Growing Forward: Lead like the top 1% in growth, marketing, & product

In this second episode of the Behind the Scenes Miniseries with the Navattic growth team, you’ll learn: 1. What growth is at Navattic, how they’ve scaled their team, and what their growth operating system looks like. 2. Areas of the growth model they have ownership and accountability for. 3. The challenges faced by small growth teams; resource allocation, focusing on impactful experiments, and man...

In the 4th episode of the Behind the Scenes Miniseries with the Navattic growth team, you’ll learn: 1. How the Navattic team manages and implements growth experiments using tools like Notion 2. Why certain tools like Trello were passed over in favor of an all-in-Notion system and the benefits from this decision 3. How the team collaborates on experiments, their scheduling of reviews and brainstorm...

In the 5th episode of the Behind the Scenes Miniseries with the Navattic growth team, you’ll learn: 1. What’s in Navattic’s growth dashboards (and what isn’t). 2. What gets shared internally, how often, and with who. 3. Their biggest challenges when it comes to tracking and reporting - and how they navigate those. Things to listen for: [00:46] What KPIs they look at on a regular basis [01:15] The...

In the 6th episode of the Behind the Scenes Miniseries with the Navattic growth team, you’ll learn: 1. How Natalie and Raman approach their portfolio of growth bets. 2. How they blended qualitative insights (like customer feedback and market trends) with quantitative data (like metrics and analytics) to make approach a pricing challenge. 3. How Natalie and Raman navigate the pressures to deliver w...

In the 7th episode of the Behind the Scenes Miniseries with the Navattic growth team, you’ll learn: 1. How critical it is for growth teams to stay aligned with leadership and cross-functional stakeholders. 2. The systems Navattic has in place for sharing updates on experiments and results; how they leverage Slack channels and regular team meetings. 3. How Navattic manages cross-functional collabor...

As we wrap up the miniseries, I wanted to touch on the ‘big swings’ the Navattic team is taking in 2024 as well as the key takeaways from filming this show. In the final episode of the Behind the Scenes Miniseries with the Navattic growth team, you’ll learn: 1. The different strategies Navattic adopts when taking "big bets," especially in growth roles 2. How startups, especially those at the stage...

In this episode, Collin Crowell, VP of North America at Kameleoon opens up about one of his most humbling experiences at work that led him to reevaluate his identity, he shares insights into receiving tough feedback and how he used that to fuel his drive, and also shares his strategic approach to building successful teams. In this episode, you’ll hear about: 1. When Collin was told by readers that...

In this episode, Liz Christo, Investor and GTM Advisor for Stage 2 Capital, unravels her highs and lows in her workforce journey. From getting told “you’re too ruthlessly execution focussed” to having to dramatically change her working style, Liz’s story unpacks the power of feedback, why you should develop a culture of support, and the significance of vulnerability. In this episode, you’ll hear a...

In this episode Adam Goyette, founder of Growth Union and former VP of Marketing at Help Scout and G2, shares his journey into marketing and we explore the three biggest speed bumps he encountered in his career. Along the way, he shares the impact of professional relationships on career development and growth and his strategies for handling stress, self-doubt, and early career hurdles in marketing...

In this episode Adam Goyette, founder of Growth Union and former VP of Marketing at Help Scout and G2, shares his journey into marketing and we explore the three biggest speed bumps he encountered in his career. Along the way, he shares the impact of professional relationships on career development and growth and his strategies for handling stress, self-doubt, and early career hurdles in marketing...

In this episode, Kevan Lee, co-founder of Bonfire, shares the most gruesome imposter syndrome he’s ever encountered, the biggest "welcome to the league" moment he experienced from getting rejected, and what it was like to leave a high-flying corporate job to walk the tightrope of entrepreneurship. In this episode, you’ll hear about: 1. When Kevan realized his unique path was not climbing the corpo...

In this episode, Mike shares his journey from getting fired at his first job to becoming CMO of a 7-figure startup. He outlines his decision making framework when a job no longer aligns with long-term goals, how he embraces the discomfort leaving something good to chase something potentially great, and the role of a strong network and clear personal values when making transitions. In this episode,...

Nobody deserves to be yelled at by their boss… ever. That’s the situation Shanee Ben-Zur found herself in early in her career - and (after regrouping and then giving her notice immediately afterwards) it triggered a new career in tech-marketing. She’s gone to be become CMO at Earnest, with stops at Crunchbase, Dropbox, Salesforce, and NVIDIA. In addition to the horrible yelling situation, Shanee t...

Moving to South Africa with the entire family, working 75 hour weeks, and then getting the worst feedback from a new boss sounds sounds fun, right? This is the exact situation that Dave Boyce found himself in. But Dave didn’t let that stop him. He used this experience as fuel to become a serial entrepreneur who evolved into a professor and writer. Dave is the author of "Product That Sells Itself,”...

As a growth marketer, you’re faced with decisions every day. What campaign should you run? Which metric should you optimize for? But some decisions can strike you to the core of your values. That happened to Bradley Fehler , Growth Lead at Prolific , when his boss asked him to choose to focus on work or caring for his pregnant wife. It’s a decision that’s often much easier to make in retrospect. I...

Receiving negative feedback is always tough. But when it’s coming from someone you really respect, It can feel brutal. As painful as it was for Leah Tharin , Growth Advisor for scaling B2B companies, to hear that she was thinking too small, it eventually defined how she worked, reset her expectations, and strengthened her leadership style. In this episode, Leah shares her story of evolving in her...

When you look at some professionals, it’s easy to underrate their accomplishments because they were “lucky.” But ask any one of them and you’ll realize the long, arduous, stressful road they took to get there. Brendan Hufford , Founder of Growth Sprints , is one of those professionals. In this episode, Brendan tells the stories of his bouts with overwork and taking on a role in a toxic, terrifying...

Should you continue working in-house or finally take a chance and start your own thing? If you struggle with this push and pull - you aren’t alone. The safety of an in-house role can be alluring. But if you’re looking for something different Asia Orangio , CEO and Founder of DemandMaven has some advice - if you have the runway, then go for it. In this episode, Asia talks about how while starting h...

It’s stating the obvious but leadership is tricky. You’ve got to find a balance between creating space for open dialogue while also filtering how much you actually share. Margaret Kelsey , Founder and Marketing Advisor at TatCo , was forced to take a step back and look closely at her team culture when she got some very disheartening feedback during her time at Appcues. She quickly came to realize...

When you’re leading a small growth team, every time someone leaves it can feel like a gut punch. That’s what Connor Bradley , Director of Product Growth at Jobber , felt when a member of his team left at the beginning of the pandemic. And then another person exited and Connor felt lower than low. In this episode, Connor discusses the emotions he’s had to go through and process while building a gro...

When you see someone with an impressive resume, it’s easy to think they’ve got it all figured out. But Patrick Moran , Head of Growth Marketing at Robinhood , shows that can be a pretty misleading indicator. Working at massive companies like Netflix, eBay, and Reforge has taught him valuable lessons that he carries with him to this day. In this episode, Patrick shares three things he’s learned fro...

Starting growth from scratch in your company is a big responsibility. Not only do you have to teach people about its processes, but you also have to evangelize it, letting them know why they need it in the first place. It has plenty of ups and downs. Lauren Schuman , former growth at Sidebar, Mural, and Mailchimp) knows all too well. In this episode, Lauren shares her story of starting growth from...

Working in a new company means your day-to-day responsibilities have to be tied to a larger goal. But when you’re fresh out of college in your first role, it’s hard to understand that perspective and how others work towards it. Claire Suellentrop , Co-Founder and COO of Forget the Funnel , knows the struggle. In this episode, Claire talks about how valuable an outside perspective would’ve been to...

Most growth roles are difficult to grasp and manage which makes mastering “soft skills” like communication, vital. In this episode, Product Growth Advisor Rosie Hoggmascall shares her experiences around someone taking credit for her work, struggling with being put on the spot, and having the tough conversation about feeling stuck at work. Listen in to hear her tried and true phrases you can employ...

Alignment is one of the most important parts of working in growth, whether it's being aligned with your company about your role or how well you connect with the new hire. Hillary Pitts Miller works the intersection of Product and Growth at Whimsical and she came to understand the power of alignment when she realized that her company wasn’t actually ready for a growth team yet. In this episode, Hil...