Growth Science for B2B SaaS Companies from Mosaic Growth Solutions

Anthony Pierri says the one of the most common problems he sees on homepages is that companies don’t say what problem they are solving.   https://www.linkedin.com/posts/anthonypierri_productmarketing-startups-b2b-activity-7209185183743238147-ccDP?utm_source=share&utm_medium=member_desktop My take: There are very few brand new categories, so companies are going to grow by taking customers from...

Work is just that, work, but that doesn’t mean it should be joyless and lack meaning. Being fulfilled and inspired is important not just for you, but for the company as well because this is one of the foundational components of growth.  Research from Gallup shows companies with highly engaged employees had 18% higher productivity and 23% greater profitability. What is joy?  Joy isn't just bein...

Mark Evans says brand building isn’t a priority for most B2B SaaS companies.and offers a few theories why.   https://www.linkedin.com/posts/markev_brandstrategy-brand-b2bmarketing-activity-7208459050957639681-Zunz/?utm_source=share&utm_medium=member_ios My thoughts: Marketers do a terrible job selling brand awareness because they keep positioning the decision using terms like “brand marketing”...

Liam Moroney Says that Advertising in B2B SaaS Does Not Equal PPC https://www.linkedin.com/posts/liammoroney_the-term-ppc-became-synonymous-with-ads-in-activity-7206400934854148096-hBmH?utm_source=share&utm_medium=member_desktop My thoughts: - Most PPC is not advertising instead it is about physical availability - Brands need to use PPC to be easy to find and easy to buy - It has limited impac...

6/11/24: 𝗦𝘁𝗿𝗼𝗻𝗴 𝗴𝗿𝗼𝘄𝘁𝗵 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗰𝗼𝗺𝗲 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻, 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝘀𝘁𝗼𝗽 𝘂𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝘁𝗲𝗿𝗺 𝗯𝗿𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗱𝗲𝘃𝗲𝗹𝗼𝗽 𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘀𝘄𝗶𝘁𝗰𝗵𝗶𝗻𝗴 𝘁𝗼 𝘆𝗼𝘂 𝗮𝘀 𝗲𝗮𝘀𝘆 𝗮𝘀 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲 Dan Cremons stresses the importance of doing due diligence on a company’s organization https://lnkd.in/ewyP-PRT Quite a few people have written about the need to retire demand generation but it is also time to re...

Guillaume Moubeche Founder of lemlist , says that not niching down was the biggest mistake he made as a founder and lays out a roadmap for challenger brand growth https://lnkd.in/eyXebPqv Shabahat Ali goes on a much-needed rant about brand and marketing https://lnkd.in/eZxRn4-e Neeti Patel , Co-Founder of Mosaic Growth Solutions , shares a SaaStr podcast that highlights that profitability alone is...

May 23, 2024: Opening new markets is a growth accelerator, but how do you do it?, There are fundamentals in marketing that don’t need to be based in data and The tide is turning in marketing Patrick Cumming says B2B marketers have become so obessed with data they have lost their ability to think and that there are some fundamental marketing principles that really make the difference: - You solved...

In a terrific article, Professor Koen Pauwels reviews Kantar’s Blueprint for Brand Growth and shares related data from his own research. He provides so much great information on core components of brand growth, I only had time to cover this one post in the video. https://www.linkedin.com/posts/prof-dr-koen-pauwels-0789713_brandgrowth-cmos-activity-7198054373309001728-_i2d/?utm_source=share&utm...

Peep Laja lays out a playbook for winning and it starts by finding a niche and being the best in that niche.  A few of the key points from the playbook:1. Find a niche2. Know your ICP3. Solve a specific problem better than anyone else4. Differentiate strongly and build mental availability https://lnkd.in/e5f7UUg4 Kantar ’s Blueprint for Growth has data that shows how small companies can quickly fi...

Tom Morton looks at the new Gartner CMO survey and  has a couple of key takeaways: Marketing budgets are falling with internal talent, agencies and martech taking the biggest hit Marketing leaders aren’t seeing the ROI on their digital investments and that trust in digital channels and services has been falling and engagement is low Maybe it is time to take those resources and invest in customer e...

John James says the #1 mistake small brands make is emulating big brands https://lnkd.in/e4yXw4k5 Data shows it is a tough time to be a startup from Peter Walker of Carta https://lnkd.in/ewia3ywh Rick Bradberry from Forrester says the buying process has changed, so you can’t force your funnel on buyers https://lnkd.in/eZkdD--3

Taylor Udell , Head of Growth at Champify shows how they doubled their homepage conversion rates https://lnkd.in/eMMy3TSv Emilia Korczynska , Head of Marketing at Userpilot , does a great job summarizing what she learned from Kevin Indig about SEO in 2024 https://lnkd.in/eqvN93nj Dharmesh Shah from HubSpot looks into the future and sees AI enabling millions of small businesses https://lnkd.in/eMXV...

Google’s SGE has gone live… Bart Goralewicz shares some data on the impact on search results  https://www.linkedin.com/posts/goralewicz_google-sge-just-went-live-ive-got-activity-7196200965505519616-dSlQ?utm_source=share&utm_medium=member_desktop Search Engine Journal explains what you should do to optimize your site for SGE https://www.searchenginejournal.com/google-rolls-out-sge-ai-powered-o...

Critical update from Pasha Irshad on how to maintain your email health  https://www.linkedin.com/posts/pashairshad_hubspot-email-marketing-activity-7193634901676494848-qe9w?utm_source=share&utm_medium=member_desktop Nathan Thompson Head of Content Strategy at Copy.ai says AI is going to require a different approach to content https://www.linkedin.com/posts/nathan-likes-writing_thoughtleadershi...

Jason M. Lemkin talks about the importance of trust and how some brands have lost it https://lnkd.in/etGrTdhC ​​ Devin Reed , Head of Content for Clari says his content mission is trust https://lnkd.in/er2NhWHw Can B2B SaaS Companies Use A/B Testing to Determine If Their Marketing Efforts Are Driving Incremental Revenue? https://lnkd.in/eNmCdZbK Samantha McKenna provides terrific LinkedIn algorith...

Forrester asks Are B2B Buyers Cowards? https://www.forrester.com/blogs/are-b2b-buyers-cowards/?utm_source=newsroom&utm_medium=pr&utm_campaign=b2bm Retently looks into the causes of customer churn  https://www.retently.com/blog/three-leading-causes-churn/ Dickie Bush - Starbuck’s major brand failure https://www.linkedin.com/posts/dickiebush_sorry-were-out-of-cups-this-was-my-activity-719431...

Jason Widup Talks About a Failure https://lnkd.in/eQtNbx4w John Bonini urges us to share the process not just the final result https://lnkd.in/eC87q9mk How to start assessing your marketing maturity from Mosaic Growth Solutions https://lnkd.in/eeYrEH-J Paul Stringer, PhD shares some data about what marketing is responsible for https://lnkd.in/etCwg-jF

Olivia Kory Lays out 3 Points about Being More Scientific With Our Marketing https://www.linkedin.com/posts/olivia-kory-50230812_paid-media-is-often-the-largest-expense-on-activity-7193292485647872000-KC3e?utm_source=share&utm_medium=member_desktop Omar Akhtar Founder of Benchmarker finds that  B2B SaaS Companies Who Met Their Growth Goals Invested More in Brand Awareness https://www.linkedin....

5/7/24: We need to reclaim marketing, What is Marketing Science?, Is Your Price Too High? and generating emotion Mats Georgson, Ph. D. says we need to reclaim marketing for what it really is https://lnkd.in/eBYkAsFq Stephen Shaw interviews Prof. dr. Koen Pauwels about Marketing Science,  hat tip to Peter Wagner for highlighting this interview https://lnkd.in/e-68V6tJ Sharon McCarthy (she/her/hers)...

Jill Rowley talks about how companies win by focusing on the customer and how HubSpot is doing that through AI https://lnkd.in/esafNgAs Pieter Kemps shares that AI will usher in a new era of one to one software https://lnkd.in/eYs45PG9 Kamil Rextin on one of my biggest pet peeves, mixing Lead Source vs Conversion Events https://lnkd.in/eFCG8f8u How Prevalent is Founder-Led Growth? Research shows i...

Adam Cartlidge reminds us that share of search impacts share of market https://lnkd.in/enPmAQxH Les Binet explains Share of Search and how it predicts growth https://lnkd.in/e--HFhgc Neil Krikul addresses Scott Galloway ’s controversial comments on companies Investing in product vs advertising https://lnkd.in/e_Kjmt5D Chris Toy shares an update on his post on CMOs who said “Data-driven marketing i...

Jeremy Connell-Waite Shares His 9 Principles of Great Storytelling (and a lot more) https://www.linkedin.com/posts/jeremypaulwaite_9-principles-of-better-stories-betterstoriesorg-activity-7147905333754044416-GFa2?utm_source=share&utm_medium=member_desktop Challenger Brands Unite Neal OGrady’s post highlighting that 52% of Fortune 500 companies from 2002 no longer exist https://www.linkedin.com...

Clay Ostrom takes a look at brand differentiation and finds that companies are playing it too safe https://www.linkedin.com/posts/clayostrom_positioning-messaging-differentiation-activity-7191102768714022913-4W71?utm_source=share&utm_medium=member_desktop Natalie Marcotullio lays out exactly how Navattic was able to drive a 6.3x increase in MQLs from a personalized interactive demo https://www...

4/30/24: Word of Mouth Means Revenue, NPS and Word of Mouth, a project to help drive WOM and why some companies struggle to grow post-investmentA HockeyStack report highlights the impact WOM can have on revenue https://lnkd.in/ed-J4baK Two studies that show NPS does impact online word of mouth https://lnkd.in/e8cC49kd https://lnkd.in/eRRNPjGJ Pete Crowley of RB2B outlines their new project to driv...

Dave  Gerhardt drops the mic sharing what your company needs to do now to grow https://www.linkedin.com/posts/davegerhardt_b2b-buying-happens-through-word-of-mouth-activity-7190062917579419648-sD7n?utm_source=share&utm_medium=member_desktop Rob Snyder shares a way to cut through the confusion to find Product Market Fit https://www.linkedin.com/posts/rsnyder1_b2b-product-market-fit-playbook-for...