growth path

#contentmarketing #SEO #marketing #entrepreneur #growthpath #purplepath Kinga Edwards is the Creative Owner at Brainy Bees, a SaaS content marketing & PR agency working for clients from all over the world. She came onto growth path to chat about the importance of boundary setting with clients, how SEO strategies have had to evolve at a quicker pace, and whether you should or should not use AI...

#branding #author #marketing #entrepreneur #growthpath #purplepath Michal Pastier is a Branding Expert, Forbes 30 under 30, Angel Investor, Business Advisor, Co-founder at Darwin & the Machines and GoBigname, and Bestselling Author of 'Yellow Book of Branding'. He came on to growth path to chat about launching 250+ brands, still getting his hands dirty, not wanting to not grow customer count b...

#navyseal #author #baseline #sealteam #growthpath #purplepath Thom Shea, Navy SEAL (ret.),  Author, and Founder at Baseline Performance, came on to growth path to chat about all things around his career as a Navy SEAL, founding Baseline, and human performance. ➡️ Key topics - Servicing high net worth customers to become higher performers - Gray space: Too many verticals. Niche down focus. - 3 simp...

#tech #burnout #health #mentalhealth #coach #growthpath #purplepath Lucia Šicková, Coach, Co-founder of Dobrobytie (Well Being), Co-founder of Build Slovensko, and Impact Manager of Pixel Federation, came on and chatted with Andy about what burnout is, how we get it, and how to understand ourselves our mental health a bit more. ➡️ Key topics - How we learn - How to get others to share - safety and...

#astronaut #leadership #internationalspacestation #growthpath #purplepathTerry Virts, Former Astronaut and Commander of the International Space Station, Former F-16 Pilot and Test Pilot, Executive Coach, Keynote Speaker, and Author, came on to the podcast and chatted with Andy about his time in Space, projects, leadership, and alarms going off.➡️ Key topics- What Terry is working on right now- Get...

#podcast #GTM #saas #gotomarket #ai #author #aiprompts #growthpath #purplepath Tanya Ponton, Founder of 5 Hundred Words, Ghostwriter for big brands, Technical Writer, and Writer of fiction and screenplays, and ex-Lawyer in full recovery, came on to discuss her journey from lawyer to marketer, and falling in love with writing.➡️ Key topics Transformation from Lawyer to Marketer Prepare, prepare, pr...

#podcast #GTM #saas #gotomarket #author #fractionalCMO #growthpath #purplepathKathryn E. Strachan, International Best Selling Author, Managing Director, Fractional CMO, International Speaker, Marketers Unleashed Podcast Host, and Exited Agency Founder/CEO, came on to growth path. Her and Andy talked about her new journey as a Best Selling Author, along with PR, self branding, and burnout.➡️ Key to...

#podcast #GTM #saas #gotomarket #ai #author #aiprompts #growthpath #purplepathPam Didner, Author, Speaker, Workshop Leader, Consultant & Fractional CMO at Relentless Pursuit, came on and chatted with Andy. They discussed AI - overwhelming information around the topic, how to create prompts, and checking your gut.➡️ Key topics- Writing The Modern AI Marketer in the GPT Era - background and why...

#podcast #GTM #saas #gotomarket #ABM #growthpath #purplepathAndy was joined by Corrina Owens, Fractional ABM and ABM Consultant across multiple brands, along with being Podcast Host, talking about, you guessed it, all things ABM.➡️ Key topics- Where to start with Account Based Marketing - strategy around ICP, analyze data, and uniting revenue teams.- Data and tiering accounts- Making intent data w...

#podcast #marketing #saas #gotomarket #founder #growthpath #purplepathAndy was joined by Thomas Peham, Co-founder of OtterlyAI and Strategic Initiatives Architect at Storyblok. He jumped on and chatted about launching his platform, and stories of being with Storyblok while they scaled.➡️ Key topics- A look into OtterlyAI, and why he built it. Marketers need to monitor how visible brands are in AI...

#podcast #GTM #saas #ai #purplepath #growthpath We were joined by Luis Sousa, AI & Paid Marketing Consultant, Co-Founder at Scalit, Co-Founder of The AI Break Newsletter. On this episode, both Andy and Luis chatted about everything around AI, from tools, use cases, the future, and the effects on jobs. ➡️ Key topics - SaaS is not dead: Growth solidified by AI, not dying because of it, building...

We were joined by Hana Jacover ACC, Leadership and Development Coach at Ezra, and Executive Coach at Untapped Leaders. She and Andy chatted about burnout and neurodivergence, and what they both mean. ➡️ Key topics - Factors that drove Hana to become a coach; people-based impact - Learning to let go and having others to lean on - Burnout - Neurodivergence - what is it and what does it mean? - Lever...

We welcomed Karlyn Ankrom, Lead Social Media Strategist, and Social Media Content Creator and Founder at Oh Snap! Social, along with being a Social Media Instructor at the American Marketing Association, and Senior Instructor at Think B!G. Learn Smart (an Adobe authorized training center) onto the podcast. Karyln and Andy discuss everything from social media strategy, picking the right platform, a...

Devin Bramhall, Growth Advisor, Podcast Co-host at Don’t Say Content, and former CEO of Animalz, came onto growth path to have a candid chat with Andy. The two covered everything from her current role of fractional marketing and growth advisory to choosing the right-fit customers, along with Devin’s cancer story. ➡️ Key topics - Working with companies as a marketing partner - Being the gateway to...

Katie Robbert, Co-founder & CEO of Trust Insights and Corporate Community Manager at Women In Analytics, on growth path. Host Andy Culligan and Katie dove into everything from the collapse of social media, interpreting data, and women in analytics. ➡️ Key topics - A look into Trust Insights - empowering customers to make actual data-driven decisions - Google Analytics - GA4 is a masterclass in...

#podcast #GTM #saas #gotomarket #vc #growthpath #purplepath We were joined by Kathleen Booth, SVP Marketing & Growth at Pavilion on growth path. Host Andy Culligan and Kathleen talked about everything from Pavilion, women in leadership, and what effective GTM looks like. ➡️ Key topics - Explanation of Pavilion - From becoming of a member of Pavilion to joining the GTM team - Women in executive...

We invited Brooke Sellas, Founder and CEO of B Squared Media, Top 100 CMA Influencer and Strategist 2024, Adjunct Lecturer at UC Irvine and Baruch College, onto growth path to discuss social listening and strategies to handle customers through social media. ➡️ Key topics Intro to B Squared Social Media customer care to acquire and retain customers Focusing on gain and/or retain discussions around...

#13 - Donna Mostrom

#podcast #marketing #saas #gotomarket #vc #growthpath #purplepath We invited Gianna Scorsone, Co-founder of ChampionHQ and Board of Director at Read 718, onto growth path to talk about the customer. Host Andy Culligan and Gianna discussed everything around leveraging the existing customers to further growth. ➡️ Key topics - Intro to ChampionHQ and how it uses AI to focus on Customer Led Growth - F...

We invited Andrei Zinkevich, Co-founder of Fullfunnel.io, onto growth path to talk about ABM for tech sector. Host Andy Culligan and Andrei discussed everything from high volume saas to TAM lists, to 1-to-1 outbound touchpoints and strategy.

We invited Steven Ledgerwood, CEO of Capsule, onto pickle juice to discuss the business and the market. Our host Andy Culligan and Steven openly discussed the business from a CEO's perspective, challenges in the market, Private Equity and having great people on the team. ➡️ Key topics - Overview of Capsule's CRM - growth, market, and position - Acquisition of solution with additional capabilities...

#podcast #marketing #saas #gotomarket #vc #picklejuice #purplepickle We invited Aaron Ross, CEO at Craft Books That Make Millions and author of 'Predictable Revenue' and 'From Impossible To Inevitable, onto pickle juice to discuss honing in on interests, partnering with people, writing, and writing. Host Andy Culligan and Aaron covered all the complexities of various projects while balancing large...

We invited Lindsay Tjepkema, Founder of Human Brands Win, 3x CEO, and brand builder, onto pickle juice to discuss several changes during her career, in many roles. Host Andy Culligan and Lindsay covered her current role, personalities of CEOs, and the 2024 Presidential campaign. ➡️ Key topics - Discomfort for CEOs being at the top - Explanation of ‘Founder Mode’ - Founders leading from the heart -...

We invited Dilanka kalutota, CEO of Velaris and angel investor, on to pickle juice to discuss business and fund raising. Host Andy Culligan and Dilanka covered VC investment rounds, profitability, and boot strapping. ➡️ Key topics - A 360 on Velaris - why it exists, investment rounds, upcoming GTM - VCs and profitability - a different environment in recent times - Boot strapping versus venture cap...