Gym Business Coach Podcast

When it’s time to raise the prices in your gym, there's always a fear among gym owners that it might lead to losing some clients. Usually, you won’t lose too many clients unless you raise your prices insanely, but still, it’s never a pleasant part of running this business. But what if there is a pricing model that allows for an increase in prices without upsetting your clients? In fact, they m...

Imagine having a dozen new clients next week without launching new campaigns, spending extra money, or pitching your gym's benefits. This might sound unrealistic, as our usual strategy for attracting more clients typically involves generating fresh leads, expanding our email list, or designing new ad campaigns to draw in new members to the gym. There's also the important aspect of nurturin...

Many gym owners and trainers struggle with setting the right prices for their services, often charging less than they should. Typically, this is due to a psychological barrier rather than the true value of their offerings. It's common for trainers to undervalue their services because working out is part of their routine. They overlook that what seems easy for them can be a challenge for someon...

This episode is all about something that touches all of us – the economy. And it doesn't matter where you are in the world; the economy is creating ripples that affect everyone, everywhere. While official figures may report inflation rates of 7-8%, the numbers we see on price tags suggest a much bigger increase. Take the humble pack of rice, which has more than doubled in price in just four mo...

In this week's episode, we're diving into a big issue in the fitness world: sticking to contracts. When clients sign up for gym services, they agree to a contract, but things get tricky when someone decides to leave early. It's a common problem, and the system actually doesn't really back the businesses in these situations. Because, as a business, you have nothing really to stand o...

As gym owners, it’s easy to fall into the trap of thinking that doing everything ourselves is the best way to save money. But let’s be honest, is it really saving money if you’re spending four hours repairing a treadmill to save 200 bucks? That’s a hard no. Your time is way more valuable than the money saved on such tasks. That’s why outsourcing some of them, especially the ones that are not in yo...

At a recent Bootcamp in Vegas, a speaker's tale about a plumbing company grabbed the attention of Tim and Randy.  This company had found a unique way to distinguish themselves from competitors.  When called to address a plumbing issue, be it fixing a toilet or a leak, their plumbers always added an extra touch. They wouldn’t just fix the problem; they'd also clean the entire bathroom - fro...

Have you ever gotten a Black Friday promotion email just to ask yourself,  “Who’s this?!”  “What do they want from me?”  “Why am I even getting this?” Of course, you have.  In fact, every day, we're all bombarded with promo emails, most of which we send straight to spam without even opening them. But with Black Friday around the corner, as gym owners preparing a campaign, we can't help but...

Think about this scenario: You’ve just bought an insurance policy or signed a deal, and the very next second, the person who sold it to you is asking for referrals.  It feels like a slap in the face, doesn't it? It seems they never truly valued you but only saw you as a stepping stone to their next customer. This is why most referral programs seriously miss the mark — they end up irritating ne...

In this episode, Tim and Randy share insights from their recent experience at a bootcamp organized by Ben Newman, a top-notch performance coach. Ben has a big reputation - he's worked with many athletes, teams, and business entrepreneurs. At this event, instead of just fitness talks, Tim and Randy heard from experts across various fields. By exploring beyond their industry, they discovered val...

Life's never about the easy path, especially in the world of business.  Think about it - when was the last time you heard of a successful entrepreneur who got where they are by always choosing the path of least resistance? If you want to succeed, you need to choose your hard. Sure, it's tempting to stay in the middle, where the waves are calm and everything feels average. But mediocrity do...

Gym owners and fitness coaches often dream about growing their business and earning more, picturing a future with many gym locations under their brand. But is this grand vision always the best idea? Even though many in the Iron Circle own multiple gyms, Tim chose to remain grounded with a single location. It wasn't because he didn't have chances to expand – there were plenty over the years...

Every marketer knows the importance of a strong list. Today, Tim and Randy shed light on the magic behind it, diving deep into two marketing strategies - specifically, actionable tactics that can skyrocket your lists and pull in members and leads. Why is a list so essential? When you own your traffic, you can market to it whenever you want. There's no need to constantly buy new leads or try to...

Ever noticed in big-box gyms how personal trainers are often on the move, engaging with potential clients, hoping to seal the deal? That's the way they make money. Yet, at Tim’s gym, they've cultivated a distinct culture. They've recognized over time that many personal trainers, while experts in fitness, don’t have that innate "salesperson" touch. But here’s the deal: for the b...

In the fitness world, there's a lot of chatter about adding a 'pre-qualification' or 'discovery' call before in-person appointments. The idea is to prequalify potential clients over a brief 7-10 minute call, and hopefully, when they come in, they're more likely to sign up. Usually, Tim and Randy's gym booked direct appointments and sealed the deal face-to-face. The new...

Are you prepared for one of the most significant sales events in the US, Black Friday? While it might seem early, the time to strategize is now.  Walmart and Amazon are gearing up for Black Friday, teasing consumers with unbeatable offers. Competing against such giants and their lavish advertising might seem daunting. After all, how does one stand out when Amazon offers a 55-inch TV for just $175?...

We've all heard it countless times: "Do what you do best and outsource the rest." It's a phrase that has become almost a mantra in the business world. But is it always right?  I'd say, not necessarily.  On paper, it's logical – why waste time learning something new when you can hire someone else to do it? But here's a catch: just because you're great at something do...

With so many gurus and coaches promoting high-ticket fitness business programs that promise earnings of $50,000 or even $100,000 in a single month, it's hard for any gym owner, whether new or veteran, to ignore such promises.  And let's be honest: who wouldn't want an extra $100,000 in their pocket? But there's a catch. As you delve deeper into these glamorous figures, the shine of...

A couple of weeks back, Randy checked in with a gym owner from Iron Circle. The owner felt he'd been out of the loop. "July's been rough," he said. It wasn't just his gym. Across the board, July posed challenges for many gym owners.  Randy comforted him, saying business has its ups and downs and all that jazz. But when the owner mentioned his $9,000 Delta growth in May compared...

Imagine inheriting or buying a gym and being thrown into the deep end without the experience of years of challenges and growth in the fitness industry. This is the case with some young gym owners Tim recently spoke with. Those young men stepped into a gym model that, on the surface, seems efficient but has some lurking pitfalls. It is a personal training gym, which also functions as a big box. The...

According to the news, COVID's making a comeback, and it feels like we're getting ready for another dance-off with it. Thinking back to the first round of COVID, a lot of the stuff they told us to do just didn't pan out the way they said it would - masks, vaccines, closing up shops… but then places like Walmart kept going like nothing happened.  That seemed quite unfair, especially for...

Tim and Randy are joined by an exceptional guest - John Briggs, the founder of Incite Tax. He is the author of the insightful “Profit First For Microgym” and the soon-to-be-released "The 3.3 Rule" book, subtitled "The New Workday Standard of Creating More by Working Less." John has crafted a niched version of the Profit First program tailored for micro gyms, chiropractors, realtor...

In today's episode, Tim and Randy dive into an often-overlooked aspect of gym management that can make or break your business: optimizing the lead-to-member journey. Think of this journey as a chain, where each link represents a step in the process of converting a potential gym-goer into a full-fledged member. One weak link can halt the entire conversion process, leading gym owners to mistaken...

Ever found yourself puzzled, wondering why an event you were sure would be a hit ended up flopping? Tim went through this, and it led to a key insight about his gym's clientele. For Memorial Day, Tim and Zach planned a "Legacy Olympics," featuring rowing, Versa climber challenges, and strength tests. They anticipated that at least 50 of their 200 members would join in, even going as fa...

The topic of this episode is something most gym owners try to avoid - standard operating procedures. Yeah, SOPs might seem as thrilling as watching paint dry, but once they are set up correctly, they’re pure magic. Here’s why…  Instead of viewing SOPs as a boring chore, think of them as a golden ticket to escape your everyday grind, especially when every moment of your day feels packed.  To step a...