Growth Curves

The end of the financial year is fast approaching, so in this episode, Sarah runs you through 4 things she's doing in her business before 31st March 2024.  Sarah discusses why it's beneficial to pay for expenses in March and reduce the taxable income for the current financial year, but only if it makes financial sense. She also talks about bonuses, debtors, and setting a financial budget for the n...

In this informative episode, Wendy delves into the Ansoff Growth Matrix, a straightforward framework that shines light on identifying business growth opportunities. If you're ready to expand in your business, tune in to hear the specific techniques that could set the stage for your next big growth spurt. You will learn about: The four core strategies within the matrix How you can develop new produ...

Today Sarah and Wendy dive into the essential business cycle, explaining the nuances of cash flow and profit within a business context. By better understanding and implementing the tips provided in this episode, you will learn how to use your business as a vehicle to achieve financial freedom and flexibility. You will also learn about: How to boost cash flow & eliminate unchecked overheads Common...

Today Sarah & Wendy come together to discuss the important topic of creating a marketing plan for business growth. We discuss how a marketing plan is not just a to-do list, but a strategy that gives you direction on how to make money and increase revenue in your business.  You will learn about: What a marketing plan actually is How to understand what the best marketing strategy is for you How to b...

Having different types of offers can be really powerful when selling to your target audience. In this episode, Sarah and Wendy dive into how you can package your products or services, what the benefits are, and why it can be so effective.  You will also learn: What a value ladder is and how to use it What you're actually selling beyond your products or services The 4 main things your offer needs t...

In this episode Sarah and Wendy dive into four powerful business strategies to embrace as we approach the new year. These will help you properly wrap up 2023 so you can relax over the break, and also support you in planning your 2024 goals.   You will learn about: The importance of year-end assessments Why financial reviews are crucial and what key metrics to look at What to think about when evalu...

In today's episode Sarah and Wendy talk about how managing time is always a work in progress. They chat about how they effectively prioritise tasks, and how to make each day more productive in your business. You will learn about: Why you should focus on what's important to you Creating a daily top three to move the needle in your business What 90-day goal setting is and how to do it How you can us...

In this episode Sarah and Wendy discuss their versions of success, and how this has changed over time within their businesses and lifestyles.  You will also learn about: Why success might look different in the beginning stages of entrepreneurship How your mindset and beliefs play a role in being "successful" What systems are and how they can help you work smarter not harder The importance of setti...

In this episode Wendy shares advice on messaging and how to attract the right customers for your business.  You will also learn about: Why you shouldn't try to sell to everyone The importance of understanding your ideal customer How to differentiate between features and benefits Understanding what people want versus what they need The most game-changing mind switch you can implement to increase sa...

In today's episode we are diving into 10 important stats that we believe you should be tracking in your business. Focus on these metrics in your monthly business reviews.  Here's what you'll learn about: Sales and average spend per customer Total revenue and hitting your targets What 'debtor days' are and how to decrease them Operating expenses and assessing trends Effective ways to look at your m...

In this episode Sarah runs us through how to keep your business records in order and look at your numbers from a strategic point of view.  You will also learn about: The 3 key areas to focus on when managing your books What you should outsource as a business owner and why How you can code your invoices more effectively Why you shouldn't reduce your marketing costs in a recession The importance of...

In this episode we dive into the importance of having a solid business plan and marketing strategy, and how to go about creating an aligned roadmap for your business.  You will also learn about: Knowing when to say 'yes' or 'no' to marketing opportunities The difference between goals and objectives The difference between strategy and tactics What might stop you from growing your business Why you n...

Welcome to the first episode of The Growth Curves podcast! Get to know us and learn more about the kind of content you'll get in future episodes.  You will also hear about: How we both started our businesses The balance between motherhood and business What our morning routines look like (in an ideal world) Our go to books and inspirational people The services we offer to help you grow your busines...

Welcome to the Growth Curves Podcast with Sarah Burgess and Wendy Tibbotts. This is the place where you will learn how to manage your money and marketing for serious business growth! Subscribe and follow along for fortnightly episodes, launching from September 2023.  Find out more: Little Black Books ZigZag Marketing