GYDA - Grow Your Digital Agency

In this GYDA Talks, Robert talks to Paul Sullivan, a published author and creator of the ARISE™ Go-to-Market methodology, Paul spent over 15 years shaping GTM strategies for tech and service companies. This experience led him to develop ARISE™, a comprehensive framework that combines proven optimisation techniques with cutting-edge technology to drive growth for B2B SaaS, Fintech, and technology-e...

BOOK REVIEW In this GYDA Talks, Robert talks to Paul Sullivan, a published author and creator of the ARISE™ Go-to-Market methodology, Paul spent over 15 years shaping GTM strategies for tech and service companies. This experience led him to develop ARISE™, a comprehensive framework that combines proven optimisation techniques with cutting-edge technology to drive growth for B2B SaaS, Fintech, and...

In this GYDA Talks, Robert interviews Will Roberts from WebBox about their journey, repositioning their agency. WebBox initially tried to be a "full-service" agency serving all sectors. However, they realised the need to narrow their focus to gain a competitive edge. Here's a breakdown of their journey: Version 1.0: WebBox transitioned from serving all sectors to focusing on sport,...

Link   to the book review. The podcast is a conversation between Amanda and Robert Craven discussing Amanda's new book "Unblock" about productivity in organisations. Amanda Sokell is a process and productivity expert who helps companies thrive. She’s also a popular speaker, author, entrepreneur, creative, polymath and educationalist; lover of learning, chocolate, dancing and differe...

In this GYDA Talks, Robert, talks to Dan Fallon of Fresh Ventures. Dan Fallon is an optimist, marketer, entrepreneur, and investor with a strong expertise in business growth, online advertising, and marketing. He is known for his clear-sighted and straightforward approach to identifying what makes a business thrive and has the drive to make that happen. Dan successfully exited SearchStar by sellin...

In this GYDA Talks, Robert, talks to Ben Lee, Head of Data and AI at Bidwells. Ben Lee, a Cambridge-born former journalist, has cultivated a diverse media and PR career, giving him a deep understanding of the property market. He played a key role in Bidwells' award-winning Radical Capital campaign, which positioned the company as a thought leader and secured a government advisory role. His ex...

In this GYDA Talks, Janusz talks to Steve Grant of Figment. Steve Grant is the founder of Figment, a multi award-winning UK SEO agency with a holistic approach that gets results. Figment makes it easier for healthcare practitioners and professional service providers to get found online by their ideal clients and grow healthy, sustainable businesses.   Janusz and Steve discuss health and how it is...

The podcast features a conversation between Robert Craven and Phil from Yardstick, focusing on Phil's experiences as a business owner and the lessons learned from both successes and failures in his career. Key Themes and Highlights: Introduction to Phil : Phil discusses his background, including his experience as a financial adviser and the establishment of his marketing agency, Yardstick, wh...

Description: Watch as Robert Craven looks at the state of the nation in January 2025. We preview what's on the horizon and the steps that you need to implement to get ahead in the coming year. Robert discusses: Being clear on the thinking behind what were doing What are the winners, the high-performers doing? What are the opportunities out there? How do you break the glass ceiling? AI predict...

In this GYDA Talks, Robert, talks to Iain Scott of Base Creative. Iain is CEO // Director of Growth @‌basecreative. Founding Partner @‌exceptional™. Digital strategy & marketing for B2B, & organisations driving positive change. Speaker. Author of ‘Socialise’. Angel Investor in tech for good.   Rob and Iain discuss: Background Why publish? What was the purpose? Story-telling as a differenti...

In this GYDA Talks, Robert, talks to Chris Budd of Ovation Finance. Chris Budd is the author of *The Financial Wellbeing Book* (2016) and *The Four Cornerstones of Financial Wellbeing*, and the founder of the Institute for Financial Wellbeing. An expert on Employee Ownership Trusts (EOTs), he serves as a NED and consultant. In 2000, Chris founded Ovation Finance Ltd, a financial planning practice....

In this GYDA Talks, Robert, talks to Barnaby Wynter of The Brand Bucket Company. Barnaby Wynter is a strategic brand creation expert with over 457 brands to his name, dedicated to helping businesses become the go-to brands in their industries. Entering the marketing industry in 1987, Barnaby quickly rose to become the youngest MD of a UK Top 200 fully integrated advertising agency in London, where...

In this GYDA Talks, Robert, talks to Greg Gifford of Search Lab Digital. Greg is an experienced Local SEO consultant specializing in the automotive industry. An experienced conference speaker, his movie-themed slide decks are always audience favorites. Rob and Greg discuss: COO vs CEO - ideas vs making it happen Work ON or IN the agency Lessons Documented processes (track time for selling time) -...

In this hour-long workshop, Ben Potter explores the importance of pre-qualifying leads and gives his tips on how to master this conversation at the start of the sales process.

In this video, I discuss the concept of director fatigue and how it is affecting various aspects of our lives. I highlight the current state of affairs, including the sluggishness in pipelines, the prolonged duration of tasks, and the exhaustion experienced by agency directors and clients alike. I also touch upon external factors such as upcoming elections, wars in Ukraine and the Middle East, pos...

In this GYDA Talks, Janusz talks to Jon Waring. Jon is the Founder & CEO of digital agency 3sixty. They design, build and maintain websites exclusively for the travel industry. 3sixty’s work is recognized industry-wide for performance and conversion rates. Janusz and Jon discuss pitching. Listen as they give their insight into the process and why they have an enviable track record of pitch win...

In this GYDA Talks, Robert talks to Sam Hurley. Sam is Co-Founder and Chief Strategy Officer at NOVOS. He previously headed up SEO for Made.com across all major European markets. His achievements include growing Made's non-brand SEO traffic by over £10.4million. NOVOS has grown from 0 to 45 people in 3 years. They've won numerous search & drum awards and were most recently voted 5th...

In this GYDA Talks, Robert talks to Andy Lambert of ContentCal. Andy is one of the founding team and director of growth at ContentCal. From starting out as an agency and then launching their software product in 2017, ContentCal is now used by over 40,000 businesses in over 140 countries. In December 2021, ContentCal was acquired by Adobe. Robert and Andy talk about Andy’s new book ‘Social 3.0: How...

In this GYDA Talks, Robert talks to Sabrina Chevannes. Sabrina is the Managing Director of Complex Creative. She started her first business in 2008 so has a wealth of experience in running companies. Having made many mistakes along the way, Sabrina is keen to help prevent others from making the same mistakes. With clients as high profile as UNICEF, Pirelli and the Ministry of Defence, she is in a...