600K-a-month gym model 31.10.2025 1:03:23
🌎What happens when you blend a gym with a medical clinic? Jon Cheung figured it out. He built Evolve Strength — a hybrid fitness and healthcare model where trainers, physiotherapists, and specialists all work under one roof. It’s a system that keeps 7 gyms full, helps 15,000+ members, and generates up to $600K per month per location. Mateo Lopez talked to Jon about how he built it, how he structu...
These gym owners opened 42 locations in 5 years 24.10.2025 48:43
🌎 John Franklin sits down with Josh Mildren and Benny Woolford from REVL Training — the duo who launched a gym franchise during COVID and grew it to 42 locations across five countries. They break down how REVL built an $11M global brand through tight programming, a proven presale playbook, and a focus on culture that’s fueling their next move into North America. P.S. If you like the show, the...
This UK gym owner is redefining the member experience 17.10.2025 42:34
🌎 John Franklin ( https://www.instagram.com/johnisbuilding/ ) chats with Joe Gaunt ( https://www.instagram.com/joehealthlabshq ) from Zeno Health Club. They talk about creating a standout client experience and Joe's new health and wellness venture that could soon reach the American market. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks dow...
John Franklin: What I'd do differently if I opened another gym tomorrow 10.10.2025 40:00
🌎 We talk to a lot of gym owners on Gym World, but today John Franklin ( https://www.instagram.com/johnisbuilding/ ) flips the script. Mateo Lopez sits down with him to find out exactly what John would do if he opened another gym tomorrow. From the type of gym he’d run to how he’d price it, this episode is packed with lessons you can apply to your own business. P.S. If you like the show, then you...
These gym owners bring in $113K/month from CrossFit 03.10.2025 49:00
🌎 Ken Williams and Jessika Loving opened their first CrossFit gym well after the “peak era” of CrossFit. Today, they run four successful locations. In this conversation with Mateo Lopez, they break down how acquisitions, solid systems, and smart processes helped them grow after COVID and carve out a model that stands out in a crowded market. P.S. If you like the show, then you'll love the Gym Wor...
Kaleda Connell: If I opened another gym today, here’s what I’d do differently 26.09.2025 39:02
🌎 Thinking about opening a gym or fixing the one you’ve got? Kilo CEO Kaleda Connell ( https://www.instagram.com/heykaleda/?hl=en ) joins Mateo Lopez to share the biggest lessons she’s learned as a gym owner and what she'd do differently if she started today. Get insights on pricing, space, staffing, and the systems that set gyms up for long-term success. P.S. If you like the show, then you'll lo...
From broke gym to making $1.3M/year: what changed? 19.09.2025 54:24
🌎 Disclaimer: This episode contains discussion of suicide and related topics, which may be distressing to some viewers. View discretion is advised. John Franklin ( https://www.instagram.com/johnisbuilding/ ) talks with Anthony Amen ( https://www.instagram.com/anthonyamenfitness/ ) of Redefine Fitness. Anthony opens up about overcoming setbacks after COVID, the highs and lows of gym ownership, and...
5 mistakes I'll never make again running a gym 12.09.2025 44:45
🌎 Mateo Lopez sits down with Gym World's own John Franklin ( https://www.instagram.com/johnisbuilding/ ) to unpack the five hardest lessons he learned running gyms. From costly mistakes to valuable insights, John shares what he wishes he knew sooner, so you don’t have to make the same errors. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks...
She doubled her clientele and built a $42K/month studio 05.09.2025 32:56
🌎 How does a women-only gym with just 165 members make $42,000/month? John Franklin ( https://www.instagram.com/johnisbuilding/ ) talks with Nora Matthew ( https://www.instagram.com/coach_nora_matthew/ ) about Her Strength Studio, her small-group training model, and building a community for women of all ages. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John...
Why one gym gave up $700K/yr to build a better business 29.08.2025 54:34
🌎 Why would two gym owners walk away from $700K a year in large group revenue? Mateo Lopez chats with Lane and Payden Montgomery from Go Performance & Fitness about their decision to switch to semi-private training, the obstacles they hit along the way, and how going smaller gave them more control and a stronger business. P.S. If you like the show, then you'll love the Gym World newsletter. E...
The gym that scaled to 8 locations by serving an overlooked group 22.08.2025 26:59
🌎 John Franklin ( https://www.instagram.com/johnisbuilding/ ) chats with Ryan Webb ( https://www.instagram.com/ry.webbsig/ ) from Agrove Academy about the semi-private model that helped them scale to 8 locations in 2 years serving the neurodivergent community in California. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilit...
The CrossFit gym owner who’s still going strong after 15 years 15.08.2025 45:41
🌎 Mateo Lopez chats with Danny Soul ( https://www.instagram.com/dannysoul305/?hl=en ) about Team Soul Training, a CrossFit gym that's been going strong for 15 years. Discover Danny's tactics for building culture, member retention, and long-term success. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of ma...
The most creative gyms of 2025 (so far) 08.08.2025 35:07
🌎 John Franklin ( https://www.instagram.com/johnisbuilding/ ) and Mateo Lopez recap 7 of the most creative and tactical gyms they’ve featured on the pod this year. Find out how they’re growing faster, retaining more members, and boosting revenue. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in t...
The gym that maxed out at 200 members in 1 year 01.08.2025 35:24
🌎 John Franklin ( https://www.instagram.com/johnisbuilding/ ) and Mateo Lopez sit down with Matt Skeffington ( https://www.instagram.com/matt_skeffington/ ) from Fuel Personal Training, who scaled his gym to 200 members in just a year. He shares lessons from early mistakes, how he built better systems, improved team culture, and delivers a top-tier member experience. P.S. If you like the show, th...
How to build an onboarding system that converts like crazy 25.07.2025 50:46
🌎 Mateo Lopez talks to Jeremy Jones ( https://www.instagram.com/coachjeremyjones/?hl=en ) about how he built one of Arizona’s fastest-growing gyms. They talk strategy, systems, and what it takes to reach $150k/month in revenue in just two years. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fi...
She makes $48K/month helping geeks fall in love with fitness 18.07.2025 58:10
🌎 Mateo Lopez is joined by Sam Willens ( https://www.instagram.com/bodysamantix/ ) from The Micro Squad to chat about her unique online training business that offers themed workouts for nerds and fandom lovers. With nearly 3,000 members, her workouts are make fitness fun for fans of all kinds. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks...
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