Growth Masterminds: mobile growth podcast

What are the 15 worst, most awful, horrific mistakes you can make in mobile user acquisition? I saw something interesting on LinkedIn a couple of weeks ago: someone posted and said they managed 26 million euros in ad spend to scale apps over the last 12 months. And ... they had learned 15 of the worst performance-killing mistakes Well, after that I had no choice: I had to invite them on to Growth...

How does Privacy Sandbox on Android work? What will you get back? How much noise will Google add? When will it be launched? When is Singular testing Privacy Sandbox? How can I test Privacy Sandbox? We answer these and many more questions in the second part of our Privacy Sandbox on Android show with Singular CTO Yuval Carmel and software architect Ron Shub. Among the topics we discuss ... What did...

Everyone needs more creative, but building it at scale is hard and expensive. Can generative AI do the job for you? In this Growth Masterminds, we chat with Winclap general manager Avi Ben-Zvi about building mobile user acquisition ad creatives via generative AI. We discuss: - what tools he's using - how he's using them - what he's building: video/stills/audio - the big shift he's...

How can you maximize one of the top 3 user acquisition platforms on the planet? Imagine boosting your conversion rate by 100%. Or cutting CPI by 50%. All while massively boosting how many people see your ads ... essentially for free. In this Growth Masterminds, host John Koetsier chats with ASO expert Emre Bilgic from Mobileaction about cutting-edge App Store optimization plus paid marketing tips...

So you want to grow to $50,000 or $80,000 a day in ad monetization revenue? In this episode of Growth Masterminds, host John Koetsier chats with admon and UA expert Felix Braberg about everything ad monetization. On the menu: - Google Ad Manager - AdMob - Amazon Publisher Services massive growth - Losing 8-18% on ad arbitrage - Using Moloco to gain an 8-11% ad ARPDAU - Getting value from 100% of y...

Kids apps can be tough. But there's also a ton of opportunity. Whether you're in an official Kids Space on Google Play or Made for Kids section on the App Store, or just an app that is designed to appeal to kids, there are special rules and guidelines from governments and platform owners. Knowing these and following them unlocks a world of opportunity, however. We recently hosted some expe...

There's a lot new in the world of SKAdNetwork, even if we're not talking about SKAN 4 or SKAN 5. In this episode of Growth Masterminds, host John Koetsier chats with Singular product manager Omri Barak about everything that's new, including: - the SKAN 4 conversion value reset bug - the state of SKAN - model migration: how to change SKAN models easily & quickly - upgrading to SKAN...

How do you scale a game from zero to hero? And how does your growth job change as the game gets bigger? In this Growth Masterminds we chat with Itay Milstein, VP of growth at Braingames. He's formerly from Wivo and was head of growth at Huuuge Games. Braingames makes Word Farm Adventure, a fast-growing game that is a mashup of word puzzles and a world-building farm sim. We chat about: - scalin...

How do you get your first million users? I'm starting a new series in Growth Masterminds, and it's about getting your first million users for a new app. There are huge challenges for big apps and big brands to grow, but they’re different: they have resources, a brand, and maybe some existing users/players/customers. Starting from zero is a different challenge. I think there’s a lot to learn for bo...

The golden age of mobile is over ... at least the golden age of gigatons of free data for marketers and adtech companies. Thanks to IDFA and GAID app marketers had near-free access to huge amounts of behavior data. That was great for acquisition, but also engagement & retention of users/customers/people. That era is almost over. What’s going to win now? In this Growth Masterminds I chat with T...

MMM is hard. Whether you like media mix modeling or marketing mix modeling, getting all your data is hard, onboarding to an MMM tool is hard, comparing to market trends is hard, sanity checking is hard. But there is an easy button for MMM. And it's called Singular. In this Growth Masterminds, host John Koetsier chats with Singular CTO Eran Friedman about Singular's new MMM product, with: -...

How much fraud do you have in your mobile game or retail app? According to some, it amounts to billions of dollars globally every single year. That ranges from "friendly fraud" to "family fraud" to "true fraud," according to Suresh Dakshina, co-founder and strategist at Chargeback Gurus. In this Growth Masterminds with host John Koetsier we chat about in-game fraud as...

Ever feel like your user acquisition campaigns are doing the same thing over and over? Ever feel like every UA manager is running campaigns in exactly the same place as everyone else? In this Growth Masterminds with Fluent co-founder Matt Conlin, we chat about fishing in new ponds: different places to find new users. We chat about CTV, TV, editorial content, rewarded discovery, influencers, surrou...

What has App Tracking Transparency done? And what will Privacy Sandbox on Android do? In a lot of ways they shift power from the buy side to the sell side in mobile adtech ... and they privilege larger companies with massive amounts of first-party data. In this Growth Masterminds we chat with InMobi chief business officer Kunal Nagpal about the privacy revolution and how everything from targeting...

Planning to buy an Apple Vision Pro? Whether yes or no, Apple very quietly released a ton of new privacy updates: privacy manifests, SKAN 5 (!?!), required reason APIs, tracking domains, retargeting attribution, SDK signing, listings of privacy-impacting SDKs, relays, enhanced private browsing, and more. In this Growth Masterminds, Singular CEO Gadi Eliashiv, CTO Eran Friedman, and host John Koets...

What actually happens when a demand-side platform engages machine learning to boost your bids? We now have less data than ever before about to drive the targeting piece of mobile user acquisition, with very limited access to anything approaching behavioral targeting. In this Growth Masterminds, host John Koetsier chats with Persona.ly direction of machine learning Joseph Iris about targeting, dema...

How will generative AI impact games? According to Unity CEO John Riccitiello, it will massively grow the industry, speed development by a factor of 2-3X, and enable much smarter, more realistic gameplay. In a crosspost from his TechFirst podcast, Growth Masterminds host John Koetsier chats with Riccitiello about generative AI in game creation, world building, but also in realtime gameplay. The imp...

How do you make games go boom? Balancing pleasure and frustration, says long-time growth expert Elad Levy. In this Growth Masterminds we chat with growth guru Elad Levy, who sold his last game company to Playtika. He's also led growth and marketing and co-founded numerous other tech startups. Our focus: making games growth. We chat about: - data - testing - predictions - generative AI - engage...

Privacy Sandbox is by all accounts more complicated than SKAdNetwork ... even SKAN 4. But Singular says "we will do everything for the UA managers." The bad news is that to make Privacy Sandbox work, you need to set sources, register triggers, get big aggregated reports from upper funnel activities and much smaller lower funnel reports. You need an aggregation server and the ability to d...

Tiny X buttons. Phantom clicks. Endless countdowns before you get back to your game. How can we make mobile ads suck less? In this Growth Masterminds, host John Koetsier chats with Francesco Renzo, former Googler and current VP at Moloco, the AI-powered performance ad network. They chat about: - the mobile ad problem - the risk factor if mobile ads suck too much - the causes between ad networks, p...

What does a DSP do? And how will it change when they no longer have IDFA or GAID to do it with? In this Growth Masterminds host John Koetsier chats with longtime adtech and martech thought leader and current InMobi head of product marketing, Sara Camden. They chat about: - what DSPs even do :-) - how DSPs work under SKAN (and Privacy Sandbox) - the transition to SKAN 4 - and much more ...

60% of in-app subscription cancellations happen in the first 60 minutes ... but there's a way to 10% of them back. In this Growth Masterminds host John Koetsier chats with Apphud cofounder Renat Kurbanov. Every app marketer wants more subscription revenue, but how do you achieve that? In this episode, we chat about: - the core challenges to driving subscription revenue - typical and most succe...

Can you make money by running fewer ads? Gaming OG Adam Jaffe says yes. In this Growth Masterminds, we chat about bad ads, bad ad experiences, and how not to run ads in your games and apps. We also chat about the declining ROI of increasing numbers of ads in your app. Adam was formerly with Jam City, was the CEO of Tenko Games, is a former CMO of an edtech company, sits on advisory boards for mult...

SKAN 4 tools are now live in the Singular dashboard. Clients who want to set up and start testing SKAdNetwork 4 compatible campaigns can now do so live in the Singular dashboard. That means you can now set up conversion details for each postback: postbacks 1, 2, and 3. Both revenue and events models are now available; additional models and mixed conversion models will soon also be live. And good n...

What if you could take a microscope to some of the biggest and best companies in your space, peer inside, and see exactly what they spend for user acquisition and marketing? Would that be useful data? That's exactly what Clement Favier, Chief Operating Officer at Adikteev has been doing for massive gaming companies like Netmarble, SciPlay, and Aristocrat, owner of Product Madness and Big Fish...