Growth Masterminds: mobile growth podcast

France fined Apple $232 million or $150 million euros because France says the way Apple implemented App Tracking Transparency, or ATT is unfair and anti-competitive. Third-party independent app publishers suffered as a result, and small app makers in particular. In fact, France says, Apple could have easily integrated ATT and GDPR, the massive privacy regulation that governs digital commerce and a...

Channel diversification for mobile games: where do you start, and how do you do it? In this Growth Masterminds we bring not 1, not 2, but 3 seasoned growth experts to join host John Koetsier on how to scale smarter via better channel diversification for mobile games: - Matej Lancaric from 2 and a Half Gamers - Kyle West from Mistplay - Brendan O’Connor from Moloco When do you add new channels? Whi...

Mobile app retargeting is a huge part of engagement, monetization, and retention for top apps. Especially in categories like shopping, travel, and gaming. What can you learn about mobile app retargeting from a 100M MAU app? Lots. In this episode of Growth Masterminds, host John Koetsier speaks with Subhadeep Chakraborty, Senior Manager for Growth at Ixigo. We chat about the importance and effectiv...

How do you achieve optimal revenue from ads in your game? Ad monetization is an increasingly complex but necessary part of the business for mobile game publishers. In this video we dive into ad monetization for games with Felix Braberg ... part of 2 and 1/2 Gamers. We discuss the perfect balance needed for successful game monetization strategies, focusing on hybrid and ad monetization. Felix share...

Measuring ad campaigns on iOS has been hard ever since ATT. But what can we expect in 2025? In this episode of Growth Masterminds, we discuss the future of iOS measurement and marketing in 2025 with Jesse Lempiainen, co-founder of GeekLab, and Neils Beenen from Singular. We talk about the impact of Apple's IDFA changes, the effectiveness of various measurement methodologies like SSOT, MMM, CAP...

How important is incrementality? In this Growth Masterminds we chat with the CEO of an app publisher with 750 million app installs: how they think of incrementality, how they measure incrementality, and tips for how you can do the same. Measuring incrementality is especially on the App Store and Google Play ... where you might be the top result and also have bought ads against your brand and keywo...

Need retention curves, LTV predictors, or DAU predictors for your mobile game or app? Don't want to learn about to build retention curves or LTV predictions or DAU predictions, but need the data? You're in luck: Russell Ovans, author of Game Analytics, has just built out these tools for free use. And in this edition of Growth Masterminds, he shows us exactly how they work and why they'...

How do you scale ad spend profitably? You can spend $300/day and make money, but it's much harder to scale ad spend to $10,000 per week and still be profitable. Here are 5 keys to profitably scaling mobile ad spend ... In this episode of Growth Masterminds, host John Koetsier is joined by Lukas Szanto, a lead generation specialist and senior UA manager. We explore 5 keys to profitably scaling...

Since 2020, 19 U.S. states have implemented data protection laws. That means mobile app publishers don't just have to worry about data, privacy, and consent when they publish in Europe. They also have to think about it in the U.S. So ... how do you make data consent (a boring legal formality that annoys customers) a positive part of your app onboarding. And ... essentially ... a marketing mome...

Women are half of mobile gamers, but many of them don't identify as gamers. Superbloom CEO Emily Yim and John Koetsier talk about making great mobile games for women, and much more. Emily shares her journey from working at major gaming companies like EA, Zynga, and Glu to founding her own company and launching the hit game Venue. The conversation delves into the gender dynamics in gaming, grow...

Can web2app deliver 60% cheaper trials for your subscription-based apps? And be able to track 20% more? In this Growth Masterminds, we chat with Gessica Bicego: - Blinkist - Paired - Kayak - Fractional CMO, growth consultant Gessica shares her journey from Blinkist to Paired, revealing key insights into the benefits and challenges of transitioning user acquisition efforts from app to web campaigns...

Will 50% of in-app purchase revenue move to owned channels over the next few years? Stash thinks so. In this Growth Masterminds, I chat with Justin Kan, co-founder of Twitch, serial entrepreneur and investor, along with Archie Stonehill, who leads product for Stash. We talk about direct-to-consumer or D2C in mobile gaming, where getting revenue from what used to be in-app purchases over owned chan...

How do you scale your mobile game beyond 1 million players? Anyone can start a game or an app and get a certain amount of growth. But scaling is hard: you need to find more players, sure, but you also need to expand beyond your initial niche. And you probably have to start paying attention to what your competitors are doing. In this episode of Growth Masterminds, host John Koetsier talks with Sven...

What is going on in the rewarded ad space? Why is it exploding? Well, in an odd way, it's AppLovin's fault. In this episode of Growth Masterminds, host John Koetsier chats with adtech OG Paul Bowen, Chief Revenue Officer at Stream Elements. They discuss the current state and future of the ad tech industry, focusing on the resurgence of rewarded and incentivized ad spaces, the implications of indus...

Is it possible that you’re wasting marketing dollars by only user acquisition where you always have been in the past? Or limiting your potential growth? In this episode of Growth Masterminds, host John Koetsier chats with Tom Shadbolt, Moloco's Senior Marketing Insights Manager, about the untapped opportunities in global markets beyond the big 5 countries which account for 60% of gaming UA spend....

How do you scale influencer marketing? In this episode of Growth Masterminds, we chat with influencer marketing expert Yuliya Gorenko from Mishka Agencies. She's scaled influencer marketing programs to 8 figures, has over a decade of experience and has worked with over a thousand creators. She's also a former PR and marketing specialist with L'Oreal. Yulia shares her journey from L'Oreal to buildi...

If you're going to scale user acquisition, it's pretty hard if not impossible to do it without rock-solid forecasting. In this episode of Growth Masterminds, host John Koetsier chats with Nathan Ceulemans, an exec at Kohort, about forecasting and predictive analytics. Nathan shares insights from his experience at Leanplum, SensorTower, and Kohort. We discuss how accurate forecasting can enhance sc...

Imagine going viral on TikTok and getting millions of views. Then imagine you have a product attached to those views and you sell out in 3 days. In this episode of Growth Masterminds, host John Koetsier chats with Vivian Chang, the VP of e-commerce at GNC, about retail subscriptions. We chat about GNC's experimental success on TikTok Shop where a women's Stress Vita Pack went viral and sold out in...

CTV's growing fast. But where does it fit in your marketing mix? In this Growth Masterminds, host John Koetsier chats with Peter Hamilton, Head of Ad Innovation at Roku. That talk about the role of Connected TV (CTV) in marketing, its evolution, and the ad experiences on Roku. They also explore the integration of Shopify, ad measurability, and targeting strategies. They also chat about new engagem...

Almost all growth marketers want diversification. Diversification was almost unanimously chosen as a key focus by over 100 UA pros when I recently asked them during a webinar. So how do you do it? In this episode of Growth Masterminds, we chat with Angelina Marmorato, VP at Lemma, about omnichannel via emerging (and old!) media. Omnichannel is kind of an old world in digital marketing, but maybe i...

What can AI do for your creative? How about 6X'ing your output? Or automating winners and losers? Or saving you the awful, horrible non-creative grunt work of making hundreds of variations for testing? In this episode of Growth Masterminds, host John Koetsier interviews Hagop Hagopian, the founder and CEO of Appvertiser. They chat about AI's role in creative quality and quantity, the use of specif...

What ad formats will skyrocket your app? What publishers will grow downloads faster? In this episode of Growth Masterminds, host John Koetsier chats with Tomas Yacachury from Kaizen about its latest Programmatic Inventory. They discuss 6 different nations: 1. The US 2. UK 3. Germany 4. India 5. Brazil 6. Japan In Japan, manga is king, so native ads work great. In Brazil, Spotify is huge, so video...

This is the potpourri episode: the everything everywhere all at once of growth marketing podcasts. Growth Masterminds host John Koetsier sits down with industry expert Marcus Burke, who brings over 12 years of experience in user acquisition and growth marketing with companies like InnoGames and Blankist, and is now a UA consultant. We dive into the effectiveness of free trials in subscription apps...

Can you boost mobile ad performance 30% or more with the right end card? The answer is a definite maybe. :-) In this episode of Growth Masterminds, host John Koetsier discusses the effectiveness of end cards in mobile advertising with Avi Cohen, a creative lead at Bigabid. They explore the challenges of determining the optimal length and format for mobile ads, shifting industry trends toward longe...

What will Unity focus on under its new CEO, Matt Bromberg? In this episode of Growth Masterminds, host John Koetsier talks with Unity's new CEO, Matt Bromberg, about the company's recent developments and future goals. They discuss Unity's controversial pricing model change, the importance of Unity in the gaming industry, and the challenges of profitability. Bromberg shares insights on Unity's role...