Gary, Andy & Tiana

gtmPRO

Business EN ↓ 56 episodes

Visit gtmPRO to subscribe and get free access to our frameworks and guides! Practical Go-to-Market guidance specifically for B2B software and service companies between $5MM-$50MM in revenue.

Be sure to visit the podcast's website and support the creator: gtmpro.buzzsprout.com

Author

Gary, Andy & Tiana

Episodes

#6: Measuring Marketing's Impact: The End of Digital Attirbution 05.01.2024 41:53

Rand Fishkin's video on why digital attribution is going to die Andy and Gary dissect the aftermath of privacy updates on digital attribution and how this impacts B2B Software and Services companies in the lower middle market. In this episode we dive deeper on the insights of transitioning to a media mix and efficiency model, where we consider everything from monetary to effort 'spend&ap...

#5: Systems Thinking for 2024 in Go-To-Market 22.12.2023 41:18

Jacco's post Podcast with CSO from SMART, the company referenced in the HBS article Fantastic counterpoint by David Kellogg. Unified Commercial Engine HBS Article Embark on a time-traveling odyssey back to the not-so-distant past, where the digital bloom reshaped the SaaS industry's go-to-market playbook. Our latest episode is a treasure trove of stories and insights that will shift your...

#4: Foundations for 2024 Planning: The Bowling Pins Strategy 16.12.2023 28:27

Foundations for 2024 Planning: Slides Are you aligning your business plans with the right horizons? Buckle up, as we break down the Three Horizons concept in business planning and operations in this episode. We explore the potential pitfalls of focusing solely on the first horizon (current year's revenue and execution), and why envisioning your long-term goals (third horizon) could be a game-...

#3: The CEO goes "Let's go up market" 08.12.2023 52:07

References: Sam Jacobs Post The Complete Guide to Moving Up-Market in SaaS How to Use Positioning in Sales Qualification and Discovery Ready to demystify the process of moving up market? We are here to challenge your preconceived notions and guide you through the complexities of this pivotal shift. We'll be debunking the myth that it's solely a go-to-market team's task and exploring...

#2: Outbound Will Never Be The Same 01.12.2023 45:43

Andrew Chen, The Law of Shitty Clickthroughs: https://andrewchen.com/the-law-of-shitty-clickthroughs/ Jen Allen Knuth, Google is taking nunchucks away from the kids: https://www.linkedin.com/posts/demandjen1_if-you-gave-your-10-year-old-kid-nunchucks-activity-713057... Alex Vacca, The end for Outreach and Salesloft ?: https://www.linkedin.com/posts/alex-vacca_the-end-for-outreach-and-salesloft-out...

#1: Intro to gtmPRO 30.11.2023 15:30

If you got asked to present a Go-to-Market plan to the Board, how would you feel? gtmPRO is designed from the ground up to help revenue leaders at lower middle market companies (<$50mm in revenue) take on this challenge with confidence. Your hosts for gtmPRO include: Gary Schwake - Managing Partner at Yield Group (Go-to-Market advisory firm), Operating Partner at Boathouse Capital, Limited Part...