Grumpy SEO Guy
Grumpy SEO Guy
Everything I've learned in 14 years of running an SEO agency. Learn how to get, and keep, websites at the top of the search engines. If you listen to this podcast you will know more about how the SEO industry works than 99% of SEO "professionals."
Where to listen?
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Episodes
Everything You Need to Know About SEO in 38 Minutes - Episode 21 13.09.2023 38:16
Understand this episode and you'll basically understand how SEO works. I'm serious. I'm really proud of this episode.
8 SEO Questions Answered - Episode 20 06.09.2023 39:12
Answering your questions! From how much content you need (and how quickly you should post it), to strategies for using keywords that are too competitive for you to rank, eight SEO questions are answered in this episode.
How to Keep an SEO Client (and Why Most Agencies Can't Do It) - Episode 19 30.08.2023 31:31
Most SEO agencies cannot keep a client. Do you know why? It's because they can't get results. So they lock you in with long term contracts so they can keep getting your money even though they aren't getting you to the top of the search engines. Long term contracts are always a scam. If you're not at the top of the search engines, your SEO agency is wasting your time and your money. This episode wi...
How to Sell SEO (and How Not to) - Episode 18 23.08.2023 53:09
Over a decade of SEO selling experience in fewer than 60 minutes. What worked (and why). What didn't work (and why). Learn how to be relaxed and confident and remove awkwardness from your being. Learn how I broke every sales rule and had amazing success. Learn why the more I tried the worse I did. This episode literally might fix the problems you can't explain.
How to Fix 100% of SEO Problems - Episode 17 16.08.2023 24:43
Everybody makes a big deal of stuff that doesn't matter and that doesn't work. In this episode I will tell you how to to fix your SEO problems so you can ACTUALLY get to the top of the search engines.
How to Do SEO on a Brand New Website - Episode 16 09.08.2023 36:50
This is how I would do SEO on a new website, how quickly, and why.
SEO History 101, How to Futureproof Your SEO, the Future of Algorithms, and AI - Episode 15 02.08.2023 40:18
A look at the history of SEO. When we understand why SEO has changed the way it has, we understand how it may change in the future; when we understand how it will change in the future, we can futureproof our SEO efforts (this is why our clients have been at the top of the search engines for years). And, we'll talk again about how the disavow tool doesn't really do anything, and share a bit about A...
Six Reasons Why Link Outreach and Guest Posting Are Dangerous and How Real SEO Agencies Do it Instead - Episode 14 26.07.2023 44:18
"Guest posting" and "link outreach" are popular methods of getting backlinks, but they can be very dangerous. This episode explains why you shouldn't rely on them, and how to do it like a real SEO agency instead.
Things No One Tells You About Running an SEO Agency - Episode 13 19.07.2023 30:09
Everyone thinks it's awesome. Are they right? Here are things no one told you about running an SEO agency. 1) You get lumped in with scammers (because most SEO agencies and consultants are scammers). 2) You will do a lot of educating. 3) Everyone wants to "pick your brain." 4) It can be pretty expensive to get started 5) Clients get mad after algorithm updates. 6) You need to be good at sales, or...
Why SEO Myths Exist, and Why The Search Engines Want You to Believe Them - Episode 12 12.07.2023 28:43
This episode talks about why SEO myths exist, such as "content is king," and why the search engines want you to believe these myths. We also give an example specifically showing that content does not matter when determining rank, and we talk about how to rank a website for any keywords you want, including keywords that do not even appear on the site (because content doesn't matter). We also talk a...
SEO Stories 1 - Episode 11 05.07.2023 28:24
I share with you 4 things that I experienced while running my SEO agency. 1) A colleague bought 80 copies of an "SEO gurus" book to get an hour of consulting. Guess what the "guru" told him? 2) Something you need to look for when hiring an SEO person. 3) Watch as I struggle to explain to a different colleague that all SEO (excluding local) is exactly the same. 4) Learn how local SEO used to work,...
Why "One Time Payments," or "Lifetime Backlinks," Are Always a Scam - Episode 10 28.06.2023 23:43
Some backlink providers offer one time payments, or lifetime backlinks (pay once and the backlinks stay online forever). This is always a scam. There is literally no such thing as a lifetime backlink and they are 100% lying to you and scamming you. In fact, most of these "lifetime backlinks" stay online for less than one year. At best, you will get a small benefit and then it will disappear. At wo...
Six of the Most Common SEO Scams - Episode 09 21.06.2023 20:28
Most SEO agencies and consultants are scammers. Here are six of the most common SEO scams, and how to identify them: 1) Actually doing nothing 2) Guaranteed results 3) Listing clients, and lying about who clients are 4) Fake case studies 5) Saying linkbuilding is worthless 6) Claiming to be Google certified in SEOThis is just the beginning of our discussion of SEO scams.
Everything You Need to Know to Run a Successful Reputation Management Campaign - Episode 08 14.06.2023 17:55
Are people saying bad stuff about you online? This episode explains how to make it so no one can find the bad stuff. We'll examine the common beliefs and then discuss how to actually do it.
The 4 Most Annoying Things in the SEO Industry - Episode 07 07.06.2023 31:18
Learn about the 4 things that annoy me the most about the SEO industry. Additionally, in this episode you will hear a reminder of why authority is the most important factor in ranking, a preview of the "SEO role Interview" episode, and you will learn how to tell if an agency or consultant is lying about who their clients are to try and impress you.
The Best and Worst Clients I've Ever Had, and What I Learned From Them - Episode 06 31.05.2023 1:06:58
Learn why some clients are awesome and some are horrible, and learn from my mistakes with the biggest client we've ever gotten! We will also talk a little bit about sales, and a bunch of other stuff, too, so get ready to learn.
How to Build Your Own Portfolio of Authoritative Websites to Rank Your Clients, Part 3: Website Management (How to Build a PBN the Correct Way) - Episode 05 24.05.2023 56:06
In the last two episodes we talked about how to get authoritative domains and how to host them. In this episode we talk about everything you need to do to manage your blogs and how to handle different situations including what NOT to do, how to prepare your sites for use before you start using them to rank clients, how to create content, how to place links on your blogs, how rapidly to build links...
How to Build Your Own Portfolio of Authoritative Websites to Rank Your Clients, Part 2: Hosting (How to Build a PBN the Correct Way) - Episode 04 17.05.2023 27:54
You just bought a bunch of authoritative domains and are ready to host them. Make sure you do it correctly or you will get deindexed. In this episode we discuss the best way to do it, why IP address is important, why you need to avoid things like "SEO hosting," and the best way to choose hosts that won't rip you off.
How to Build Your Own Portfolio of Authoritative Websites to Rank Your Clients, Part 1: Domain Acquisition (How to Build a PBN the Correct Way) - Episode 03 10.05.2023 50:50
If you want to rank your clients' websites, you need to build their authority. Literally 99% of people do this wrong. The only reliable way to build authority is by running your own portfolio of authoritative domains that you control. This is how my SEO agency has kept our clients at the top of page 1 for the last 10+ years. This is the reason other SEO agencies hire us to build backlinks for thei...
SEO Penalties: What They Are, How to Recover From Them, and How to Avoid Them - Episode 02 10.05.2023 28:28
In this episode we look at 3 types of SEO penalties: keyword stuffing, overoptimization, and spammy backlinks. We talk about how to identify them, how to prevent them, and how to recover from them. We will also talk about negative SEO, and discuss a case study where it happened to one of my clients, and how we recovered from it.
The Biggest Lie in the SEO Industry (it's Probably the Reason You're Not at the Top of Page 1) - Episode 01 10.05.2023 39:38
The SEO industry is full of lies, and you have probably heard the biggest lie -- in fact, it might even be the reason you're not at the top of page 1. The biggest lie is this: "content is king." Learn why content is not king, what actually is king, and how you can leverage this to get your website to, and keep it at, the top of the search engines. Furthermore, you will start to learn how the SEO i...
Welcome to Grumpy SEO Guy - Episode 0 10.05.2023 1:29
I'm sharing everything I've learned in over a decade of running a successful SEO agency. I am going to tell you exactly how to get a website to, and keep it at, the top of the search engines. There will be no secrets. We are going to talk about everything related to the SEO industry, including why there are so many liars, so much bad information, and why nearly everything you know about SEO is wro...
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